At the gate of JAC's 'Heart' - Technical Center Building, these two years have been linked with this kind of 'cross-batch': 'brand up'.
'Brand up' has become the pressure of Jianghuai's transformation. It is more power.
This is Jianghuai people who are in a period of transformation and hardworking. They are persistent in their struggle.
'Jianghuai people must have a positive attitude, must have tenacity and perseverance, have a spirit of progress, whether it is good times or adversity, especially in the current transitional period. ' Recently, Jianghuai Auto General Manager Xiang Xingchu received an exclusive interview with Kung Fu AUTO At the moment, according to the operating situation in the first quarter of this year, the team's mental state is very good. 'At the moment, JAC's strategy includes three sentences: First, to make the commercial vehicle bigger and stronger; Second, to make the passenger vehicle The third is to vigorously develop new energy vehicles. Three words are the transformation of the Jianghuai Road.
However, Xiang Xingchu admits that the difficulty in transition is that these new technologies have a mature period after all. It is a very difficult matter for cost industrialization to grasp the rhythm. 'Please give us a little more time, a little more patience!'
After undergoing market pains, the transformation of JAC may not only be a transformation of sales and performance. This is a transformation at a higher level and a larger structure. Or, it is a profound aspect of Jianghuai Automobile facing the future. , once resigned.
In a conversation with Xiang Xingchu, he decided: 'We do not want to pursue the largest scale, but we hope to be a very unique company in the automotive industry and a sustainable development company. We strive for market segments. All of them have unique advantages, and they have very strong capabilities. I have no people, and I have excellent people. From the point of view of JAC, our transformation is in the transition from traditional energy vehicles to energy-saving vehicles, new energy vehicles and intelligent network Car. '
How big is the heart, how big is the pattern!
If we look at the entire automotive industry, we may not find it difficult to find that in the process of switching between old and new kinetic energy, the JAC Transformation is developing a new road and 'inadvertently' has become a pioneer in the transformation of the automotive industry.
In Kung Fu's view, JAC is not just a Phoenix Nirvana positioning itself. It is more like a large Chinese traditional car company trying to turn itself into a 'new player'' number one player - although this is more of an imperative. External force in the market.
In the same way as the turning point of life and death in the 1990s, history has inadvertently allowed Jianghuai Automobile to take the lead in the transformation of the automobile industry.
Resistance and learning:
There is a fundamental transformation of the foundation of the soul
In fact, over the past two years, Jianghuai Automobile has been misunderstood by the outside world because of the performance decline to the public and the Weilai’s “factory factory”.
When it comes to Jianghuai's grievances in the past two years, Wang Dongsheng, deputy secretary of the party committee of the Jianghuai elderly, explained with excitement: Who says we are a 'factory factory'? We have a joint venture with the public and cooperate with Weilai, which is definitely a kind of The new model, we are in a dominant position.
In conversation with Kung Fu AUTO, Wang Dongsheng recalled the transformation of Jianghuai in the past 30 years, especially the history of the 'Jade for survival' in the 1990s. He said with emotion that the development of JAC can not be separated from the word 'resistance', which is also the chairman of the company. Progress summary.
Undoubtedly, 'resistance' has also become an important spiritual soul of Jianghuai's transformation.
In this regard, Xiangxingchu said that we must learn to fight, in light trucks, heavy trucks, MPVs, fuel vehicles, new energy ... we must strive to fight. At the same time, he believes that 'learning' is also an important support for JAC transformation.
For example, he said that in the cooperation with the public and Weilai, our philosophy has changed a lot. We can learn the concept of platformization in close cooperation with the public. The concept of VW's platform is global. All are doing very well. JAC and Volkswagen established a new energy passenger vehicle joint venture, JAC and Volkswagen to build a new electric platform. This must be a closer study. In addition to quality standards, there are brand Operation. The public also has a lot to learn from us.
Secondly, in cooperation with Weilai Automobile, Weilai Automobile is an emerging Internet automobile company, and Jianghuai Automobile is a traditional car manufacturer. This will produce many collisions of ideas. After these collisions, it will prompt us to stand. The traditional car firm's point of view embraces the internet tightly.
The media and people in the industry who know the history of the Jianghuai Automobile have a deep impression on Jianghuai’s long-standing learning ability and humble study attitude.
In Kung Fu's view, JAC's transformation has the same important sense of urgency as the historic transformation of the 1990s. Here, 'fighting' and 'learning' are undoubtedly souls, 'up' is the root, and employees are the cornerstones.
'We have strong cohesive employees. We have encountered great setbacks and crises. In these processes, none of our employees have worked hard together to tide over the difficulties. They have not discouraged and never gave up. This is very People moved. 'From this, Xiang Xingchu and his team are full of confidence in the transformation of the Jianghuai River.
Where does the transformation of the Jianghuai transition take place?
With breadth and depth, more forward-looking, forging the automotive industry 'new kinetic energy'
Then, where is the direction of the transformation of JAC, and where is the breakthrough? In an interview with Xiang Xingchu that was close to 3 hours, he outlined the path of the transformation of JAC.
'The auto industry is in a major transition period, Jianghuai is also.' Xiangxingchu said that the original slogan of JAC was 'from commercial vehicles to passenger vehicles' and now it has become 'commercial vehicle', and the entire Jianghuai now Transformation in three directions, from traditional energy vehicles to energy-saving cars, new energy vehicles and intelligent networked cars.
