In recent years, the rise of unmanned shops, the integration of e-commerce and entities, and the popularity of mobile payments have made people realize that new retail or new consumption is bound to become the next outlet of the retail industry. Recently, the Blueberry Club, CTR Market Research Center. A new white paper on the rise of the 2018 new consumer trend published by iResearch (herein referred to as the 'white paper') provides a comprehensive reading of new consumption. The White Paper pointed out that using artificial intelligence technology to achieve retail unmanned, intelligent and credit Is an important means to new retail, new retail or from 'unsold' into 'unbuy' mode. In the next five years, unmanned retail stores will usher in a development bonus period, is expected to reach a growth rate in 2020 281.3%, by 2022 the market turnover will exceed 1.8 trillion yuan.
New Retail will redefine consumption scenarios
From the physical store, to online shopping, and then to shopping while eating, the consumer shopping experience behind the upgrade is the retail industry innovation and change. The ultimate goal of new retail is through the reconstruction of people, goods, and field, driven by big data, The final completion of commercial upgrades, consumer upgrades and quality of life upgrades. It opened up the line, offline, giving traditional offline retail a new life.
The White Paper stated that after experiencing a period of rapid growth of nearly 40 years, China’s economic development has entered the stage of rising new consumption. In the next five years, the consumption of middle-class and wealthy households will account for 55% of private consumption in urban areas, and contribute 81% of the Consumption increase.
'In the future, the middle class will have the world.' The founder of the Blueberry Society, Chen Tejun, said that the three major driving forces of new consumption are 'income-driven, rising middle class', 'concept-driven, individual rise' and 'technology-driven, rising scene' The white paper points out that with the post-1980s, the post-90s have grown into the main force of the market's consumption. They are no longer satisfied with the function of pursuing goods for the purpose of basic life, but also hope to feel the atmosphere that meets their expectations throughout the shopping process. Scene, they are more willing to pay for scenes of characters, stories, and space. This is the problem that new retail must face.
'Unbuy' mode or break shopping pain points
In the face of the rise of new consumer groups, how can we create a consumption scenario that allows consumers to 'buy'? For a long time, 'no time' has become a pain point for today's consumers to shop. Many consumers are even willing to spend time buying and selling themselves. Boring, repetitive, free, and devoted to one's own hobby. Perhaps, this is also the eruption background of smart scenes from 'unsold' to 'unpurchased' (meaning do-it-yourself shopping), or Ultimately break shopping pain points.
From the beginning of vending machines, unmanned shelves, unmanned convenience stores began to appear at consumer sites, and self-service shopping became a trend. On the other hand, with the development of technology, the mode of automatic shopping started to sprout. In the future, the system of smart refrigerators It will automatically detect the amount of food in the refrigerator. When it is found that the stock of food does not meet the standard, the system of the refrigerator will automatically place orders and deliver goods to the door.
According to the white paper, 'intelligence', 'intelligence', 'unmanned' and 'individualization' are the four major new retail outlets in the future. The combination of online and offline integration has spawned new formats, and fresh categories become 'experimental fields'. In the next three years, China will The retail of fresh products (including online and offline products) will enter a period of rapid growth. With regard to the current status of fresh retail development in China, with the development trend of the integration of online and offline products, the new food and fresh species as the representative of the 'shop + catering + distribution ' The new format will usher in a period of rapid development.
The white paper also summarizes the main characteristics of the current unmanned retail industry in China, including: Reducing labor costs as the main entry point for unmanned retail sales. While valuing consumer experience and expanding retail scenarios, it also implements big data through multiple technologies. Collect, analyze and apply, and finally realize the full dataization of the consumption process and the intelligent upgrading of the entire industry chain.
According to data from AiMei Consulting, the transaction volume of unintended retail stores in 2017 is expected to reach RMB 38.94 billion. The undistributed retail store will usher in a development bonus period in the next five years, and the growth rate in 2020 is expected to reach 281.3%. By 2022, market transactions will be reached. The amount will exceed 1.8 trillion yuan.
Personalized consumption will drive the niche brand market
And personalized demand will prompt more niche brands to enter the market, and individual needs will promote the transformation of the traditional industry. The White Paper believes that now, the well-known big brands are no longer enough to guarantee the products to be sold. Instead, they can seize the new retail. The opportunities brought by this, more niche brands can quickly mature in the debut of the shopping malls and subdivision areas. For example, in the short period of 4 years, Qimi Technology, which produces non-screen TVs, has annual sales exceeding RMB 1 billion. This year, it has obtained 600 million yuan in round D financing. The emergence of unmanned hotels brought the accommodation industry into the shared 3.0 era. Take Jiang Xiaobai as an example, using the Internet to subvert the entire traditional liquor industry, on the packaging of products, from 1.0 personalized bottleneck bottle to 2.0 expression bottle, sales exceeded 1 billion yuan in just 5 years.