The SIUF International Underwear Supermodel Competition hits hard, and Konka unlocks a new fashion for crossover marketing

The fifth season of the SIUF International Underwear Supermodel Competition is approaching, and the birth of the Supermodel Championship each year is a major highlight before the game. The SIUF International Underwear Supermodel Competition started in 2014. This year's Finals is the fashion capital of China. —Shenzhen has a grand opening. The Supermodel Contest is the most important series of activities in China's Underwear Culture Week each year. This year's supermodel competition stage meets the image of 'The Crown of Angels', opening a new look with a crown shape, brilliant light and shadow interlace, To create a dreamlike beauty environment, supermodel players will be transformed into butterflies in this beautiful landscape!

It is worth mentioning that Konka Group as the official sponsor of the Platinum Sponsorship Contest. TV - Konka A2 Art TV and Konka A1C TV unveiled this season's SIUF International Underwear Supermodel Contest. As a new TV launched by Konka this year, Konka A2 gives The surprises brought by everyone, with a beautiful appearance, are in line with the development trend of the consumer upgrading industry, becoming a new generation of fine art TV. Konka A2 and LGD first created the art tempered glass TV, ultra-thin 3.2mm integrated package molding, High integration, high stability, leading a big step in the appearance of industrial design, but also let the TV product form into the family scene, bringing more and more beautiful enjoyment.

It can be said that Konka A2 Art TV and Konka A1C TV brought super clear picture quality and brilliant colors to the SIUF International Underwear Supermodel Contest. This is a highlight of Konka’s ultimate pursuit of aesthetics. Another exhibit, the A1 Series A1C TV, not only has a perfectly curved surface, but also incorporates many excellent features. Both the operation and the viewing can bring more comfortable experiences to the user.

In recent years, Konka Group has been striving to implement the concept of “using innovative thinking, accelerating pace, and running on a younger path”. The pace of accelerating brand rejuvenation has never stopped, and it has conducted cross-border cooperation with various fields in succession. Signed La Liga to become the top sponsor of the Jiangsu Suning Tesco team, sponsored the Mi Qi G guest online movie annual festival, held six Chinese language list and so on.

The help of the SIUF International Underwear Supermodel Contest can be said to be the first step in the cooperation with the fashion circle. It can be seen that the cross-border cooperation of the Konka Group to achieve diversified youth is a gradual process, and the choice of cooperation activities is also Keep improving. Following the cross-border cooperation in sports and music, Konka will also gradually expand in the fashion circle and the art field. We will actively develop more diversified cross-border cooperation in the way that young people like to see and promote the brand's younger transformation.

As a well-known and well-known household appliance company, Konka has a large user base. This is partly due to the rich content resources of Konka Group. Now that Konka has not stood still, it is still actively breaking the rigid model of smart TV Internet operations. The new strategy of seeking hardware + content through sponsorship of the SIUF International Underwear Supermodel Contest can be said to be a new attempt to expand content resources. Based on the content of the main business, it boldly opens up a brand of younger and more diversified cross-border marketing. mode.

Konka’s cooperation with the SIUF International Underwear Supermodel Contest is a strong practice for Konka’s substantive breakthrough in branding. It is also the beginning of diversified cooperation with the fashion industry following Konka’s entertainment, sports and music marketing. The future is Konka’s young brand. We will wait and see what surprises will be brought to you in the cooperation between chemical and cross-border strategy.

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