It is reported that online promotion has become the main driving force to boost the performance of the domestic color TV market in the first quarter. Data show that the online retail volume in the first quarter reached 4.71 million units, an increase of 31.1% year-on-year, while the offline retail volume was only 7.45 million units, a decrease of 9.2% year-on-year. %. China Netcom Technology noticed that unlike previous large-scale high-end products OLED, 4K TVs, curved screen TVs experienced a sharp decline in the first quarter of this year.
According to the data, the market share in the first quarter dropped by 4.4% compared with the same period of last year, while the share of 4K TVs increased by 7.2% over the same period of last year, and the share of OLED TVs increased by 0.4% over the same period of last year. This is related to the weakened appearance of the curved screen.
In terms of color TV prices, the first quarter of 2018 was also lower than the fourth quarter of last year as a whole. Zhu Yuanyuan, deputy general manager of AVC's black power division, stated that: 'With the release of capacity this year, panel prices Enter the down channel, compare with the fourth quarter of 2017, 74% of model prices in the first quarter of 2018.
For the second quarter market expectation, Zhu Yuanyuan believes that with the next entry into the e-commerce platform, color TV manufacturers will focus on the promotion period and will gradually drive consumer demand in the TV market. In terms of industry end, Zhu Yuanyuan pointed out that panel prices continued to fall, especially for large-size panels. The price is dropping, the color TV market in the second quarter will start a new round of price war around large-size. It is expected that the color TV market will continue retail sales in the second quarter of this year, and retail sales will double.