When the famous economist, 89-year-old Gao Shangquan, did not give a lecture, he made the 2018 Second China Manufacturing Innovation and Development Forum and the follow-up to the Shigao 4.19 Super Brand Day Launching Conference with the theme of “Making China Made Great Again”. In spite of being separated from the shackles of the script, the speech has become more brilliant, Gao Shangquan's 'four forces (dynamics, vitality, innovation, competitiveness) methodology', Shi Jun’s fusion development, Ai Feng’s system quality, etc. Nothing is not for the progress made in China. Upgrading expresses visionary insights and suggestions.
'Shiga 4.19 Super Brand Day' launch ceremony, opening the strongest IP in the home appliance industry
Compared to other manufacturing industries, Chinese companies may have a more prominent and stable voice in the global air-conditioning sector, not just because more than 90% of the world's home air conditioners are manufactured and exported by China. It is because domestic brands represented by Zhigao are firmly in control of the dominant competitive position of the domestic market while promoting with their own brands, and technological product innovation has continuously promoted the global competitiveness of China's air-conditioning industry. In fact, As China's manufacturing industry continues to move forward, Shigo Air Conditioning, the organizer of the forum, is also undergoing transformation.
Li Xinghao's Great Five-point Suggestion to Make China Made Again
No matter what kind of occasion, Li Xinghao, chairman and president of the Zhigao Board of Directors, made rapid progress in almost every speech. In almost every speech, he used the highest sound energy to scream out his ideas and opinions. On the 19th, more than 200 participants from economists, scholars, distributors, and media from across the country listened again to his passionate speech.
When China's manufacturing rises to the height of its national strategy, it is not merely the mission of oligarchic companies in various industries to advance its progress. It is also the responsibility of mainstream companies such as Zhigao to take responsibility. Therefore, the scale of manufacturing in China and the scale of the enterprise There is no reciprocal relationship between body mass, brand value, etc. Instead, it requires the industry to contribute its own strength. In this regard, Chigo Air Conditioning has made a good example, while Li Xinghao’s view has been given to the entire air-conditioning industry. Practice of Chinese manufacturing provides a method to follow.
Li Xinghao, Chairman and President of Zhigao Board of Directors, puts forward five suggestions for making China Made Great again.
He pointed out that if China wants to make China once again great, it must rely on all the way, relying on smart manufacturing as its path, leveraging financial forces, aiming at quality upgrading, and exporting as a model. In fact, manufacturing in China has become a national endeavor. Before the direction, Li Xinghao said many times in various speeches that Chigo’s dream is to make people all over the world live a better life.
This very ambitious vision led Zhigao Air Conditioning to make continuous progress in product quality, business platform construction, brand promotion, technology research and development, and vertical industry chain integration capabilities. The author learned from this forum that Chigo Air-conditioning was implemented in 2017. Revenue was 10.737 billion yuan, an increase of 15.4% year-on-year. Among them, the market share of Chigo was about 10% in the 'Belt and Road' countries; cumulative sales in the EU market ranked third; exports to the US doubled for three years, 2017 It is to achieve a year-on-year increase of 140%.
Chigo Air Conditioning has already stood at a brand new starting point. The fiery performance of the past year is only one aspect of the new starting point. The rapid development of manufacturing in China is providing Chigo with a superior environment. Made in China 2025, Industrial 4.0, All the way ... and so on. Deepening the implementation of the strategy, so that Chigo high-altitude air-conditioning has been determined to global development has a huge prancing space. This is the Chigo air-conditioning is undergoing a positive change.
Want to create the strongest brand IP in home appliance industry
Many people may not even know that Chigo has further broadened its brand's high-end approach to the international stage: landing in New York's Times Square on three occasions, and replenishing international superstar Jackie Chan on a second-degree basis. It has fully started the 'real kung fu' of Chinese manufacturing. In addition to the sponsorship of the US NASCAR Auto Racing Tournament, Spain's 'King's Cup' sailing competition, and Coca-Cola, the US Federal Express and other world-class brands staged the 'sports' on the same stage, Chigo's 'high-end', 'intelligent' and 'globalization' complement each other. , Continuously upgrading high-end brand image in the world.
Faced with the surging tide of various forms of 'brand day' activities in the domestic market, Chigo Air-conditioning plans another way to create the strongest IP brand in the home appliance industry. The Great Hall of the People on the afternoon of April 19 became 'Shigo 4.19 Super'. Brand Day's first home run in the country, Chigo Air-Conditioning also became the first company in the global home appliance industry to launch the brand day at the Great Hall of the People. The '419 Super Brand Day' will also be an important step for Chigo Air-Conditioning to hit the market this year. Measures.
Jackie Chan expressed hope that the world can have Chigo products
In an interview with the media, Li Xinghao said: 'For the entire appliance industry, Chigo 4.19 Super Brand Day, it is not a brand that is rooted in Jingdong '618', Tmall 'Shuang 11' and other pure e-commerce platforms. Japan’s joint promotion is really a high-end brand-consumption market where individual manufacturing companies are the absolute protagonist. Unlike the e-commerce platform, which focuses on online detonation, the Chigo 4.19 Super Brand Day focuses on all resources from online e-commerce. Chain stores, omni-channel detonation by traditional channels, triggered a chain reaction in the air-conditioning industry business community and the industry.
In other words, Chigo '419' is not only a purely retail IP promotion, but it is truly a manufacturing company that creates air quality quality consumer nodes through products, brands, technologies, and marketing. With the '419 Super Brand Day' The continuous evolution in the subsequent development process will also promote the continuous transformation of Chigo in the domestic market.
The real changes under the global upgrade
Chigo's '419 Super Brand Day' will open up barriers between online and offline channels and channel sales, realize multi-platform linkage, and achieve three-dimensional marketing, aiming to open the first truly super-brand day in the history of home appliance manufacturing companies. The launch also reflects a transformation of Chigo's marketing thinking.
The launch of the '419 Super Brand Day' indicates that Chigo Air has already established a certain ability to penetrate the channels of the domestic market in the early stages. The author also learned that Chigo will have more active development initiatives on the platform.
If we say that the global market layout and intelligent product orientation are the external industry performance of Chigo Air-Conditioning, then the renewal of Jackie Chan's endorsement indicates Chigo Air-Condition's strong determination to lead the high-end industry. According to the product lineup of the domestic market and the order performance of the international market, Chigo Air Conditioning, with more operating efficiency and operating quality, is beginning to take shape.
Therefore, in view of the air-conditioning market in 2018, ZhiGao proposed to achieve the goal of 20% growth again year-on-year. Li Xinghao said that the current trend of the overall development of Chigo is always good, high-end, intelligent, and global strategy. The global partner model The constant release of strong growth momentum.
In 2017, Chigo hit a new high in sales, high innovation in sales, high innovation on the wall, and a high slam performance with high payback. These achievements and current Chigo air conditioning are in product, brand, management, business model, marketing, and so on. The type-upgrading measures will motivate the real transformation of Chigo.
