With the summit as an opportunity, the People's Network Fujian Channel specially planned a series of large-scale interviews for 'Interpreting Digital Fujian', inviting relevant departments, business guests, and chatting on 'Digital Fujian', and looking ahead to Digital China. This interview was held by Fuzhou Ruixin Microelectronics Co., Ltd. CEO Limin, he will share with us the development process of domestic chips. Stay tuned.
Ruimin, CEO of Fuzhou Ruixin Microelectronics Co., Ltd.
Moderator: Hello everyone, This is the People's Network Fujian Studio 'Interpretation of Fujian' large-scale series of interviews, I am the host Zheng Hao. The construction of digital China, is to implement the general secretary of the Internship Jinping important ideas on the strategy of building a strong country on the Internet. Speaking Digital China and Wisdom Technology, first of all we think of are all kinds of electronic devices, such as smart phones, tablet computers, smart home appliances, VR devices, robots, face recognition devices, etc. The continuous development of these devices use one by one The physical image shows us the changes in Digital China. The core technology of these devices is on this tiny chip. Today we invited a domestic top-ten company in this field to become the top 50 in the world. Welcome, Limin, CEO of Fuzhou Rockchip Microelectronics Co., Ltd. Welcome!
Limin: The host is good, everyone!
Moderator: Lai Zong, Like what kind of equipment is the chip I usually hold in my hand?
Limin: This chip is mainly used in cloud terminals, industrial control products, is a relatively strong arm CPU.
Moderator: Ruixinwei started in 2001. At that time, there was a special popular product, the repeater. The mainboard chip of the repeater was produced by Rockchip. Tell us about some of the stories from the initial stage.
Limin: Our company began with the development of voice recording and playback chips. We first worked with BBK Education Electronics. We made a constant-speed, variable-tuned chip together. It was the first in the world. At that time, the more well-known brands in the video industry were Is using our company's chip, market share reached 80%.
Moderator: Rockchip is a leader in the chip industry. Its products are widely used in various vertical market segments of 'cloud, big, material, and intellectual'. A small chip can be used to activate water.
Li Min: From the 1980s to the present, the changes in the entire world's information industry are catastrophic every three years. In fact, the main force behind the changes lies in the chip industry. Into the Internet era, but also because of the chip industry. The progress made the connection and computing speed faster and faster, so the development of the entire information industry can actually be summarized as a history of chip development.
Moderator: Ruixin Wei started in Fuzhou in 2001. What was the market environment at that time?
Li Min: We only had a dozen employees when we started. At that time, we wanted to focus on one product first. So we were fortunate that we found our right market and suitable partners at that time. Our company and Backgammon Group After cooperating for 17 years, they started from the repeater and later their other brands such as OPPO and Vivo are also our partners.
Moderator: What changes have taken place in Rockchip's customers over the past decade?
Limin: We used to be mainly educational electronics brands. Our current customers are well-known international and domestic brands besides Apple are our customers. For example, Samsung and LG in Korea, sony in Japan, Google and Hewlett-Packard in the United States, etc. And so on. In China more, like Huawei, ZTE and all kinds of home appliance brands are our customers. For example, products in the smart home, Cobos sweeping robots, Galanz's Internet refrigerator, various TV boxes, accompany Robots and so on, these are all using our core chips. There are chips in the new retail devices that are very popular now, and some of them are made with our company's chips.
Moderator: For software, hardware, and companies in the Internet industry, the soft environment is very important. When Rockchip was in 2001, what kind of consideration was it to choose to start a business in Fuzhou?
Li Min: On the one hand, I am a Fuzhou citizen and have feelings for Fuzhou. On the other hand, this place in Fuzhou has a special regional advantage in the coastal area. He is away from Taiwan, Hong Kong, and Shanghai are all about one hour flight time. It is the center of the more developed areas of Shanghai, Taiwan, and Hong Kong. In the third aspect, all levels of government in Fujian gave us a lot of support and love during our development. When we entered this industry, At the time, there was a State Council '18 Document' that was to develop software and integrated circuits. At the same time, the number Fujian began to build, so we also developed along with the digital Fujian.
Moderator: What is the most needed for a software company to grow and grow?
Li Min: The first one is focus. We focus on integrated circuits and focus on the areas where we are good at. The second is talent. The industry needs a lot of talent. There must be a group of people who can do it. One is to be efficient. Because this industry has Moore's Law, performance is doubled every 18 months, the price is divided by two, the speed is very fast, so it is high efficiency. In addition, we must be market-oriented, focus on, talent And efficiency uses the right place to find the breakthrough point for the market. Fortunately in the past few years we have followed the development of the entire 'Digital Fujian', from the repeater to the MP4 to the tablet, and encountered a very good opportunity for development. From the external environment, From the original "Digital Fujian" to the present "Digital China", it also provided us with a huge demand for IC industry and a huge space for growth.
Moderator: From "Digital Fujian" to "Digital China", what are the biggest opportunities and challenges Ruixin Micro will face?
Limin: Opportunity is the Internet of Things, artificial intelligence, new retail, and all kinds of monitoring and control industries that are now highly regarded are all areas where we are very good at. We will develop rapidly in the development of 'Digital China'. The biggest challenge is We also have to compete in the international arena on the same platform. The chip industry is globally competitive. Therefore, to compete with leading technology companies in the world, we must be stronger, stronger, and faster.
Moderator: Today's thank you very much for being a guest at our People's Network Fujian Studio. Let us know the development history of domestic chips. Thank you!
Limin: Thank you, the host. Thank you!
Moderator: This interview is here, thank you for your attention, and will!