The U.S. Department of Commerce has announced that for the next seven years, U.S. companies will be prohibited from selling any electronic technology or telecommunications components to Chinese telecommunications equipment manufacturer ZTE. The People's Daily commented sharply: This incident made us realize once again that the core technology of the Internet is Our biggest “Gate of Life”, where core technology is subject to human beings is our biggest hidden danger. However, we cannot be pessimistic about the technological gap of domestic companies due to Trump’s recent series of 'unthinkable’ economic incentives. .
Looking back at recent years, Chinese companies have been buying Japanese home appliance giants for a long time. In 2011, Lenovo Group acquired the Japanese NEC notebook business; Haier Company acquired Sanyo White Electric; in 2016, Midea acquired Toshiba’s white electricity; last year Hisense has acquired Toshiba TV. There are numerous examples. The Chinese government actively encourages companies to go global and invest overseas to invest in mergers and acquisitions. In these years, in the Japanese market, Chinese companies have achieved fruitful results.
A timetable for the acquisition of major Japanese brands by Chinese companies (photo taken from Love Live Network)
At present, Chinese companies have successfully implemented the grand strategy of going out, but home appliance industry experts said: 'Light is not enough to go out, we have to go up!' China's home appliances to dominate the global market is the right way.
In January-February 2018, domestic appliance giant Haier’s export volume increased by 22% year-on-year, ranking NO.1 in the industry. Among them, high-end refrigerators grew by more than 50% in Europe, achieving the highest share, reaching 47% in France and 49.6 in Spain. %, accounted for nearly half of the country. In Japan, home appliance powerhouse, Haier also achieved counter-attack, Internet of Things commercial washing machines continue to maintain market first place.
These glorious performances give us the most profound impression: Chinese companies have finally emerged. We have bought old old rivals, Japanese home appliance giants! However, Japanese people who have always been known for their 'smart' Are you 'stupid'? They are really willing to 'reluctantly cut love'? Then is the Chinese company grabbed the baby or has it picked up 'a pile of rubbish'?
Japanese manufacturing companies have a paranoid pursuit of technology, which is out of respect for the 'artisan spirit.' In order to increase the product's performance by 1%, it does not hesitate to invest 30% of the cost, which led to the Japanese manufacturing lost its international competitiveness in price. Excessive technology leads to a reduction in the cost-effectiveness of the product. The market price is often several times, or even several times, higher than that of similar products of other companies.
Although the old rival Japan can not beat the Chinese home appliance companies in terms of marketing methods and advertising investment, we have to admit that people do indeed hold the world’s top core technology and we must learn modestly. At present, many domestic companies’ re-marketing, light The product's brand strategy did achieve a good market response in a short period of time. However, when consumers react, the product image may collapse.
You can't always use someone else's yesterday to dress up your own tomorrow. Only by mastering core technologies in your own hands can you truly grasp the initiative in competition and development. I hope that the Chinese home appliance companies that earn money will be able to concentrate on technological research. In order to allow consumers to experience the same products with product promotion effects and to defeat their old rival Japan, they must also take the responsibility of revitalizing China's home appliance industry to dominate the 'Chinese dream' of the global market.