The stylish design, 40 million Leica three-shots, AI smart photography, are the three major selling points of Huawei's P20 series. A message that Yu Chengdong disclosed to me in the post-meeting exchange is equally important: 'Huawei P20 will be released in two months time. Important version upgrades, bringing shocking breakthroughs in smart services, etc.'.
Terminal Cloud Service Becomes Huawei's Smart AI Terminal 'Soft Power'
Huawei is the only terminal technology company that truly possesses core-end-cloud technology and a complete industrial layout besides Apple. This is the reason why the two companies have clearly outpaced other handset manufacturers in the pace and user experience of AI handsets. Take Huawei as an example. If the unicorn processor is the 'heart' of the Huawei's AI, then the terminal cloud service that is rapidly deployed is the 'soul' of Huawei's AI.
Yu Chengdong also mentioned earlier: Mobile AI = On-Device AI + Cloud AI, artificial intelligence in the future of smart terminals must be achieved through cloud collaboration. Huawei through 'end' to build full-connection services and full-scene applications, use Independent 'core' to create a smooth operating experience and stable and reliable security guarantees, to build a 'cloud' of terminal services to meet the diverse needs of consumers. Through the complete 'core-end-cloud' collaboration capabilities, bring wisdom to consumers. Product and service experience.
In fact, Huawei's terminal cloud service innovation experience has been significantly improved in the current system and service version of the P20. For example, the AI intelligence engine can learn user habits through machine learning, and combine user application service data to intelligently predict user behavior. It can increase the response speed of the system by 60%, enhance the fluency of system operation services by 50%, and provide innovative smart service applications including AI Travel Assistant and AI Voice Search.
However, the world’s first AI processor with built-in NPU unicorn 970 has been released for seven months. Huawei mobile phones equipped with Kirin 970 and AI smart service experience have completed five series (Huawei Mate10, Glory V10, Huawei P20 With Mate RS, Glory 10)'s continuous evolution. During this period, major global chip companies have successively introduced various AI-concept processors. Although due to the lack of independent AI computing units, they still have problems with the Unicorn 970 in terms of efficiency and energy consumption. However, various mobile phone companies still adopt concepts similar to those of Huawei's existing AI smart services. Huawei's first priority now is how to fully unleash its 'core-end-cloud' coordination advantage and significantly increase AI's intelligence services. , To create a significant experience advantage of 'street throwing other people'.
Service upgrades, which AI intelligence services will complete the evolution?
Application AI experience is more than 10 times faster. Existing APP services can further improve the AI experience. It is a problem that the terminal companies with the advantages of cloud-side AI Internet companies and end-source AI are currently thinking together, but they obviously have core-end-clouds. 'The advantage of a collaborative enterprise is more advantageous. Huawei has achieved a breakthrough in AI smart experience 1.0 on the Mate10 series. After the P20 series was released, the Huawei application store 'sneaks' to launch an APP recommendation area optimized for the P20 series. This may be Small-scale testing and preparation for application of 'smart service upgrade' in application.
As far as I know, Huawei has signed contracts with 200-300 mainstream application developers. The goal is to provide partners and developers with a smarter application development environment through the 'core-end-cloud' synergistic advantage. Huawei's exclusive AI application Compared with common applications where the speed and efficiency are more than 10 times the difference experience, and the more it is a heavy application that requires high AI computing environment, the gap in this experience will be more obvious. For example, some short video sharing applications currently provide some background Animation, but in the actual shooting process, the user often finds that the arm or the palm is 'disappeared' during the rapid change of the background animation, or the video flashes. Huawei is currently working with mainstream partners and developers to solve this problem. Problem. If the 'smart service upgrade' can solve this problem, it will bring obvious 'asymmetrical AI experience advantage' to the current ordinary APP experience on other platforms in China.
More importantly, users' services for strong experiences are almost 'irreversible'. For example, if users who are accustomed to 4G networks do not want to return to 3G networks at all, the same applies to AI strong experience services, plus Huawei's terminals. With more than 340 million users of cloud services, it will surely push back more than 350,000 registered Huawei developers to optimize and upgrade Huawei's AI smart applications. Huawei's 'Asymmetrical AI Experience Advantage' will gain 'acceleration. ' The benign development trend.
