At 2:30 pm on April 17th, Brazil time, at such an ordinary time, a world-famous event took place at the other end of the world: TCL & Neymar launched a global conference in Brazil. At the press conference, TCL gave Neymar a stamp bearing the status and responsibilities of a 'global brand ambassador'. Neymar returned a custom-made signature jersey to TCL. TCL once again emerged on the global stage, presenting numerous new products to global users.
TCL Air Conditioning & Nemal Advertising in the Airport
TCL Air Conditioner's highly-regarded smart flagship products have made a high profile appearance, and TCL global brand ambassador Neymar has experienced TCL air conditioning in the field, and also greatly appreciates its global leading intelligent technology, high-end, and stylish design. Group's globalization strategy, strong attack on overseas markets.
But looking at the global air-conditioning market, the exports of Chinese air-conditioning companies are under worries under the Trump Tariff. In the early morning of March 23, the United States fired the first shot of the trade war with China. President of the United States Trump signed a memorandum, announcing that Take measures to impose tariffs on Chinese products, limit Chinese investment, and apply relevant issues to the WTO dispute settlement mechanism. The United States has a significant trade deficit with China in terms of power tools and electrical products. China imposes higher taxes on such products imported from the United States. Tariffs, and the relatively high imports of these products used by consumers, will be impacted. How to deal with the crisis in overseas markets, from TCL in hand Neymar was able to glimpse the globalization of its strategic layout is being carried out in an orderly manner, and air conditioning as the TCL Group Important business units are also entering a steady growth channel in overseas markets.
The future of overseas markets is to increase prices
Li Shubin, head of TCL Appliances Group, once emphasized: 'Overseas overseas markets have consistently accounted for about 50% of TCL's air-conditioning business. ' According to the TCL Group's third quarterly report, TCL's air conditioner exports increased by 109.4% year-over-year in the first three quarters of 2017, ranking third in the industry. According to TCL's air conditioning, TCL's air conditioner exports grew by 15% year-on-year in the first quarter of 2018. TCL's air-conditioning products have been exported to 188 countries and regions around the world. Among them, the market accounts for more sales and higher sales volumes. Stronger countries have 49, covering Argentina, Saudi Arabia, Australia, Indonesia, South Korea, Russia, North America and other countries.
Neymar returns a custom signature jersey to TCL
Sino-U.S. trade frictions are at the forefront of the crisis, and TCL’s air-conditioning indicates that it has not been affected for the time being, because the export number involved is the air-conditioner spare parts, while the TCL air-conditioner export is based on the whole machine, but it is also concerned about the situation and responds positively. Raising the unit price and increasing sales volume are the priorities for future overseas markets. From the perspective of the new smart flagship 'Tui' series on-hook released on the occasion of the TCL Air Conditioning Spring Canton Fair's smart air-conditioning debut and the signing of Neymar, TCL's air-conditioning is on the global market. The center of gravity is shifting towards high-end products.
Global product and brand output
Since TCL began to gradually sort out the strategic system, strategic framework, and operation direction in 2017, and after three stages of early exploration, cross-border mergers and acquisitions, and steady growth, TCL’s global strategy will be upgraded to the stage of “Globalization Brand Export”, in the world stage. The company competes with top international brands on the same stage. 'Through global product output and brand output, TCL will interact and communicate more effectively with target user groups, enhancing overall global influence.
TCL air-conditioning products as a brand to the world, connecting users of various countries, through continuous product upgrades in recent years, to break the export market barriers. In March of this year, TCL air conditioner officially announced a new smart strategy: true return to consumer air-conditioning The core needs of the smart consumer experience for the substantial increase in the same time, as far as possible to reduce the cost of purchase, reduce the economic burden on consumers. TCL air conditioning new smart strategy, a comprehensive upgrade around energy saving, health and comfort and usage habits, TCL Air-conditioning can help users achieve electricity tariff management, with 72 different air supply modes, equipped with a voice interaction system, voice command recognition accuracy rate of up to 95%, favored by the market. As a TCL intelligent technology products, 'T Rui' series hang up It also debuted at the signing conference. Not only that, but also in industrial design, T Rui also has an industry-leading ultra-high value, the overall appearance of the entire streamlined, petal style rose gold, integrated closing guide leaves plus micro-hole left and right swing The innovative structure, with champagne gold crystal panel, elegant atmosphere.
In the spring of 2018, the TCL Air Conditioner exhibited smart air conditioning products
World Cup TCL Air Conditioning Show
Based on products, TCL Global Marketing is also upgrading again and again. This signing of Neymar, in addition to positioning the World Cup as a big stage, is also another upgrade of TCL’s global marketing strategy. Professional team sponsorship is the core of the sports marketing map, because the Neymar influence blessing became more complete and more global perspective. At the same time, TCL Neymar theme advertising was strongly exposed in the 13 city business districts worldwide, released from Brazil. TCL will officially start the global sports marketing campaign of the World Cup year.
The talented Neymar, with its exquisite skill, wide vision and accurate passing, is exactly the same with the high reliability, cost-effective, high-value, high-intelligence main product concept pursued by TCL Air Conditioner. In the year, TCL air-conditioning insisted on product innovation, and successively launched best-selling products such as F series cabinet hanging, impression Rome series cabinet machine, 66 series, etc., and successfully promoted the annual sales of TCL air conditioner to exceed 10 million sets. On April 28, TCL air conditioning will start. A global iron powder rave campaign that mobilizes users to participate in enthusiasm in lively, lively products, fans, and other interesting and fun forms.
