In recent years, electric mobility has become an important topic of concern. The Chinese government has stated clearly that it plans to increase the total number of domestic electric vehicles to 5 million by 2020. In order to achieve this goal, local governments have provided abundant benefits for electric vehicle owners. Discount incentives, such as car subsidies for new energy vehicles in Shenzhen and the issuance of free green energy licenses in major cities such as Shanghai.
From new market entrants to world-class competitors
These preferential new policies have not only taken care of the interests of established car companies, but also cultivated new stars in the Chinese market represented by BYD. As one of the world’s fastest growing electric vehicle manufacturers, this company has demonstrated all the core technologies of electric vehicles. Strong power: battery, engine and electronic control system. BYD's success story began in 1995. Initially, it was only Wang Chuanfu's recharged battery company in Shenzhen, China. Eight years later, BYD entered the automotive industry and tested new water. Energy automotive market. Since batteries are the most expensive components of electric vehicles, BYD, which is able to produce its own batteries, can provide customers with cheaper electric vehicles.
As a new company engaged in global competition with operations in Asia Pacific and Europe and the United States, BYD deeply feels that it needs to strengthen its brand image and improve the quality and overall appearance of its automobiles. In order to enhance the attractiveness of its exterior appearance, BYD began to seek high-end innovative coating solutions. BASF Coatings develops, manufactures and sells innovative, innovative and sustainable automotive coatings products worldwide. BYD finally finds BASF as a reliable partner.
Strong alliance
In 2014, BASF began supplying primer coatings for BYD to meet its requirements for durability, aesthetics and environmental protection. CathoGuard® 800 waterborne electrophoretic paint with extremely low solvent content can effectively protect the body surface, edges and cavity from corrosion, At the same time beautify the appearance of cars
The partnership between the two parties quickly deepens development: After three years of successful cooperation, BASF has now become the main coating supplier for Xi'an, Shenzhen and Changsha BYD's production bases. 'BYD's BASF products are regarded as the most innovative and advanced in the market. We are very proud of our coating solutions and their recognition, 'Terry Su (A-ECA/C), responsible for managing China's emerging customers and Asian customers, from the Global Customer Department said frankly. 'For the Coatings Business Unit, and China's emerging It is of great strategic importance for companies to develop partnerships. It is not only a key driver to help us achieve higher market growth, but also helps to consolidate our long-term position in the Asia-Pacific auto market.
BYD's new plant, which was formally put into operation in Shenzhen in June 2017, is responsible for the production of the company's latest model 'Tang'. This plug-in hybrid SUV uses a BASF coating solution. With an annual sales volume of 350,000 units, this factory is With full horsepower running at full capacity, 30 cars can be produced per hour.
Bright future
In China and even in the world, the electric vehicle market maintained rapid growth. In 2016, the global sales volume of BYD new energy vehicles hit a record high, surging 70% from the previous year. The company also became China’s electric vehicle for the third consecutive year. Sales Champion. With the support of BASF, BYD plans to launch an affordable trolley. BASF will provide BYD with a more economical high-performance coating system to help the company reduce its production costs. BASF's color experts will also be BYD's new models. The design provides support. By 2020, BYD's production volume is expected to increase by 30%. The close partnership will inevitably lead to a win-win situation for both parties - BYD can continue to develop its own business, and BASF has also been able to consolidate its new energy vehicles. Leading position in the industry.