And that Zhang Jia, who was disrespectful to his superiors, was also dismissed by Meizu and investigated for legal responsibility.
The dissatisfied Zhang Jia first publicized two Meizu 15 series conferences and marketing expenses for the public, saying that 'the money was wasted, the effect was limited, and fat they (Yang Li) pocket damage the company'.
The next is on April 21, the eve of the Meizu 15 series conference. Zhang Jia published a long article on Weibo, WeChat public number, reviewing his career in Meizu:
Zhang Jia stated in the article that he had tried to make a financial project within Meizu and proposed a plan for increasing the value of cultural assets. However, due to various internal reasons, several plans failed to take place. During this period, he and Yang Tuo The relationship became more and more stale, and he had plans to bring the team to work, but in the end it was because communication problems could not be realized.
Looking at the full text, the content is less about Yang Tuo. It is more about expressing Zhang Jia's achievements and feelings during the Meizu work period. Zhang Jiaxuan published this article on the eve of Meizu 15's release. It seems to be a bit against the meaning of Yang Lan.
The following is the full text of Zhang Jia published:
I'm Zhang Jia. I left from the Meizu. As a party, I made a record. It's a review of my joining and leaving.
On September 2nd, 2013, I watched the launch of the Meizu MX3 in the Bird's Nest. I chatted with Li Nan and his other subordinates in the nearby KFC for about 2 hours in the afternoon. When Nan always asked me When income expectations are expected, I know there is a basic play in this company.
When I interviewed, I expressed a fierce expression: A lot of marketing in the Chinese market is that Party A and Party B work together to do something that can't measure the effect and thus deceive the boss's money. I think this kind of marketing work is meaningless to me. The improvement of branding and market share has no effect. It will only make more people think about how to make money instead of doing things. I also clearly stated that it is best for the marketing department staff to “pay high salaries and promote honesty” while using the system to suppress corruption. behavior.
Part of this conclusion stemmed from my experience in 2011 with Tencent’s product director Venus (currently Neox CEO), who was responsible for the establishment of Zhimei.com. At that time, I was in charge of the marketing department. It was also a bit dazed to temporarily take over several girls. Basically, There is no budget, but I will be responsible for the user development and public relations dissemination of Zhimei.com. All are free resources, such as access to Tencent Q+, 360 Web site navigation, Taobao Pictorial and other import traffic, regular financial and scientific media. For interviews with companies, press releases and announcements inside and outside the company are written by themselves. They also run social media accounts. Basically, I don’t dare to spend money. Even so, when the project is finally difficult to do, the marketing department also Still the first adjustment.
This degree caused me to fear and even fear in this matter of spending money. Of course you can understand that I am used to it.
After I joined Meizu, I created a content marketing platform that belonged to Meizu: Pengo Technology, internal code bg, engaged in mobile phone evaluation, new product release communication planning, crisis public relations response, creative video marketing, etc. You may understand this as A Meizu internal technology media, in addition to wages and some materials, does not have to spend any money.
At the later stage, I also realized that I can't just do some content business. I have to learn to spend money on pushing out my own creative content. Even so, in Meizu’s work, I’m still cautious about spending money. A 30-50 person's team's marketing expenses have been used for several years and have been controlled within 3% of the company's total marketing expenses.
This may not be fully recognized. An internal feedback has sharply stung me. The effect is to say, 'Zhang Jia, your department did not spend much money, but it does not seem to do much.'
I'm a bit helpless, because from marketing's expectations, it's just that I should spend a lot of money to expose. The OPPO model also proves that this approach is effective, but you can say that the genes of the team founder determine the team, so most of the bg team Everyone likes to do things that are small and broad. In all kinds of external cooperation, they always want to show their ability through controlling expenses. Now it is also a bit sick.
But I still want to explain that in the past few years, my team and I have done some things on the premise of only taking salary and using very little marketing expenses.
The following is a summary: In the past five years, Meizu has contributed to content marketing, smart hardware ecosystem development, resource replacement and cooperation, and participated in the launch and launch of nearly 20 mobile phones and peripheral products, enabling the Meizu intelligent hardware platform. From the beginning of construction, it successfully created two new content marketing media, namely, “Tang Ge Technology” for the mobile phone industry and “Old Drivers” for the automotive industry. The latter has been bought out of Meizu by retired employees. And operate independently.
Many members of the team did better than me in the subdivision area. Here I have posted a description from my resume. These work results all have their credit.
Yang Hao joined the company in late May 2017. His joining made me realize that the company's general direction is about to change. Later, I learned that Yang intends to start branding from a cultural perspective. 6 - July , After finishing the new product release of PRO 7, in August last year, I and the team members took him to Beijing to visit Mr. Liang Wendao, hoping to create some Meizu brand cooperation opportunities in this group.
