With the further acceleration of the pace of consumer upgrading, the demand for high-quality consumer goods in China’s consumers is increasing day by day, and the prices of consumer upgrade products have gone up. Home appliances as an important area of consumer upgrading has ushered in major development opportunities. China’s home appliance industry is actively deepening supply. Structural reforms on the side, implementation of the 'Three Goods' strategy, seizing market opportunities, accelerating quality and efficiency, and gradually growing into an important force leading the innovation and development of the global home appliance industry
The recent appearance of the China Household Electrical Appliances and Consumer Electronics Expo (AWE2018), which has concluded in Shanghai, has witnessed a record high number of exhibitors and audiences, making the home appliance industry the focus of the market once again. The data shows that sales of household appliances above designated size increased by 9.3% in the previous year in 2017 , The growth rate increased by 0.6% from the previous year.
'With the upgrading of consumption, the consumption structure will transition to a higher level. Consumers have higher requirements on the grades, functions, and quality of home appliances. The huge potential for consumption contained in these products will create opportunities for upgrading the home appliance industry. ' China Jiang Feng, chairman of the Household Electrical Appliances Association, said: 'At present, China’s home appliance companies have become an important force in leading the global home appliance industry in innovation and development. We are confident and capable of becoming the leader in global home appliances.'
'Kitchen economy' rises suddenly
At the exhibition, the 30,000-square-meter kitchen appliances exhibition area was popular, and many novel kitchen electric products brought surprises to consumers. They would not cook, and they would not be afraid! The nine-dish cooking machine introduced by Jiuyang was 108 Da. Cooking skills, one-button cooking, 30 minutes four dishes and one soup to handle. Do not love to wash dishes, Do not worry! Side too research and development sink dishwasher, set dishes, sink, fruit and vegetable purification, water purification function in one. Want to learn baking , Don't worry! Midea's developed smart oven not only can identify ingredients automatically match the cooking curve, but also has a built-in shooting function...
According to Wang Qiang, CTO of the owner's electrical appliance, the research and development of kitchen electric products not only satisfy the functional needs of users, but also satisfy the users' pursuit of culinary tastes and meanings. According to the new strategy, the owner's appliances should create 'convenient, healthy and fun' for Chinese families. Kitchen life.
With the rise of the 'kitchen economy', the demand for diversified kitchen appliances has risen. According to estimates from Yikang, from 2012 to 2017, the compound growth rate of the kitchen power market reached 14%. In 2017, the kitchen power market was nearly 100 billion yuan. The year-on-year increase was 15.6%, which was much higher than the overall growth rate of the appliance market. Following TV, refrigerators, washing machines, and air conditioners, kitchen power is becoming another pillar industry in the home appliance industry.
Smart family accelerates landing
The 2018 “Government Work Report” emphasized the development of smart industries and the development of smart life. At this exhibition, many manufacturers competed to introduce the results of deep integration of hardware products and technologies such as Internet of things, big data, and artificial intelligence. Product self-learning, initiative Services, the increasing human-computer interaction capability, show a beautiful picture of future life.
The robot's dream team formed by Midea has the world's first mass production sensitive robot 'LBR iiwa' and seat robot 'Wheel Maxx'. Eight humanoid machines appear in the Haier exhibition area to explain the product information to the audience and pass it. Link Haier U+ system to demonstrate various home appliances operation status and mode.
The home appliance giants have appeared on the market with various robots, and they have signaled that smart homes can accelerate landing. In view of the fragmentation of smart home appliances, Haier’s exclusive full-scenario customization wisdom package has been launched. Through interlinking, active service, wisdom, and one-stop service, Layout of smart living room, smart kitchen, smart bathroom, smart bedroom, 4 physical spaces, implementation of air, water, toiletries, security, voice, health, information 7 large housing solutions, allowing users to freely customize the wisdom according to their own lifestyle Life scene.
Technological innovation is endless
In the arena of convergence of global home appliance brands, Chinese brands have shown a lot of interest, drawing attention from all parties. 'The home appliance industry in China is in a period of transformation and upgrading.' Zhang Chong, president of the China Light Industry Federation, pointed out that on the world stage, With the rapid development of a new round of technological revolution, China’s home appliances must be prepared in times of crisis, innovate and change, and build brands. Faced with the test, a large number of key enterprises have in-depth implementation of innovation-driven development strategies to accelerate the transformation of China’s manufacturing to China, and China’s speed to China’s quality. Change, China's products have transformed into Chinese brands, leading home appliances industry to upgrade quality and efficiency.
In 2017, Haier China achieved double-digit growth, far exceeding the industry level, and the average price increased by 18% year-on-year. 'Li Huagang, Vice President of Haier Group, said that Haier’s brand share in the global white market for the ninth time with a share of 10.5% one.
The leading position of the Haier brand is a true reflection of the innovation and development of the home appliance industry. In terms of technological innovation, Haier adheres to the concept that the world is my R&D department, integrates top-notch R&D centers with global high-quality innovation resources, focuses on disruptive innovation, and its invention patents account for 61.2% compared to 61.2% of overseas patents. In terms of management innovation, Haier has created a 'one-man-one-in-one' model, redefining the relationship between employees and companies, users and businesses, users and products, eliminating employees and users. Between the distance, enterprises continue to create user needs and discover user value.
Taking the innovation of Midea Group as an example, the new “Human Machines and New Generations” strategy it seeks is driven by Big Data and AI, giving products, machines, processes, and systems the ability to perceive, recognize, understand, and make decisions. The practice of manufacturing and living has taken a new height. 'The United States supplies more than 300 million home appliance products to users worldwide every year. It is a platform for global production. Based on a standard, it realizes full value chain operation with digital transformation. The US group CIO Zhang Xiaoyu stated that only through the R&D end, production equipment end, supply chain end, business end, logistics end and customer end can we truly achieve 'zero' inventory production, 100% logistics tracking management and 'single' From the C2M customization, Midea's Industrial Internet already has such a foundation.