On April 20, 2018, SUGAR candy mobile phone held a brand strategy conference in Heilongjiang. The Chairman of Candy Cell Phone Lin Zhendong and CEO Chen Jin attended the conference, and interpreted the brand strategy and products behind Candy Phone's converse growth in mobile phone brand sales. Driving force, win-win future will create a new situation in the industry.
Domestic sales surged nine points against the trend and captured mobile phone brand TOP 10
According to the latest “China Mobile Market Operational Analysis Report for March 2018”, China's smart phone shipments decreased by 27.0% year-on-year, which was the largest quarterly drop. However, the candy mobile phone was unstoppable as the mobile phone industry experienced a bitter winter. Jin achieved a contrarian growth and won the top 10 sales of Chinese mobile phone brands in February 2018!
In addition, sales of candy mobile phones in Taiwan have also shown explosive growth. According to GFK data, sales have significantly increased in just a few months, pressing harder for Huawei, which has been plowing for several years, at the same time. At the same time, 2018 released by Sino-Dandison Dixon. In March, the mobile phone retail index showed that: 糖果 糖果 糖果 糖果 糖果 糖果 糖果 糖果 糖果 9, 9, 9, 9, 9, 9, 9, 9, 9, 9, 一 一 一 一 一 一 一 一.
This is the start of the cross-border pioneering trend of candy technology.
Known as the 'Supreme' technology trend in the mobile phone industry, Candy Mobile insisted on its own. From the selection of spokesperson Huang Zizhao to the binding of Huang Ziqi's annual biggest IP, “Huang Zizheng's 2018IS GOØD Tour Concert”, the candy mobile phone announced. Adhere to their own attitude. At the same time, Candy Mobile helps spokespersons grow together. Hears Hunan, Anhui, and other Davids to occupy the high grounds of Wanda Plaza and Airports in the country, even as far away as Taiwan, Taiwan, and Candy Mobile also swept Taipei. Transport station, which shows the overall strength of candy phones.
Low-profile industry giants accumulate
The candy mobile phone is rooted in Tianzhu Mobile Group. It is a comprehensive company integrating manufacturing, product research and development, technological innovation, brand marketing and global sales. It has a total area of 264,000 square meters and a total construction area of 116,000 square meters. The company has six R & D centers in Shenzhen, Shanghai, Nanjing, Hefei, Taiwan, Marseille, France.
Tianhe Mobile has two independent brands, WIKO and Candy Mobile. WIKO, which focuses on the European market, ranks fourth in the European market, second in France, and second only to Samsung. The candy phone is the main Chinese market and has spent money in Shenzhen Nanshan District. 300 million land purchases, 1 billion candy buildings with an area of more than 60,000 square meters. At the same time, the huge potential for the development of candy phones has attracted the Hong Kong Wing Group to invest 400 million yuan to establish a close strategic cooperation.
Tide power full open! Candy CEO incarnation behind the scenes 'City brand leader'
The candy mobile phone has given the product a trendy brand identity with differentiated features, and it has shaken the consumer market with precise and young methods. The promoter behind this is the CEO of Candy Mobile, Chen Jin. He used to be Senior Vice President of Meitu Mobile and Lenovo Mobile Marketing. Responsible person, Achieved the annual sales volume and gross profit of Mito mobile phone doubled year-on-year, Lenovo mobile phone rushed to the domestic brand first.
Familiar with the domestic mobile phone market, Chen Jin, who is versed in the integrated marketing of products, knows that brand promotion is not an input cost, but an increasing value in business investment. Therefore, under the leadership of his leadership, Candy Mobile insists on creating an early and full-fledged force to create the Supreme of the mobile phone industry. '. 'Of course, technology tideware is not just about value, design or cross-border, but more importantly the 'tide' mentality, a forever young heart. You don't care about how old you are, you can always pursue 'surge.' ', insist on doing yourself, insist on doing what you like'. Candy Mobile CEO Chen Jin said.
In May, Candy Mobile carried Jacky Wong into the waxwork industry and became the first technology tidal wave to be collected by Madame Tussauds. It is a custom-made two SUGAR X Z.TAO Candy S11 for Z. TAO - Z.TAO Gems and IS GOØD. The commemorative edition of the mobile phone will be exhibited in the Fashion Zone of Madame Tussauds Hong Kong with the world's first Waxy wax figure.
Technology-based 5G product development
As early as 2016, Candy Cellphone has already begun to deploy its 5G and millimeter wave technologies, and released the world’s first 5G MiFi at the 2018 MWC Mobile World Congress. This creative design has won the internationally renowned three major design awards' “Red Dot Awards” to lead the design direction and trend. In the future, Candy Mobile will continue to implement its brand differentiation strategy and strive to create trendy products that will bring consumers more design, better experience, and better performance products.
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