In the past, Brandon was an executive at Microsoft and Samsung. From March 2015 to March 2018, he served as vice president of Samsung, where he was responsible for digital strategy and other areas of work. He spent less than three years at Samsung but at Microsoft. Serve for four years.
According to his profile on LinkedIn, Brandon joined Apple Korea this month and was appointed as the general manager of Apple Korea.
Apple’s competition in South Korea was fierce. A few days before the iPhone X went public, Apple’s office in Seoul was raided by South Korean regulators. Earlier this month, there were reports that Apple may be marketing iPhones in the country. The problem was punished.
In 2012, Apple fired its South Korean director as the iPhone slowed sales in the region. Earlier this year, Apple opened its first retail store in South Korea.