Linear did not disappear after the acquisition of ADI? Actually it was not. ADI integrated the brand of the power product with the former logo of ADI and Linear, and set up a new sub-brand called Power by Linear. ' At the 7th EVIMA Annual China ICT Media Forum At the cum 2018 industry and technology prospects seminar, Liang Zaixin, director of marketing for ADI's power supply products in China, said that ADI's power sub-brand will retain most of the features of the previous Linear.
Liang Zaixin said that from the proportion of the global power supply market, now the new Power by Linear integrated Linear products and ADI power products, this ratio is probably 85% of Linear's power products, the traditional ADI power products are not particularly strong, It may be a little deeper in some customizations, so about 15% or so, add up to form a new brand. So what are the new brand goals of Power by Linear Power after ADI+Linear?
Liang Zaixin said that the goal of Power by Linear is to be a leader in the high-performance analog semiconductor industry. Before integration, it is easy to find ADI products and it is easy to find Linear products, but after the integration, we can complement ADI products. The short line on the line, which brings the biggest enhancement product line is the power supply, which is the most important reason for the merger of ADI and Linear.
So how does Power by Linear strengthen ADI's competitiveness in the power supply market? Liang Zaixin said that Power by Linear will consider three important issues in the future. The first is how to consider high-performance power to help customers reduce the size of PCB products, and then Add more features, because now the product is getting smaller and smaller, the performance is getting higher and higher, can you provide a smaller solution, and provide good performance.
The second is efficiency. Efficiency is very important. The world is talking about new energy, how to save energy, and how to increase efficiency. How can the efficiency be improved? The power conversion efficiency is voltage, inductance and capacitance. How to transfer energy has been studied for several decades. , It has achieved its ultimate, but it can still be improved.
The third is EMI. No matter what kind of electronic products, EMI and ESD all this design and noise processing are very important. More and more companies have already realized the importance of this part. So these three will be the future. The three most important considerations of the Power by Linear team.
Power technology has hardly been able to make major breakthroughs in the past decade. No matter what kind of structure, the power conversion efficiency can be pushed to 90% by 10 years ago. No matter whether it is a topology-based structure, energy transfer is not possible today. High voltage and low voltage, low voltage and high voltage have all matured in the power supply technology. In addition to the domestic power supply manufacturers' product innovations, it is no doubt that these three points emphasized by Power by Linear can be considered in terms of how to switch between the inductor and the capacitor. It is also an urgent need to strengthen the direction.
It is reported that after the completion of the acquisition of ADI and Linear after a one-year integration period, ADI currently has approximately 15,000 employees. The product line adds up to more than 43,000 devices, nearly 9,000 devices come from power supplies, and there are 44 designs worldwide. The center, 14 are Linear, 30 are ADI's, global turnover is about 5 billion US dollars a year.