Huawei's consumer business CEO Yu Chengdong delivered a speech in 2016: It is expected that most Chinese mobile phone companies will be eliminated in the cruel market competition. In the next 3-5 years, Huawei must be the 2-3 mobile phone manufacturers that can survive in the global market. One of them is also one of the 1-2 mainstream mobile phone manufacturers that can survive in the Chinese market, and will live better and better.
The situation seems to be moving in the direction he said.
Recently, Yu Chengdong accepted an interview with the media such as Securities Daily after Huawei's new P20 conference and predicted that the future mobile phone manufacturers in the world will only remain Apple, Samsung, and Huawei. Huawei will become the world's first and historically inevitable.
Mobile phone brand will be reduced in the next few years
According to IDC's statistics, the top five global mobile phone brand sales in 2017 were Samsung, Apple, Huawei, OPPO and Xiaomi. IHS also released survey data. The top five mobile phone manufacturers are Samsung, Apple, Huawei, OPPO, Vivo.
In short, the top three rankings in the global market are very stable: Samsung, Apple, and Huawei. Huawei, which has long been the number one domestic mobile phone maker, has been the No. 3 global player for years.
'The mobile phone industry is experiencing a global reshuffle period. Just six or seven years ago, Huawei just entered this field. We ranked less in the top ten in China and not in the overseas rankings. I said that the industry is so fiercely competitive and it is alive. No more than three, a few years later, mainly Apple, Samsung, Huawei, and many other brands have died, and will decrease in the next few years. The mobile phone brands in the Chinese market will also be reduced. The market competition is indeed very fierce. In the aviation manufacturing industry, in addition to Airbus and Boeing, there were also some small manufacturers in the 1980s, but now there are only two big ones. ' Yu Chengdong said frankly.
When asked if Huawei will become the world’s No. 1 in the future, Yu Chengdong confidently stated that “this is technically inevitable. Because our R&D capabilities and scientific research and innovation capabilities are not at the same level as other brands, investment is not. In the same way, the pursuit is not the same. The camera technology that we do today can be said to be able to surpass Huawei within this year, only ourselves, any brand I think is not likely to surpass us.
Huawei's R&D investment will reach the top in the world
The HUAWEI P20 series is the most proud of Yu Chengdong. It is the revolutionary breakthrough in camera technology. The first time in the camera technology leading the Apple and Samsung’s flagship products, and scores on professional institutions have a great score. Leading, scored 10 points in the DXOMARK score. 'Beginning with HUAWEI P20, Huawei was ranked first by overseas mainstream technology media. This is an unprecedented situation and a very big change.'
As for how to do it, Yu Chengdong believes that it is mainly based on joint innovation and research and development. 'Each manufacturer wants to do something particularly good, but how to do it, who can do it, who can think of it is the key. Huawei's many technologies are The joint development with suppliers needs to integrate many advanced technologies into the thin volume of mobile phones and maintain good performance. This requires very close joint innovation and R&D. Because of this joint innovation and R&D, many Huawei technologies There will be a lead period, exclusive period. '
According to Yu Chengdong, Huawei's R&D investment in 2017 is ranked No. 6 in the world, and a total of US$12 billion has been invested. 'Right now Huawei's R&D expenses have surpassed that of many European and American companies, and will continue to grow in accordance with such investment. It will take three to four years. The research and development expenses of NEIHUA will reach the number one in the world. There is currently no single company that can invest in R&D compared to Huawei. Huawei has been the No. 1 domestic in the field of communications and has achieved the No. 1 in the field of smartphones.
Huawei mobile phone is not expensive?
In Yu Chengdong's view, these huge investments in research and development have determined the price of Huawei mobile phones.
Huawei's mobile phone prices are indeed higher and higher. Mate RS Porsche design starting price of 9999 yuan, HUAWEI P20 Pro also reached the highest version of 6288 yuan.
However, Yu Chengdong believes that Huawei mobile phones are not expensive, but instead have a price advantage. 'Our product prices have indeed been increasing. We started from more than two thousand dollars and sold it today for more than six thousand yuan. Millions of machines. Due to our huge investment in technological innovation, our products are also costly. But compared to other products with the same price range of 8,000 yuan and 9,000 yuan, our price advantage is very obvious. Huawei products The technology, whether it is life, photographing or fast charging, leads the opponent in the same price range, so it seems that our price is not expensive.
Yu Chengdong disclosed that with technological innovation, the prices of Huawei products will continue to increase, but the prices will not increase as fast. 'We still have to maintain our price advantage. You can see a phenomenon where our prices in Europe are significantly higher than those in China. Expensive, other brands are the opposite, they sell cheaply abroad, expensive in China, we are the only one to sell expensive abroad, cheap in the country. The price of our products abroad is 899 euros, to our domestic price concessions A lot. '
Yu Chengdong judged that Huawei’s market share can be the second in the world from the end of the year to the next year, and it will become the world’s first and future market. “Although I am not humble, but the most important point is to make the products work well. There is a solid capability in terms of service, consumer satisfaction, user experience design, etc. In this industry, I hope we are facing a knockout and we will become more powerful in the future.