Huawei Consumer Services Cloud Service President Zhang Pingan
Atomization service + smart scenario application. In the Open Day cloud service special event of Huawei's consumer business held in Nanjing in November 2017, Zhang Ping, the president of Huawei's consumer service cloud service, first introduced me to the concept of 'atomization service'. In March 2018, the top ten manufacturers jointly launched the 'fast application'. However, based on the information disclosed by Zhang Ping, Huawei's 'atomization service' will run faster on the AI experience. 'Atomization service' and 'fast application' The common point is that applications and services are in the cloud. Users do not need to download the APP, and they can use it instantly and efficiently. The difference lies in relying on the unique 'core-end-cloud' collaborative advantage of the Android platform, and Huawei's 'atomization service'. The experience will be more efficient, and based on user application data, usage scenarios, and big data, the active services provided to users will be smarter and more intimate. Huawei will truly become a user's digital counterpart, and will eventually realize a significant evolution of terminal cloud service capabilities.
More importantly, from the beginning of Glory Magic, Huawei has been committed to getting through different vertical APP services. This is the key basis for AI smart terminals to complete the 'thinking process and logic is as natural as human'. For example, a user orders a Movie tickets actually involve more linkage scene information such as travel and dining. APP and services should not be fixed. Only in the cloud, services are fluid, real-time, and data-based. The "atomization service" is obviously the best choice to solve this problem.
The opening of the vertical APP service and the atomization service are the two stages in which Huawei's terminal cloud service evolves on the AI intelligence service. Of course, this process is gradual. The specific step of the upgrade is even more exciting.
Cross-end cross-system cloud unified account. This information Yu Chengdong disclosed in a small-scale media exchange after the P20 Paris global conference. Huawei terminal currently has two major operating systems: Android and Windows (mainly notebook products). The terminal layout covers smart phone, tablet, PC, AR/VR, smart home, IoT, and many other product lines. This actually brings a problem at the user end. How to realize data efficiency in different terminals through an ID? The solution of Apple's circulation is relatively simple. The product line is neither rich in Huawei nor cross-system. More importantly, its system and ecology are closed. Huawei's open strategy forces the terminal cloud service part to be solved. This whole industry has not solved a good problem.
In fact, from the "computer mode" at the time of Mate 10's release, and Huawei Share can see Huawei's exploration and efforts in this direction. Huawei Terminal Cloud Service also launched the 'Yao Star Plan' to establish a one billion yuan incentive fund. Focusing on areas such as AI, AR/VR, IoT, service direct, etc., provide developers with financial and resource support, aim to build a global ecological hub platform, create a global innovation ecosystem, and connect high quality content and services to each end user. After the P20 China Market Conference, I once again explored Yu Chengdong's 'mouth'. Yu Chengdong then said with a grin that 'we have to wait another two months, we will definitely work hard.' In this regard, cross-terminal cross-system cloud unified accounts Capability is one of the core issues that Huawei is currently pushing to solve. This may also be the common expectation of each Huawei user.
to sum up
In the past two years, Huawei's terminal services have always been able to create "surprises beyond expectations" for users, relying on long-term technology accumulation, and Huawei's internal "dare to self-knife" research and development and innovation. From Qilin 970, Huawei Achieved the 'core' leadership capability; from P20, Huawei through a powerful image chip, Leica 40 million three camera core hardware capabilities such as breakthroughs, to achieve a true end of the 'end'; and with Yu Chengdong's disclosure, Huawei is expected to be in ' Complete new breakthroughs and evolutions on the Cloud's new industrial layout of 'Core-End-Cloud'.
From the development trend of Huawei in the past two years and the growth rate in the first quarter of 2018, it is not too much of a suspense to surpass Apple in handset shipments in 2018. After the P20 press conference, Yu Chengdong stated: “You are welcome. It is said that Huawei will become the world’s second-largest smartphone company in the next two years, but I am more concerned with Huawei’s technological advantage in creating more rejections of other people’s streets and the ability to create a better experience for users’. Yu Chengdong apparently does not satisfy beyond the mere shipment. Huawei's terminal cloud has become another 'killer' to enhance the AI smart experience in the future.