From iPhone X, Apple began to use OLED display on mobile phones. Samsung is its exclusive supplier. But apparently Apple is naturally unwilling to be constrained by Samsung on OLED screens. For this reason, Apple invested in LG and hopes to split some orders in the future. To this South Korean manufacturer, they eventually improved their bargaining power on the OLED screen.
However, unfortunately, the latest news shows that Apple will not buy LG's OLED panels for the time being. Because the yield and quality of the latter still do not meet Apple's requirements, Apple still can only rely on Samsung. Under such circumstances, Taiwan Media disclosed that Apple is negotiating with Samsung to lower the price of OLED panels. Apple hopes to reduce the unit price of US$110 per tablet to US$100. In return, Apple will double orders.
According to recent rumours, the price of this year’s flagship iPhone will be as high as US$1,200. The most expensive component is the OLED panel. According to the current situation, however, the performance of the iPhone X is not ideal. The main reason is that its price is too expensive. Obviously aware of this.