Recently, domestic mobile phone manufacturers focused on overseas markets disclosed to the micro-web reporter that our new machine was carded when it passed the Google GMS certification, and it was also rejected when the old model was updated and certified. If this is just an example, it can be exaggerated. But if it is a universal event, it will have a huge impact.
As a result, the author once again asked the leading mobile phone makers in overseas markets to seek confirmation, leading the CEO Zhuang Xiaofeng, saying that this is no longer a case, and that the leader song phone has encountered such a problem when passing Google certification. , Continuing, focusing on foreign mobile phone brands and ODM / OEM manufacturers will not be listed on the market for new products, these mobile phone manufacturers will also be prone to bankruptcy.
Google set up the card, small and medium-sized companies are difficult to GMS mobile phone authentication
With the slowing down of replacement in the domestic mobile phone market, mobile phone markets such as overseas Southeast Asia, Russia, Africa, and Eastern Europe still have great opportunities for growth. Domestic mobile phone manufacturers have gone overseas, which is also a major development of domestic mobile phone manufacturers in 2018. Directions. Among them, some are based on Huawei (including glory), Xiaomi et al. represent mobile phone makers of mainstream brands, and the other are domestic ODM/OEM small and medium-sized mobile phone manufacturers that have long been outsourcing orders.
According to foreign mobile phone manufacturers focused on foreign orders, this time we took the lead and was repeatedly affected by Google’s GMS certification. This has a lot of impact. There are several small foreign manufacturers in Shenzhen that are about to close down.
So what is GMS certification, why go through the GMS certification? GMS full name GoogleMobileService, Google mobile service, is Google's driving force to develop and promote Android, GMS provides a range of services including Search, YouTube, Playstore, a Google account can be in each Universal on the platform, so GMS has a huge amount of users in the world, and it has become the soul of the Android system.
Although the Android system is open source, the GMS suite is still firmly in the hands of Google. For domestic small and medium-sized mobile phone manufacturers, to enter the overseas market must go through Google's GMS certification. If you do not do GMS certification, you can not use GOOGLE or Android's Icons to advertise, can not legally use Google mobile services, overseas buyers will basically require that the phone has built-in GMS.
Therefore, if you want to sell Android phones in overseas markets, you must have GMS built-in. To build GMS, you must follow Google's standards and go through the GMS certification process. After passing this certification, you can rest assured that you can start selling. Why do GMS certification.
More importantly, according to mobile phone manufacturers, now the single mobile phones have not passed the GMS certification, Google set the Android system will automatically pop-up warning - mobile phones have system vulnerabilities. Without Google GMS certification will also be unable to be listed on overseas markets.
The seemingly small GSM certification is not another accurate blow to the domestic mobile phone manufacturers. But for Google, why would we set up a card for domestic mobile phone manufacturers GMS? We do not make too much speculation here, after all, except for the Android system. , Domestic mobile phone manufacturers do not have more good operating systems to choose from.
The difficulty of certification will increase, and small foreign manufacturers will be directly affected
Due to the domestic mobile phone brands focusing on overseas markets, there are numerous ODM/OEM manufacturers, and through Google GMS certification, a certification process is also required. The specific certification items include CTS, GTS, VTS (Android O), CTS-Verifier, Default Setting check five. On the other hand, the accumulative certification cycle is long and costs a lot. So MediaTek, Ziguang Zengru and other Chinese mobile phone chip manufacturers have launched the GMS Express program.
MediaTek GMS Express not only assists mobile phone manufacturers to bring products to market at a lower cost, but also matches various Android software and devices to provide consistent user requirements. It can also accelerate China's mobile phone manufacturers to quickly pass GMS certification and significantly reduce the cost of manufacturers. Time spent on certification. It is reported that mobile phone manufacturers use MediaTek's GMS Express certification to shorten the entire verification process from 3 months to 4 weeks.
Ziguang Zengrui also recently launched GMS Express, an in-depth cooperation with Google, to provide mobile device manufacturers with pre-tested, pre-certified and fully compatible Android software including Google Mobile Services and Google Compatibility Test Suite. Monthly security updates, etc., can also reduce the time required for compatibility verification with Google and shorten the time to market.
According to the above-mentioned overseas mobile handset manufacturers, MediaTek is deferring the provision of GMS certification services to domestic small mobile phone manufacturers under the strict GMS certification provided by Google, and it is difficult for domestic small mobile phone manufacturers to pass GMS certification. Further increase.
This means that now, Google is not to pass the GMS certification channel to domestic mobile phone manufacturers, and it will be more difficult to pass the GMS test. Small mobile phone manufacturers will be directly affected.
A mobile phone brand manufacturer said in an interview that Google is also assessing the impact of this incident. However, China’s mobile phone manufacturers are Google’s major customers. Google will not be better once major customers are affected. Google first passed The GMS test is strictly tested, and the focus is on foreign handset makers. Currently, the major mobile phone manufacturers will not be directly affected.
However, as a whole, the impact of this incident is not small. The author was informed that the original leader song 2018 mobile phone sales is expected to be 10 million, and now GMS certification is blocked, sales are difficult and expected. And whether the mobile phone is the latest Android Go version or any version, as long as it is based on Andrews original ecosystem, is now required to pass the Google GMS certification, including one plus, transliteration and other brands hit overseas markets is no exception. If there is no GMS certification, overseas listing The mobile phone system will pop up continuously and it will not work properly.
In addition, after the United States banned domestic companies from selling components to ZTE, it was rumored that ZTE’s mobile phones may lose Android cards or use Google’s Android operating system. However, as of today, Google has not made a decision on whether ZTE phones can use Android. , I believe Google did not dare to play this card.