BASF Layouts China's E-commerce Strategy
SME customers can purchase BASF products directly online
Extensive choice of chemical products at basfinchina.1688.com
China, Shanghai – 2018, April 20 – BASF's flagship store launched on Alibaba 1688.com, an important B2B e-commerce service platform in China, is officially launched today. Customers can purchase high-quality BASF products online while enjoying Equal logistics services. BASF will provide more flexible and efficient services to SME customers through online flagship stores.
At the on-line ceremony held at Alibaba’s headquarters in Hangzhou today, Dr. Zheng Daqing, BASF’s senior vice president, responsible for business and market development in Greater China, stated: “E-commerce is ubiquitous in our lives, and almost all of them can be bought with a click of a mouse. Commodities. Therefore, it is very important to lay out an e-commerce strategy in the fast-growing Chinese market. BASF provides products and services to customers in a simpler and more convenient way. The online sales model will serve as a powerful aid to traditional sales channels and will not only provide existing customers with products and services. Convenience, but also enable us to reach more SME customers, and better serve them. '
Yang Meng, the co-general manager of Alibaba's China Domestic Trade Division, said: 'We are very pleased to see BASF, the world's leading chemical company, strengthen its e-commerce strategy in China. Alibaba hopes that BASF can become a successful case for 1688 chemical e-commerce. Bring more chemical companies to our platform. We will continue to work hard not only to achieve digital online operations through our products, but also to combine the service capabilities of offline dealers, to reach more cities through Alibaba's channels, and to provide better quality Service. '
11 of the first flagship stores to take precedence over the flagship store come from BASF Specialty Chemicals, Dispersants and Resins, Intermediates and Care Chemicals. Customers can easily find resistances including Irganox®1010, Irgafos®168 and Irganox®1076. Oxidants, Happy running ® Gasoline Additives, NMP Intermediates, EFKA® Dispersants and more. More BASF products will be available soon.
BASF has established a global supply chain for e-commerce processes for suppliers and customers. About three years ago, BASF was one of the first chemical companies to open an online store in Alibaba. Nowadays, the new direct sales flagship store. It will provide customers with the largest chemical product portfolio in the Chinese market, enabling BASF to further grasp the growth opportunities in the online market.
1688.com is China's leading B2B online platform, with more than 120 million registered buyers and 11 million sellers.
