On April 17, local time, Sao Paulo, Brazil, the grand opening of the global conference of TCL & Neymar. At the press conference, TCL awarded Neymar a stamp bearing the status and responsibilities of 'Global Brand Ambassador'. At the same time, based on this year's TCL refrigerator washing machine full upgrade brand strategy for the 'no pollution +' and smart health 'air cooling +' new pollution-free drum washing machine and one inverter air-cooled refrigerator in the conference scene heavy debut. Neymar and the guests attended the meeting and experienced the smart health experience brought by TCL's new innovative products on the spot; During the conference, TCL× Neymar's theme advertising was strongly exposed in the 13-city business district worldwide. From Brazil’s press conference to the world Around the world, TCL officially started in the global sports marketing campaign of the World Cup year.
Just like Neymar's skilled dribbling technology, precise ball control, ball positioning ability, and imaginative passing skills, it is similar to the ultimate product power pursued by TCL refrigerators. Neymar said at the press conference. : Over the years, I have been tempered on the football field and have always demanded that I dare to break through and continue to struggle. This spirit of the TCL refrigerator washing machine dare to dare to dare to insist, we have the same philosophy and pursuit; In recent years, TCL refrigerator washing machine Through continuous product and technology innovation, through the product's practical scenarios, the ultimate product experience interacts with the target user groups, and comprehensively enhances the product's core competitiveness for users' healthy lives, and enhances global influence.
TCL contaminated washing machine 100% free of pollution
TCL global brand ambassador Neymar experienced TCL's new full-touch non-fouling type drum washing machine on the spot, and praised TCL's efforts in the innovation of washing machine's pollution-free technology; TCL washing machine eradicated the secondary pollution of the washing machine for three years. Break through traditional technical barriers and change the internal structure of the washing machine. In 2016, it pioneered a brand new category of anti-fouling washing machines. It led technological innovation to meet the needs of the era of health. It thoroughly isolated the dirt in the washing machine, bacterial and heavy metal pollution, and let users bid farewell to the secondary pollution of laundry; 2017 In March of this year, the first uncontaminated barrel-in-barrel washing machine became the founder of the solution for the free filthy system solution, the developer of the standard for the non-polluting washing machine, and the first certificate winner of the China Light Industry Federation. Dare to dare to dare to adhere to the corporate spirit of practicing the big country brand March 2018 The overall upgrade brand strategy is 'free from pollution +' Launched a new TCL contaminated drum washing machine Achieve 100% health and cleanliness of laundry, allowing users to regenerate every time their clothing is washed.
In daily life washing, there is more than one type of substance that needs to be free of contaminants. It is necessary to completely eliminate fouling bacteria, and 'omni-directional decontamination' will completely eliminate fixed contaminants (wire scraps, hair, metals, oxides, etc.) and pathogens. (Bacterial microorganisms), achieve 100% health care. 'The whole process is free from contamination' provides the user with a convenient washing process, no separate program operation in the washing process, omnipresent pollution-free effect, easy to completely eliminate dirt, let Users feel at ease with confidence. Each time they are brand new laundry experience. For 'all life free from pollution', they are always in good health care. TCL washing machines will always be used from time of purchase to use within the product life cycle, regardless of the length of time. No pollution, no pollution during use, truly, no pollution every moment, to achieve health care every moment.
In the green field, speed is one of the important standards for measuring outstanding players. The speed of Neymar is obvious to everybody, and the technical innovation of TCL's non-fouling washing machines is like Neymar; this is because TCL's contaminated washing machines adopt the first cryogenic method. Quick-drying condensing washing and drying machine, double-layer high-efficiency metal condenser, achieving 40 minutes of quick washing and drying - 2 shirts 40 minutes fast washing and drying, ie quick-drying, 2 shirts 26 minutes fast drying; The drying temperature achieves a low temperature of 50 degrees to dry and protect the clothes. Even during the drying process of the clothes, even wool, down, silk and other materials can achieve delicate drying and care.
On the other hand, TCL pollution-free washing machine uses motor, blower BLDC dual frequency conversion technology, can support long-term efficient washing machine operation, the service life of up to 20 years; TCL pollution-free washing machine has 45 decibels quiet, clean life more at ease.
TCL refrigerator or Cheng Nei Maer preferred to provide comprehensive health preservation
As a global football superstar TCL global brand ambassador Neymar attaches great importance to the daily diet health; For the natural fresh and nutrient health management, TCL integrated inverter air-cooled refrigerator gives the best technical solutions. TCL refrigerator years of deep cultivation by its first One-piece variable frequency air cooling technology, In 18 years, we have fully upgraded the healthy storage of ingredients, from anti-bacterial door handles, anti-bacterial door seals to internal AAT health intelligence systems, to create a smart and healthy air-cooled home for the user to store three meals a day; Realize 2 minutes quick cooling 1°C, lock ingredients fresh, use permanent AAT negative oxygen ion fresh-keeping technology, provide dust removal, deodorization, sterilization, fresh care as one of the 360-degree maintenance, achieve 7 days lock water for fruits and vegetables The rate is over 90%, with wet and dry zones, 3°C mother-to-infant zone, -1°C fish meat thermostat lock fresh zone, red wine tea health products special food storage zone, to achieve the upgrade of food ingredients from 'innocuous storage' to 'storage conservation'.
TCL refrigerator not only stops fresh, but also proposes food ingredients health management program. It is like an international football superstar has speed to all-round top strength; In order to completely solve refrigerator health problems, in the refrigerator, TCL refrigerator adopts AAT intelligent degerming system. The combination of AAT+ Smart Wind can actively remove 91.17% of E. coli in refrigerators. External use of anti-mildew level 1 antibacterial door seals. The antibacterial rate of Escherichia coli and Staphylococcus aureus can reach 99%; In addition, the external handle The antibacterial class 1 silver ion antibacterial handle is used to achieve sterilization and does not harm the normal cells. The multiple antibacterial protection not only focuses on the ingredients in the refrigerator, but also focuses on the two processes of storing and taking it from the refrigerator. Space, full chain care for the user's healthy life.
The TCL teamed with Neymar, not only for Chinese users, but also for global users to have a deep understanding of the innovative product strength of TCL's refrigerator washing machines, and realized the value of TCL's ice-washing products for healthy life, allowing more users to know and Cognitive TCL refrigerator washing machine, strong hand in hand to accelerate the globalization of the layout, speed for users healthy living home.
