Sina Technology News on the evening of April 21st, market research firm Saino recently released the first quarter of 2018 China's smart phone market report. The report shows that from a sales point of view, OPPO, vivo, Apple, Huawei and glory in the top five From the sales point of view, the top five are Apple, OPPO, Huawei, Vivo and Glory.
A few days ago, the “March Mobile Market Operation Report of March 2018” released by the China Institute of Information and Communication Technology under the Ministry of Industry and Information Technology showed that the cumulative shipments of the domestic smart phone market from January to March of 2018 were 81.87 million units, down by 27.0% year-on-year. Domestic mobile phone shipments totaled 75.864 million units, down 27.8% year-on-year. China's smartphone market in the first quarter of 2018 continued to decline in 2017 as a whole.
Saino's report can give a glimpse of the specific performance of various manufacturers in the first quarter of the market down.
The report shows that in the first quarter of this year's sales, OPPO was 18.52 million units, Vivo was 17.34 million units, Apple was 16.8 million units, and Huawei and Glory were 14.42 million units and 14 million units respectively.
In terms of sub-channels, in terms of online sales, the top five categories were Glory, Xiaomi, Apple, Huawei, and Meizu. In the first quarter, Glory Online sold 6.29 million units, which surpassed all smart phone brands such as Apple and Xiaomi, ranking China’s smart Mobile phone market first; online sales of 8.954 billion yuan, second only to Apple ranked second in the industry, ranked first in the domestic smart phone brands.
This also means that Glory further settled this position in the first quarter of 2018, following its sales volume for the whole year of 2017, which surpassed Xiaomi to become the first in the Internet mobile phone market.
In terms of offline sales, the top five categories were OPPO, Vivo, Apple, Huawei, and Glory. However, the offline market of smart phones in China in the first quarter of 2018 was in a serious contraction. From the perspective of each case in this report, OPPO and Vivo sales in the first quarter decreased by 16.8% YoY and 13.8% YoY, respectively; Jinli, Meizu, Samsung, and LeTV also experienced different year-on-year declines; but Apple, Huawei, Glory and Xiaomi achieved year-on-year growth. .
Under the condition that the online channel is also saturated as a whole, each individual is taking measures to deal with it.
For example, OPPO and vivo have already adjusted and optimized the offline store's position to upgrade the brand image; At the same time, they tried to open offline flagship stores in first-tier cities such as Shanghai and Beijing, hoping to expand their influence in offline markets in first-tier cities.
Huawei, Glory and Xiaomi speed up the establishment of offline stores. Huawei launched the Qianxian plan. Xiaomi expanded Xiaomi's home. Glory took the asset-light model and followed the cooperation with partners.