Celebrity endorsements have always been eye-catching artifacts for brand promotion. In recent years it has also become the “Wanjin oil type” marketing practice that is favored by the home appliance industry. Galanz, which is focused on manufacturing for 40 years, is an alternative: There has been no selection of celebrity endorsements.
2018 is the 8th year of the C-BPI (China Brand Power Index, C-BPI) research results. Galanz has been ranked first in the microwave power industry brand strength index for 8 consecutive years. It is a rare 'gold' in the home appliance industry. Brand'.
Insiders pointed out that behind the absolute leading brand power, the accurate grasp and emotional communication of the new needs of the users for a better life could not be separated from this leading brand power. From 1993, the first microwave oven was sold in Shanghai and Galanz microwave ovens served in the Chinese market. At least 200 million users, 200 million real users, is the 'first brand' Galanz best spokesperson in China.
Zhang Yanbin, an authoritative critic of the home appliances industry, pointed out that a brand allows users to endorse and requires greater confidence and strength than spending heavily on celebrity endorsements. In the age when users are king, the essence is the competition of brand affinity. Focus on 'the quality of life of national appliances' Galanz emphasizes that boutiques should serve most consumers and provide consumers with more and better products.
Stars are more 'daiyan', but users are really 'endorsement'. In terms of online buzzwords, Galanz's quality appliances, comes with topics and traffic: micro-steaming machine will be professional microwave oven, electric steamer, electric The oven is three-in-one and uses the 28L golden ratio to satisfy people's desire to eat and enjoy delicious foods. They use smart technology to solve the problem of 'what to eat' and 'what to eat' in different seasons of the modern family. Difficult to do. The ICE WORLD Internet Ecological Refrigerator, which integrates the smart home management hub and entertainment social functions, is both a hot and cold robot steward and a window for users to connect with the world. A smart dishwasher that can do well Solve the contradiction between the mother-in-law and husband-in-law caused by the problem of “who washed after a meal” and the contradiction between husband and wife. It is also the health that cannot be achieved by traditional handwashing.
In the era of consumer upgrade, the transition from functional demand to companionship needs is taking place in home appliances. The appeal of Galanz appliances lies in making home appliances an extension and expression of personal emotions. The goods are given emotional attributes, become new family members, and the value of companionship exceeds the value of functions. Pay more attention. The temperature and happiness experienced by users through home appliances will create a steady stream of good reputation for the brand. A good quality home appliance is an invincible word of mouth.
In order to further narrow the distance between the brand and the user, Galanz founded the first fan community in China's home appliance industry on March 28, 2015. All fans who love Galanz have a common name—tomatoes. ID card - 'tomato' cartoon image has been awarded the national trademark registration certificate. In the global tomato common family 'tomato Family' community, there is welfare delivery, there is an activity area, there is food school, there is persimmon powder private room channel ... all over the world Tomatoes are able to communicate with Galanz through the Internet in real time and at zero distances. Numerous users have become intimate family members from an independent stranger through 'Tomato Family'.
In response to China's 200 million tomatoes quality consumer demand, Galanz and Suning, Gome and other 'National Household Appliance Quality Life' strategic partners specially launched the 'Meet you, steel' theme tomato quality festival, Q6 micro steaming machine, R60 steaming Furnace, P50/P90 pure steam oven and other star products lead, bring a full range of high-end stainless steel appliances to fans and users across the country to promote quality of life.
YORK New Media Coolest Technology News
Scan code win award
comment
* Netizens are not allowed to speak in the standing position, this site is not recommended in the comments section of any online store, dealer, Beware of being deceived!
