Since the inception of the freezer, the frosting problem has always been the user's 'disease,' in addition to frosting that causes deterioration of food ingredients, poor taste, and loss of nutrients. It also greatly reduces the experience of using freezers. For this reason, users complain constantly. The freezer brand has been seeking technical upgrading of the basic function of defrosting, but most home appliance companies have their own understanding and ability, and few master core technologies.
In order to comply with the quality of life brought about by the consumption upgrade in the Internet of Things era, Haier took the lead in breaking the bottleneck of the industry. With the world's first air-cooled and frost-free technology, the Frost Frost Freezer closed the industry for 30 years and provided the best for users. The frozen and fresh food ingredients program demonstrates the strength of Haier's original technology in the world, and solidifies the status of the No. 1 brand of the Internet of Things freezer.
The concept of stealing was confusing, Haier 0 frosting technology cited industry follow-up copy
The user demand has spawned the corporate brand benefits. Haier Freezer is deeply cultivating the user's demand for frost-free, and after knowing the status quo of the market's zero frost, the world's first zero frost-free cabinet was launched in March 2017, completely ending the frosting problem of the industry freezer. After the frost-freezer was launched, Haier pioneered the real interactive marketing model, introduced interactive demonstrations such as 'Humidifier Blowing, Always Frosting, and Zero Frosting', and demonstrated it at the major exhibitions, demonstrating the zero frost strength of Haier Freezer. Intuitive, realistic, frost-free experience for users, while also creating a trusted brand image.
The introduction of the Haier frost-freezer has found new vitality for the homogenized freezer market. According to statistics, every subversive product in the home appliance industry has to invest a lot of upfront costs, time, etc. The entire development cycle It is about 3-5 years or even longer. It is precisely because of this that Haier has become a target for enterprises that lack independent innovation to imitate it, and it quickly triggered the industry to copy and follow up. Some brands use only a very short time and very low input. Bringing products that are not really frost-free to the users, but this kind of imitation is often difficult to duplicate the core technology, can not break through the limitations of the traditional direct cooling, the defrosting solution does not cure the problem, after all, can not escape the user inspection.
The user's thinking is difficult to copy, Haier has been the first brand of Internet of things freezer
The “0 Frosting” label on the refrigerator is easy, but Haier’s precise control of user requirements and user-oriented innovation logic are difficult to replicate. Haier’s freezer is the first to develop zero-frosting technology for users’ needs in the world. In the field of frost-free technology, occupying the commanding heights, and the open innovation system created by its globalization strategy, it has a direct relationship with the zero-distance connection between users and global resources.
On the one hand, Haier Freezer always adheres to the strategic layout of globalization, creates a win-win ecosystem, and keeps abreast of the latest user dynamics to meet the diversified needs of global users. For example, Haier’s life inconvenience caused by normal power outages in Nigeria, Haier Launched the '100 Hours of Unfrozen' Freezer product and sold it in the local market. In Japan, where the fish food culture is developed, Jinjin Freezer was launched, which is highly favored by local consumers. Long-term market share of over 300 litres of large freezer has been firmly established in Japan. the first.
On the other hand, global R&D strength has accelerated the development of Haier 0 frosting technology. Haier Freezer has established a user-led and innovative 10+N model in the world, uses the radiation power of the global R&D center, and has 24-hour open N global R&D without limit. The center, driven by user demand for continuous upgrade iterations. When the market shows a demand for no frost, Haier can quickly link global resources, innovatively develop zero frosting cabinets, and consolidate the Internet of Things freezer with the world's first zero frosting and fresh-keeping program. The first brand image.
Under the guidance of the 'one-man-one-in-one' model, Haier Freezer has formed an innovative concept in the era of the Internet of Things. With global R&D resources and accurate understanding of user needs, it has continuously created technologies and products that exceed user expectations and achieved global Leading by technological innovation results, it maintains its leading position in market share. Previously, the data released by the world’s authoritative research organization Euromonitor International, Haier Freezer’s global brand share in 2017 accounted for as high as 20.6%, ranking seventh in the world for the seventh time. Times, the introduction of the Haier frost-free refrigerator, it is the direction of the global refrigerator freezer iterative update, leading the freezer industry into the era of frost-free.