The 2018 annual event #IFA18GPC#, the global media conference of IFA Germany, was held at 9:00 am on April 20th in Rome.
Mr. Jens Heithecker, Senior Vice President of IFA Exhibitions and Mr. He Yansi, Senior Vice President of Berlin Exhibition Co., Ltd made an opening speech. He pointed out that the media conference in Rome this year was the most attended media ever, with a total of 60 countries and regions in the world. , More than 320 mainstream leading media and electronic professional media representatives attended. And the latest product launches of brand manufacturers scheduled on the first day of the media conference are also the most intensive in history. It is enough to see the attention of the global media and brand manufacturers to the Italian market. And love.
Among the brand manufacturers who recommended products this year, personal health products and smart home networking became the most popular words. For example, the first Philips Philips, who introduced the latest products of his time, was closely related to personal health: Including smart and smart Home air refreshers with mobile phone connectivity and voice control, and various accessories and programs related to recording and improving sleep: Wake-up Lights, Smart Sleeper, and its accompanying mobile apps, Somneo and SmartSleep.
Invariably, similar products were introduced in the product promotion of Germany's small home appliance brand Beuer Beurer. The German home brand started with electric blankets has always devoted himself to personal health and quality of sleep. Apart from sphygmomanometers, the classic best-selling products are Personal medical devices such as blood glucose meters, ovulation monitors, and heartbeat detection mobile app. The latest products are also the main health sleep improvement and smoking cessation aid programs.
In terms of household appliances, the introduction of new products this year is basically the latest technology game between several major TV manufacturers. It cannot fail to mention the traditional three-piece TVs, especially since the 2018 is the World Cup year and the technical leader of 8K TVs. Sharp Sharp, Chinese television director TCL and Hisense HiSense, three major brands invariably simultaneously launched the latest television at the same time, to seize the huge market during the Russian World Cup in 2018. It can be foreseen that the TV market in the summer of this year will catch smoke.
In terms of mobile phones and smart wear, Huawei Huawei, the leading manufacturer of Chinese ICT and mobile phone brands, is attracting attention. It will launch the latest P-series smart phone P20. This three-camera mobile phone gives users unprecedented professional-quality photo quality. Day or night scenes can capture details. Other pioneering technologies include fingerprint recognition within the full LCD panel. Pressing the phone at any screen position can unlock the boot. There are aviation-grade mobile phone cooling systems.
The smart wearable watch ushered in the new American brand Dementor FitBit, time stamping, sports records, health monitoring, sleep records, work liaison and smart payment, with a slim, compact, multi-colored appearance. With 50m full waterproof technology. A personal health assistant who can't leave when wearing it will also launch the FitBit Versa full range of watches in summer.
The kitchen and fitness class leaders who participated in the lectures Miele and Fortune WMF recommended their latest kitchen appliance products that pay tribute to food and cooking, and Radionovelli, a local Italian design brand with a home field advantage, put technology and radio on the radio. Vintage fusion, launched a 4G radio with sound of nature.
The highlight of the all-day branding promotion and the media’s eagerness are several of GfK's market analysis in 2018. Rooted in Germany, Gfk is one of the top five market research institutions in the world. Its annual detailed electronic product trend research More can be regarded as the Bible of the electronics industry. This year Gfk brought three heavy research reports on the IFA GPC: Including the analysis of consumer trends in the Asia-Pacific market, the trend of currents and small household appliances trends.
Undoubtedly, in the three major reports of the year 2018, China’s hot words appear at a high frequency. This world’s second largest, Asia’s largest economy and the largest middle class market in the next 10 years currently focus on global manufacturers’ hot issues. Eyes and eager ambitions. Some of China's obvious consumer trends can not be ignored: high rates of online shopping, young people are looking for mobile payment and electronic payment almost across the country, the latest intelligent interconnection and voice control large appliances (air conditioning, refrigerators, Washing machine), a small home appliance (electric toothbrush, sweeping robot, and air cleaner) are a prominent growth point in the Chinese market.
In addition, the 3rd CE China China Shenzhen Consumer Electronics & Consumer Electronics Brand Exhibition hosted by IFA will be held from May 3-5, 2020. China Mainland, Hong Kong, Taiwan, Germany, USA, Belgium, Sweden, Netherlands, Finland, The well-known brands from Turkey, Australia, Italy and other countries and regions have participated in the participation, and many European brands have even made their first appearance in China.
The foreign brands that debuted at CE China include: Bosch Electric Appliances, Blaupunkt, CASO Design, Clean Air, Elgato, Fakir, GYPI, HausElec, LIFAair, Richmond & Finch, Nardi, Severin, Yamazoki, and other European exhibitors following European exhibitions Brands. In addition, the domestic home appliance and consumer electronics giants Haier, Midea, Gree, Galanz, Huawei, Flexo Technology, Yueli, Zhuoli, etc. will also participate in CE China.
Venue: Shenzhen Convention and Exhibition Center
Exhibition time: May 3-5, 2018
Long press QR code, register to visit CE China!
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