As raw material prices rose, inventory pressure soared. In April of 2018, the air-conditioning market did not seem to be as optimistic as last year’s last cold year in July and August last year. In 2018, when terminal demand has not been released in large numbers, can the air-conditioning market be able to It is too early to see high growth, as it was last year, because the peak season has not really arrived yet. But at this time, the growth in the production and sales of a brand has been quite conclusive. The brand is Shinco.
Omni-channel layout lays the tone for growth
According to information provided by Shinco, in the first quarter of 2018, channel remittances and shipments increased by over 200% compared with the same period of last year, and Suning and other chain stores increased by more than 300%. The growth of the entire channel has laid the foundation for the company's 2018 annual growth.
Han Yihai, General Manager of New Air Conditioning and Domestic Marketing at the dealer conference in early 2018, pointed out: 'The so-called best business model, that is, the development of Shinco is the development of distributors and creates a community of interests', and he emphasized: Distributors have to get the world. '. The channel's continued profitability and high capital turnover is the key to make Shinco become the dealer's own brand. In fact, since the cold season of 2018, Shinco Air has been pursuing a Wang's strategy was to further subdivide the Jiangsu headquarters and subdivide the Zhejiang and Shanghai markets, and to achieve breakthroughs in strategic layouts in Henan, Hebei, Shandong, Anhui, and Sichuan; Hubei, Hunan, Jiangxi, Fujian and other regions are also in an orderly manner. In the development, we support agents in funds, services, management, and marketing. The distribution network will cooperate with the new product lineup to create a brand-new image of the new Air-conditioning terminal.
Therefore, in the first quarter of 2018, Shinco's air-conditioners achieved the highest increase in sales in Zhejiang, and the Jiangsu, Hebei, Shandong, Anhui, Guangzhou, and Fujian regions also achieved high growth. The overall layout of the national market has made Xinke's air-conditioning New Year’s goals more full. real.
Xinke Air Conditioning has always maintained a strategic cooperation relationship with Suning. In 2018, the cooperation continued to deepen. Newcom revealed that: “Now Suning basically regards Shinco as the main brand push of its own brand. 'At the same time, the new cooperation with the big chain has been fully rolled out. , Stationed in a five-star chain store, running well, and the cooperation with Gome is also planning.
The rapid development of the e-commerce platform itself in recent years has provided home appliance companies with rich opportunities. In the past, many brands promoted sales growth through online sales, and sales records were constantly being refreshed among major e-commerce sales nodes. In the year of 1818, Shinco Air-Conditioning Co., Ltd. formally launched the e-commerce platform. Drawing on the successful experience of its peers, the development of Shinco Air-conditioner in the e-commerce platform is more closely followed. It is reported that the new Kejingdong self-operated store has been negotiated and will enter the preparatory stage for the opening ceremony. , The new division air-conditioning development will be more full-fledged wings.
Product upgrades to force the domestic and overseas markets
Can obtain the omni-channel recognition, the most important thing is the product. Xinke Electric Co., Ltd. Shu Lehua once emphasized: '2018 continue to adhere to the structure upgrade orientation, to the first-level energy efficiency new products for the benefit of traction. 'Adhere to the structure-oriented, according to customer needs, Shinco further improved the split machine and cabinet product R&D, continued to increase the ratio of high energy efficiency and counters, and satisfied consumers' demand for high-end intelligent products. In 2018, Shinco launched eight series of on-hook products, 4 series of cabinet machines, 7 Two models, 25 models.
Smart eye function, voice control, pursuit of ECO energy saving mode that cost-effective users are keenly interested in, ultra-low temperature heating technology of -25°C that users in Northern China are in desperate need, and RCD formaldehyde decomposition technology that satisfies users' demands for healthy living, IFD electrostatic removal of PM2.5 technology.
During the May 1st, the new VA, QA series of air conditioners were launched on the market, which ignited the terminal season. These two products combine 18dB of new air conditioning, ultra-quiet, variable-frequency energy efficiency, extreme cooling heat, 0.1°C precise temperature control, air purification, Intelligent WeChat remote control, intelligent self-cleaning technology, etc., is now a full-featured technology and quality products. During the May 1st, in addition to shocking prices, purchase VA, QA new air-conditioning, and take new series of air-conditioning photos in the store, send to the circle of friends, ie Get a complimentary gift from Shinke and send them with electricity.
At the just-concluded Canton Fair in spring, Shinco V/Q series air conditioners were favored by international merchants. These two products precisely reflected the product concept of Shinco Air-Conditioning, committed to creating a more comfortable and safer air environment for users. Xinke air-conditioning sailed overseas magic weapon to help Shinco air-conditioning quickly and steadily improve the pace of implementation of the internationalization strategy, establish a corporate image, and stabilize the overseas market.
Before this new product air-conditioning upgrade, channel full spread, layout e-commerce, continuous growth of shipment data has given the best answer. With the start of the May 1 season market, the key node of the air-conditioning market has arrived, Shinco air-conditioning After everything is ready, market growth is at your fingertips.
