Recently, one after another star restaurant has been widely followed by netizens. This food and beverage brand is the famous Meng Fei's 'small face of Mengfei' created by the famous host Meng Fei. It is understood that the first attention was due to its location at the Golden Eagle Store in Suzhou. In addition to the Suzhou one, the stores in Nantong and Kunming are also closed on a certain commentary network. From the previous nine stores to the current six. So, what are the reasons for the 'small face of Mengfei'? Stores, in fact, are nothing more than their business methods, product quality, and service levels.
In some relevant reports, the author saw that there are many problems with the brand 'Mengfei's Small Noodles'. The first is that the price/performance ratio is not high. The average number of small faces in the shop should be more than 30 yuan, compared with other small markets. Noodle shop prices have been considered high. The key is that such high prices have no corresponding high-quality, excellent-tasting meals. Many consumers who have tasted have expressed that they are not astonished in their tastes, and they are in the shop's WeChat. In the 'face to face' section of the public account, there are comments such as 'not worth the name', 'never come', etc. From this it can be seen that brand, price and quality are not directly proportional to one of the main existing problems in the store.
In the benchmark food machinery and equipment industry, if there are two companies bidding at the same time, one of the products is more expensive than the other, and the quality is the same or even lower, and the customer does not only consider the brand when selecting the production equipment. , Quality, performance, safety, etc. are all within the required range. Therefore, the customer will choose the one with the highest cost-effectiveness. Starting from the product itself, the brand, the quality products with the price and quality are more popular.
In the case of Naleli, there had been a 'Lilo monopoly event' before, claiming that it had monopolized the milk packaging material market from 2009 to 2013, and also used paper-based aseptic packaging materials, as well as paper-based aseptic packaging equipment for liquid foods in mainland China. The three fields of paper-based aseptic packaging materials are in a dominant position. Regardless of the penalties imposed on the monopoly market of TeLe at the time, the author is more concerned with the strong food packaging technology equipment and innovative R&D capabilities behind the Tetra monopoly.
For example, Tetra Pak previously launched a newly developed ice cream extrusion line, which is equipped with a horizontal cutting table that can realize independent control. It can complete slice cutting when extruding ice cream. At that time, it was the first technology in the industry. From this it can be seen that While the brand price is high, the level of the brand and price that the quality should follow can be selected, recognized and trusted by the consumer market.
In addition to the above issues, service is also the cause of the poor evaluation of 'Meng Fei's small face.' Many consumers feel that the shop experience is poor and the service is lacking. For a catering company, the core of success is product quality. , Environmental standards and service levels. If the product quality refers to hard power, then the service level is the soft power of a company.
In the food machinery and equipment industry, we can see that most companies have their own unique service concepts, such as extraordinary packaging to 'your satisfaction is the pursuit of potential' as a service tenet, to win Master Kong, Xizhilang, unified and other famous brands Love; and like Hengshengli implement the concept of “Quality customer service is the most effective means to attract customers”, to enhance customer experience, attract, dig, and consolidate customer groups. For consumers to be products, applause for the company , Excellent service can not be ignored.
When it comes to this, it is not difficult for us to find that the “small face of Mengfei” has more or less problems in terms of quality, service, and cost-effectiveness. These factors have caused it to be the status quo of frequent store closures. At that time, crowds of shops were mainly crowded. In light of the fan economy brought about by the star effect, the opening platforms of star friends such as Guo Degang and Huang Jianxiang and microblogging propaganda made fans and netizens eager to try. However, such a star effect gave shops only an auxiliary role. Success or not depends on the product. Talk to the service.
Food machinery and equipment companies should take warning from the incidents of star stores and frequent stores. The brand is built on not relying on glamorous advertising words, but the product itself. It is like a packaging machine, even if it can package food. Very eye-catching, but poor sealing, high error rates make it eclipsed in the market for quality products. In addition, customer service is also essential, comprehensive solutions, professional training guide, after-sale maintenance warranty And so are the key to customer satisfaction with the product and brand.
Article link: China Food Machinery Equipment Network http://www.foodjx.com/news/detail/131053.html