At the 2018 Hong Kong Spring Electronics Show recently held, the VR field once again received extensive attention. The offline entertainment vendors, Zhuo Yuan, AR glasses providers, Longlong Technology, and ODM merchants and millions of other manufacturers participated in the exhibition. The head companies in this field, including chip makers, solution vendors, and brand manufacturers, also expressed their views on the VR industry this year and this year on VR. In their view of these 'top player' players, the 2018 will be different. Is the true first year of VR industry, related products and applications will focus on this year's market outbreak.
Enterprise market or first breakthrough
With the change of business and education environment, and the maturation of the VR industry, VR companies and products are beginning to target the corporate office and education market. Well-known companies such as Lenovo, NEC, and HTC are all actively promoting the layout in the enterprise market.
Shi Qing, co-founder of Yidao Group and general manager of Yijing VR, believes that areas that deserve attention in 2018 include government-oriented VR education, cost-effective VR/AR video applications, and enterprise-class PC AR headsets. , And consumer-level AR products based on IP. Among these, AR-oriented products for education have a good prospect for development.
'On the one hand, due to the huge amount of IT terminal products purchased by the education industry, on the other hand, the education industry has a greater demand for the application of new technology products to improve the quality of education.' Shi Qing said in an interview.
In addition, reporters at the exhibition site saw an exhibitor using VR technology to combine physical stores and online stores to create a 24-hour online store. According to the person in charge, this corporate plan is different from the general online store and only provides products. In the list, their VR shop presents a picture of a physical store, which makes people feel as if they are walking into a physical store, helping to enhance the consumer shopping experience.
'VR in the corporate market will have a very good prospect.' The responsible person said.
According to a number of industry insiders, VR technology will be further developed in addition to applications centered on leisure and entertainment. In the enterprise market, the use of VR technology to solve business problems such as insufficient manpower and production capacity has also increased. The higher.
Guo Peng, head of Qualcomm's VR product market in China, believes that the concept of 'XR' products such as VR, AR, etc. is just like the concept of mobile phones 20 to 30 years ago. Today, the use of XR products is being continuously excavated. For example, in the field of fire safety, in a hotel, we can directly see through the AR glasses where the temperature is too high, there may be security risks, will help reduce the incidence of disaster.
AI and 5G will promote the popularity of VR
Today, artificial intelligence technology is rapidly infiltrating into various industries. At the same time, operators around the world are accelerating the deployment and construction of 5G networks. In 2020, China's 5G is expected to face large-scale commercial use, 5G ultra-high speed, and low latency. Will give VR technology a revolutionary boost.
General Manager of HTC Products and Strategy, Bao Yongzhe, General Manager of North Asia, believes that after the arrival of 5G, the boundaries of various technologies will be more blurred, and HTC will also integrate technologies such as VR, AR and AI, and 5G.
Huang Tanwei, president of Global Sources Electronics Group, stated that AR/VR equipment and content cover many fields, including hardware, software, optics, hearing, transmission speed and other key technologies. With the development of the past few years, its size in shape, The content ecology and other aspects are maturing, and technologies such as AI and 5G have begun to integrate and integrate with VR and AR, which will greatly promote the upgrading of audio-visual and action recognition, thereby creating a more realistic and comfortable immersive experience.
Huang Tanwei believes that AR/VR hardware and content services must firmly grasp technology trends and continue to face technological changes in a leading position. On the one hand, they continue to expand the application of VR technology in education, sports, medical, and new retail. And other fields continue to deepen, so that VR technology into the consumer's daily use and new forms of industry development.
Shi Qing stated that for high-end PCVR, universal mobile VR, and high-end AR products, the inside-out 6DoF function and camera will become standard. The flash LCD screen can solve smears, low PPI issues, provide high refresh rate, and solve OLED screens. Supply issues will be welcomed by the market. In addition, speech recognition will become a standard feature of VR products, and in 2018 there will be smaller and lighter VR/AR optical modules.
In Guo Peng's view, XR products can provide unparalleled immersion, including visual and auditory upgrades. It should have eye tracking, 4G/5G communication, bone conduction, front and rear cameras, etc., and should be comfortable enough. Qualcomm has been supporting the development of XR in the chip field, from Xiaolong 820 3DoF support to Xiaolong 835 6DoF support, and Xiaolong 845 will bring support for Room-scale 6DoF, Qualcomm's mobile The platform continues to launch new technical support for XR.