Over the past few years, Jianghuai has sneaked in low-key transformation and has devoted great efforts to focusing on the following aspects:
In terms of electric vehicles, they have been making reserves since 2002, and 2010 is the largest market launch.
In the field of pure electric technology, JAC's focus is on safety, and it is currently ahead of its domestic counterparts.
In the area of intelligent network, JAC has set up a research institute. In the series of models to be produced in the future, it is necessary to use the intelligent network as a standard configuration.
According to Xiang Xingchu's introduction, JAC's driverless technology is cooperating with Baidu and has a high level of maturity. Baidu's project team has given a very high evaluation of cooperation. He believes that JAC's ability for independent innovation is very strong, and some languages communicate very efficiently. The entire system was originally designed by JAC. The software code was compiled by itself. There was originally a lot of design communication and communication. After Baidu proposed the idea, the JAC team could quickly realize it on the product and realize it.
In terms of energy-saving vehicles, JAC will work hard to develop hybrid powertrains. By 2020, and even by 2025, it will have two major core technologies. With this foundation, JAC will deepen its applications in other areas, so that there is a very good fuel-saving technology. reserve.
As a result, we can feel more deeply that JAC's transformation has breadth and depth, and is more forward-looking. It has achieved a leading position in the 'new kinetic energy' of the automotive industry: 'three paths' in the field of new energy vehicles:
All the way is that Jianghuai’s own brand of new energy vehicles has accumulated a lot and has grown rapidly;
All the way is a joint venture with the public, mastered the right to speak, to achieve a true 'technique (surgical) technology (surgical) joint venture';
The last route is cooperation with Weilai, which has now finalized the production of ES6. The joint efforts of JAC and the Internet's new vehicle builders have been at the forefront of the traditional automotive group.
After reengineering
Is the JAC passenger vehicle field L or U reversal?
Of course, in the most pressing market revitalization nowadays, Jianghuai has come up with the determination to rebuild the system.
JAC's adjustment started from the R&D side, set up a design institute, led the Japan, Italian design center, and a national design center of the Hefei headquarters, and established a new research institute for car networking, and JAC’s shared car project has also started. .
In terms of structural adjustment, commercial vehicles and passenger vehicles have all been adjusted. Take passenger cars as an example, JAC divided the business of passenger vehicle sales companies into three, established a commercial vehicle division for research, production and marketing, and used new energy vehicles. Car Division and Passenger Cars (including Cars and SUVs) Division, followed by a series of organizational structure adjustments, including the integration of the Brand Division into the Group Brand Division, and the Group's unified branding, planning, and strategy of Jianghuai Automobile. Integrated management.
The purpose of the adjustment is to make JAC more efficient in responding to market reactions. The market needs, without the approval of a department and a department, the division has the power to make decisions. At the same time, the division can also be responsible to people, mobilize enthusiasm, and through the sub-network Sales synchronization solves the problem of too many channel product lines. 'In the past, Jianghuai's channels, all the products were sold, which distributors were more efficient in selling which products, which is now clear responsibility, there is no escape route. ' Xiang Xingchu Say.
In the first quarter of this year, the sales volume of passenger cars has returned to 'positive', allowing the outside world and Jianghuai to further enhance the confidence of the current market transformation.
At the interview, Kung Fu AUTO asked Xiang Xingchu: After the end of the fall, is the JAC passenger vehicle field L or U reversed this year?
Xiang Xing, who has always been cautious, replied in a straightforward manner: 'Last year this year was a very low one for our passenger cars. This year will only be better than last year. For us, we want to build star products. More star products. '
At the same time, Xiang Xingchu and his senior management team soberly realized that: 'Take a thousand channels and 10,000, we must do a good job of the car, we must pay attention to the basic skills. Otherwise, the layout is big, the foundation is not strong, in front of the brutal competition. It is still very dangerous and it is easy to vanish. We must not take it lightly!'
Kung Fu Slap: JAC Transformation
China's auto industry seeks a good example of 'new kinetic energy'
If we look at the Jianghuai transformation again five or even ten years later, perhaps we can look further and more thoroughly.
This is the first attempt by the traditional car companies to convert their old and new power. Of course, the pressure of survival in the market has forced JAC to become the first to eat crabs.
This kind of 'inadvertently' responsibility of the industry plays a role. It is particularly important under the backdrop of the auto industry's transformation from traditional automobiles to new energy vehicles, gradual release of share ratios, and reduction of automobile tariffs.
In the past two weeks, both A-share and H-share auto stocks plunged. From the perspective of the capital market, the transformation pressure of China's traditional auto industry has suddenly increased.
In fact, under the collision of policy and the market, the anxiety and pain of transformation are the inevitable problems faced by the major domestic automobile groups.
Who can quickly switch between old and new kinetic energy, who will be able to occupy the opportunity of the “new era” automotive industry competition facing the next decade.
The market 'unconsciously' forced the transformation of JAC, which is faster than the industry average for at least two years. This may be the 'lucky' of Jianghuai's 'helpless' transition.
As far as the Chinese auto industry is concerned, the transformation of the JAC is an excellent example worthy of observation and reference. At the crossroads of transformation, in the old and new power switching of the automobile industry, how much market is there for the 'new kinetic energy' of Jianghuai transformation and forging? Competitiveness?
Although, the starting point is somewhat helpless, but the second Jianghuai transformation, but won the time, trying to find a new path.
Forced by the pressure to force, time for space, Jianghuai transition should be eye-catching.