iPhone X is the new model released by Apple on the 10th anniversary. It has a brand-new appearance design, uses face recognition and 3D recognition module, cancels fingerprint unlocking and physical HOME key, but its sales are not satisfactory.
The Wall Street analysts report pointed out that Apple's iPhone X suffered a failure in the market, sales were sluggish, and Apple had significantly cut off production and procurement plans.
According to the latest news from foreign media, statistics from a U.S. market agency have once again proved this conclusion. The report shows that iPhone X sales in the United States in the first quarter are not comparable to those of the iPhone 8 or the iPhone 8 plus that were not highly rated in the past. .
On May 1st, Apple will release its first quarterly earnings report. Mobile phone sales will be announced. However, Apple has never disclosed the sales of a certain mobile phone in the past.
According to foreign media reports, the US market research company CIRP has announced the first quarter of the US market, Apple's mobile phone sales report. The report shows that iPhone X in the United States also suffered a cold encounter.
Consumers do not seem to buy anything for the iPhone X. The above report shows that in the first quarter of the US iPhone sales, iPhone X only accounted for 16% of the share, while iPhone 8 mobile phone accounted for 23% of the share, iPhone 8 Plus accounted for 21% of the share.
Surprisingly, the sales and share of the iPhone X did not even reach the iPhone 8 level.
Why iPhone X was defeated in the market, the industry generally believes that there are two reasons: the price is too high, and the user experience is poor.
The iPhone X is priced at $1,000, which is the highest price in Apple's history, and is half the price of the traditional 650 US dollars. In Asian countries, the actual retail price of iPhone X is even close to 1,300 US dollars, which is equivalent to two or three months. Wages.
In terms of user experience, Apple's iPhone X's fringe screen has caused great controversy. The top 'black block' has interfered with the user's visual experience, especially when viewing photos or videos. In addition, Apple has switched from fingerprint recognition to face recognition. It also triggered some consumer dissatisfaction.
In addition, in the Chinese market, Apple has always been affected by price factors. Along with the continuous rise of domestic mobile phones, strong performance and high price/performance ratio, more consumers are no longer chasing Apple and Samsung. Cost-effective Chinese brand machine.
