In the kitchen and toilet industry where there are many participants and increasingly fierce competition, the Weiwang Group, a large-scale integrated household appliance company, is planning to stage a comeback.
On April 18th, Weiwang Kitchen held the core dealer summit and new product launch conference in Jiangxi with the theme of “Awesome world, returning the king”. Although it was only a regional kick-off meeting, it attracted more than 300. The active participation of the name dealers is enough to prove that Wei Wang's extraordinary brand awareness and influence in the local market. At the same time, it also reflects the fact that Wei Wang still has a certain background and appeal in the field of kitchen and toilet.
On April 18, the core dealer summit and new product launch conference of Weiwang kitchen and Jiangxi held in Nanchang
In fact, Weiwang Group, which started with home appliance parts, has achieved nearly 10 years of development history in the field of kitchen appliances. During this period, it has experienced a rapid growth and sales peak of over 100 million yuan. It also experienced a trough of lost in channel product changes. At the end of 2017, Liang Deshan, chairman of Weiwang kitchen and kitchen, and Wang Tianzhang, who had worked for a long time in the world’s top 500 brands and had rich experience in brand management, teamed up with Liu Guangyang’s team to introduce a new business partner system, and The kitchen and toilet industry carried out a brand-new layout, and eight upgrades around 'industry, brand, product, team, channel, terminal, service, management' officially opened the second force of the Nugget 100 billion kitchen power market. What is important is that the rising kitchen and toilet industry will also form a diversified, intelligent and collaborative layout with related industries such as the Weiwang Group small household appliances and refrigerators.
Those who do not work for the overall situation do not seek a single domain. However, for the re-energized Weiwang kitchen and toilet, it is necessary to do a good job in the regional market with a certain foundation. It will obviously have a more demonstration effect on the large-scale distribution of the national market in the future. It is precisely one of the most representative markets of Weiwang kitchen and toilet.
Nanchang operation center orders up to 3 million yuan
According to reports, Jiangxi is the place where Wei Desheng, chairman of Weiwang kitchen and bathroom, started his business. After more than 20 years of precipitation, it has a solid foundation for development. According to reports, there are more than 300 Weiwang outlets in Jiangxi. Annual sales have already exceeded 10 million yuan. Therefore, choosing the first shot to upgrade the King Kitchen brand in the city of Nanchang, Jiangxi, which has a reputation as a 'hero city', is more appropriate.
And it was this place that Liang Deshan had affectionately called the second hometown. He gave Weiwang kitchen and toilet great support. At the ordering meeting held in the afternoon of the same day, the Nanchang operation center scored a maximum of more than 3 million yuan in one fell swoop. In this regard, Wei Runxiang, general manager of Weiwang kitchen and Nanchang operation center, stated: 'In the year 2018, the Jiangxi market must implement the brand upgrade idea of Weiwang kitchen and kitchen, increase the number of outlets to more than 400, and strive to break through 15 million. The sales scale of the yuan. '
It should be said that after experiencing such a strong regional conference, Weiwang kitchen and toilet will surely be full of confidence. Wang Tianzhang, director and general manager of Weiwang kitchen and kitchen, said that Jiangxi is the king kitchen of Weiwang's “10 provinces and 100 cities” The first step of the combat plan, followed by the opening of core distributors' summits in Chongqing, Jiangsu, and Guangdong, etc. The Weiwang kitchen and toilets will cover more than 80% of prefecture-level cities in the most core ten provincial markets. And select 100 key cities for deep plowing to create 1,000 excellent terminal outlets.
Photograph taken by nearly 400 dealers
In the strategic plan of Weiwang Kitchen & Bath, we will strictly follow the strategy of 'Stably standing for one year, stabilizing for two years, and three years of flying stable'. For the moment, we are mainly focusing on Jiangxi. , Jiangsu and Guangdong three base areas, through the expansion and optimization of channel outlets, in the three-fourth five-tier market while gaining a solid foothold, while constantly enhancing the competitiveness of their own brands. This year, Wei Wang strives to achieve a year-on-year increase of more than 300% sales target. , And let more people know and recognize Weiwang kitchen and toilet. 'Wang Tim Zhang further said.
