Well-known domestic research company Sino announced the first quarter of 2018 China's overall mobile phone market sales report. The report shows that OPPO sales, Apple is the most profitable.
Specifically, in the first quarter, OPPO sales reached 18.52 million units, Vivo ranked second with 17.34 million units, and Apple's sales volume was not low at 16.8 million. No. 3, Sanofi separated the Huawei brand from the glory brand. The sales volume of the two companies reached 14.42 million units and 14 million units respectively. If the sales volume of the two brands is added up to 28.42 million units, 12.37 million millet units will be sold.
In terms of sales, the top five are Apple, OPPO, Huawei, Vivo and Glory. Interesting one-plus phone sales are small, but sales are good.
Sinor pointed out a trend that the 2018 Chinese mobile phone line has been severely declining. The 3rd and 4th wire markets once had a 'shopping tide', and the OPPO and vivo under the deep-growing line have been downlined in Q1 sales compared to the same period in 2017. 16.8% and 13.8%.
In early April, the China Information and Communications Research Institute under the Ministry of Industry and Information Technology released the “Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018.” The report pointed out that in the first quarter China's smartphone shipments totaled 81.87 million, down 27% year-on-year.
According to the report of Sanorno, the major brand mobile phone makers did not have a significant decline, which also means that there may be more decline share behind the second and third-tier brands.
Analysts predict that China has entered the post-smartphone era. The pattern of the strong and strong will become more obvious. In the next two years, there will also be a number of small and medium-sized brands that have been eliminated.