In order to better protect its 'ecology', NVIDIA introduced the GeForce Partner Program (GPP).
GPP requires that N-card co-branded retailers and OEMs can only use specific gaming graphics cards for NVIDIA GPUs. For example, ASUS ROG (the player country) cannot sell N-cards and A-cards at the same time..
If a company joins the GPP, it must create a separate graphics card brand for AMD-based GPUs. For example, Asustek recently launched the main operating brand of the Radeon RX product, the AREZ graphics card.
ASUS launches AREZ brand specifically for AMD Radeon graphics
Not long ago, AMD’s Global Vice President and General Manager Radeon Gaming Scott Herkelman wrote an article on Radeon's official website – “Radeon RX Graphics: A Gamer's Choice (Radeon RX Graphics: Player's Choice)”, although one of 'NVIDIA' did not mention it, but between lines, Obviously dissatisfied with NV GPP and counterattack.
He stated that AMD's values of 'free choice' and 'open innovation' provide AIB vendors with the best, high-performance, high-quality gaming products and technologies, delivering high-performance graphics cards to as many players as possible, without any opposition. Competition conditions.
A few days ago, Scott Herkelman further explained this issue on his personal Twitter. He wrote: 'On behalf of individuals, I would like to thank those retail partners who participated in the AMD London sales meeting this week. I am very happy to meet with you and thank you for your support. Many of you told me that our competitors are trying to limit through funding and supply. Or prevent you from selling Radeon products on the market, and this is not the intention of you and the consumer. I want you to know that we have heard your voice, and I also welcome other people with similar experiences to contact me. . '
Scott Herkelman's remarks confirm that NVIDIA is using conditions such as funding and GPU allocation to bundle third-party vendors with GPP. Suppliers who refuse to accept GPP terms may suffer a cold encounter when they most need to ship (such as during the back-to-school season and the Christmas Shopping Festival).
Obviously, AMD has become more and more dissatisfied with NVIDIA GPP, but for NVIDIA, it may remain silent on GPP, at least in public.
