Analysts say that iPhone X is dead | The reason is that the price is too expensive

Recently, chip maker TSMC expects revenue in the second quarter to fall by nearly US$1 billion, which is a further example of reports that Apple’s main push model iPhone X is underselling. As Apple’s main chip supplier, TSMC failed to get orders from Apple. It naturally leads to a direct reduction in income.

In this context, some analysts believe that Apple's iPhone X is dead. According to CNBC reported recently, Mirbaud Securities analyst Neil Campling said that Apple will cut off the iPhone X this year, directly replacing it with a new generation of models. In other words, After the new machine is released, Apple will no longer sell iPhone X.

"With the decline in iPhone X orders, TSMC's accumulated inventory reached a new high. The reason is that iPhone X is dead and there is no demand to absorb TSMC's inventory. ' Campling wrote in the report.

Campling thinks that iPhone X was bought badly because its price is too expensive and it is difficult to impress the majority of consumers. Another well-known Apple analyst, Guo Mingyao, also expects that iPhone X will probably end its life cycle by the middle of this year.

2016 GoodChinaBrand | ICP: 12011751 | China Exports