Inspired by this exchange, I believe that if more partners like Mr. Liang Wendao can be found, after a period of shaping, it should be helpful to the work of Meizu and Yang Hao. After coming back and communicating with the team, we made a The Meizu Cultural Asset Enhancement Plan is intended to start with the cultural and creative fields that are of interest to each team member, and to seek resources for cross-border cooperation from the three dimensions of art, culture, and technology to enhance the Meizu brand image.
The Meizu Cultural Asset Enhancement Plan is here: https://pan.baidu.com/s/1B3j68I4PIXY_e6hxGUeKQA
Next, after communicating with Yang Hao and HR, I changed the name of the team to Meizu Wenchuang. The business scope is to focus on creating, introducing cultural and artistic content and products, and conducting cultural exploration and resources for high-end brands of Meizu. Reserves, and relying on the extensive traffic of Meizu mobile phones and the influence of fans accumulated by Meizu in social platforms, in-depth operations.
In November of last year, I took my annual leave to follow some friends in the financial technology industry to visit South America. The exchange collided with a financial business plan that may be suitable for Meizu, simply to import traffic and users to those Internet finance apps to earn income.
The plan was completed under the guidance of friends in the Internet finance industry. It is basically clear that, on the premise of complying with the policy, a mobile terminal traffic import company will inevitably make profits as long as it promotes the implementation of this business.
Meizu financial business development new ideas, program here: https://pan.baidu.com/s/1RjpAOyS9Ekq5sN0mxSJDpQ
I hope to open up a position in the company to implement this business, and report it to many Meizu executives. But this communication was not successful. The reasons for the lack of success are various, and it is a pan too. Or reflect on yourself.
On the other hand, as mentioned above, Meizu’s Cultural Asset Enhancement Plan is also difficult to produce in the short term within the business model of Meizu Marketing. At the same time, some things that happened at the time led to a more entrenched relationship between Yang and his team. With the intention to transfer the team, I upgraded the plan and hoped to use it under the Flyme platform. With the help of the system's traffic resources, I was confident that I could do this without increasing my budget. , It is no money.
The Flyme Cultural Assets Enhancement Program is here: https://pan.baidu.com/s/1WWFTHuUfyrdQVdL0VETHdw
But this did not succeed. There were many rounds of communication. No, I am very grateful to those who helped me to communicate with this matter. I did not blame me for who I am, but I decided that this plan is worth doing for mobile phone manufacturers because , The mobile phone system as a user high-frequency contact entry, the quality and style of the content presented will affect the user's perception of the brand for a long time.
At the beginning of 2018, I saw Ren Zhengfei's speech at the consumer BG business report and the key symposium. This was also mentioned.
After the approval of the company's EMT meeting, we agreed to try out video services. We do not do consumer cloud services solely for profitability. The ultimate goal is to help mobile phones improve the user experience and promote mobile phone sales. Therefore, we must have our own content selection. Values, identify differential efforts, choose good content. We mainly promote high quality content, because these are valuable, children can only learn how to become real talents from the true philosophy, history. We do not do poisoning Social things should be selected for loading, not for click-through rates.
Xiaomi is also making adjustments in this area. I am very gratified that they all have such awareness and actions. The hundreds of millions of users of Chinese mobile phones will get a better mobile phone system experience.
Overall, I was very anxious in the second half of last year. The core was that I wanted to bring team members together through my own efforts, not just me alone.
However, when I try hard to achieve my expectations with all my efforts, and the environment is rapidly deteriorating, before and after the Spring Festival, I have begun to calmly accept the situation that everyone should leave.
After the holiday, I began to improve my resume, and I also urged my team members to do my resume, give them resume suggestions, and provide career development suggestions for job hunting in the city. In short, I hope everyone can live better, 'Mai Zhang' added again. body.
If things were not too sudden on the April 17th day, most members of the team and me may leave Meizu quietly after the Meizu 15 conference.
I said that I was wrong with the team. Failure to take them out was a failure for me as a team leader. But I believe that all efforts in the second half of last year, they could feel it. I really tried my best.
I am writing this now, but I want to make it clear that I have worked hard for Meizu for 4 years and 5 months. Many employees of the team have paid for their feelings other than work if the company no longer needs a team like ours. And business, we can leave, but what we need is just a recognition and respect for our past work.
From December 5, 2013 to April 17, 2018, this is my time working at Meizu.
Goodbye, Meizu. Goodbye, peng technology. bg is a mark, it is also a kind of memory. Goodbye, those who have been concerned about, like and criticize our friends.
The road ahead is longer and we will all grow.