In the fourth quarter of 2017, Xiaomi’s mobile phone market share in India surpassed Samsung, and according to the latest report released by Counterpoint Research, Xiaomi is continuing to expand its leading edge. The data shows that as of the first quarter of 2018, Xiaomi’s mobile phone was in India’s Market share has reached 31.1%, with a quarterly share of 25%.
According to the report, Xiaomi’s success in India has been attributed to its many low-cost models and Xiaomi’s simultaneous efforts in the online and offline markets. It is reported that Xiaomi’s online market share is as high as 57%. Millet Note 5 and Redmi Note 5 Pro recently released by millet are the two most popular models for Indian consumers.
In contrast, Samsung Q1's market share in India fell from 26.2% in the previous quarter to 23%, which still has a huge share. This is also due to the performance of Samsung's low-cost models represented by Galaxy J7 NXT and J2 (2017). .
Vivo and OPPO ranked third and fourth respectively, and the share of both fell compared with the previous quarter, which was 5.8% and 5.6% respectively. In addition, Huawei replaced Lenovo as the fifth largest mobile phone manufacturer in India with a market share of 3.4. %. The report stated that this is mainly due to the performance of the glory 9 Lite and glory 7X models.
On the whole, Chinese mobile phone manufacturers have already dominated the half of the Indian mobile phone market.
