On Monday, the market research firm Counterpoint Research released data on smart phone research in the Indian market in the first quarter of 2018. The report shows that Xiaomi’s mobile phone continues to make rapid progress in India, with a record market share of 31.1%, ranking first and expanding to second place. Samsung's advantage.
According to the report, in the same period of last year, Xiaomi’s market share in India was only 13.1%, which jumped to 31% in the first quarter of this year and took first place. Although Samsung’s market share increased year-on-year, it still lost to Xiaomi, which has a market share of 26.2%. This means that Xiaomi and Samsung occupy more than 57% of the market share of the entire smart phone market.
Counterpoint research analysts said that Xiaomi’s performance was driven by the increase in sales of offline products, mainly due to its strong influence in the online channel. In this channel, it won a record 57% share.
3 to 5 all were taken over by Chinese mobile phone manufacturers. Vivo and OPPO’s shares were 5.8% and 5.6%, respectively, occupying the third and fourth place. Huawei glory brand entered the top five for the first time, with a share of 3%.
This also means that currently in the top five Indian markets, Chinese manufacturers occupy four seats. According to the Counterpoint report, the total share of Chinese mobile phone brands in India's smart machine market reached 57%, which is a further increase over the same period of last year. It was the first in 2018. The three fastest growing smart phone brands in India in the quarter also come from China. They are Glory (146%), Xiaomi (134%) and Yijia (112%).
Counterpoint also released the feature phone market rankings. JioPhone ranked first with 36% of the market; Samsung's share was 9.8%, ranking second; China Transphone's Itel brand ranked third, with a share of 9.4%; Nokia Ranked fourth, with a share of 7.3%; Indian mobile phone company Lava ranked fifth, with a share of 5.6%.
According to previous reports, JioPhone is India’s richest company, Mukesh Ambani, the richest man in India's giant enterprise group Reliance Industries, which has launched a so-called free 4G feature phone. This is mainly to expand the data business. This is a feature machine, Supports access to 4G networks. Indian consumers only need to pay 1,500 Indian rupees (about 157 yuan) in pre-deposits for three years, and this pre-deposit can be returned to consumers in the future (requiring consumers to return mobile phones), which is equivalent to Mobile phone free.