Captured Samsung headquarters | Apple dug up to Samsung's former vice president for Korean operations

According to Bloomberg News on April 24th, Beijing time, Apple has hired a new leader for its Korean business. South Korea is the home base of Apple’s biggest rival, Samsung Electronics, and the country’s regulatory authorities have also made it difficult for Apple to respond.

According to information on the professional social networking site, LinkedIn, former Microsoft vice president Brandon Yoon has joined Apple this month as the general manager of Apple Korea. Apple declined to comment.

For Brandon Yoon, it is not easy to lead Apple's Korean business. Just before the iPhone X was released last year, Apple's office in Seoul was raided by regulators. Recently, the Korean Herald reported that Apple has marketed iPhones. The cost is passed on to South Korean telecom operators who face fines from South Korean regulators.

In 2012, Apple fired a South Korean business executive because of the slow sales of iPhones. According to a report released by Strategy Analytics, a market research firm, Apple’s market share in Korea’s smartphone market was 18% last year, which is behind Samsung’s 56%. Earlier this year, Apple opened its first retail store in South Korea.