Giant considerations
Tencent Says There Is No 'Pickup'
According to LeTV Announcement, New LeTV's new Investors include Lin Zhi Li Chuang (Tencent Department Company), JD Bonance, Suning Sports, TCL Group, Haoyi Investment, Sega Holdings, Hongyi Hongxin (Lenovo) and supply Shang Jinrui displayed 8 companies. Among them, Linzhi Lichuang, Jingdong Boneng, Suning Sports, TCL Group, and Qianyi Investment's capital increase price were all 300 million yuan, and the corresponding shareholding ratio was approximately 2.56%.
From the perspective of investment quotas, various giants entered the market. What are their respective considerations?
According to the new music wise homemakers, in addition to solving funding problems, it will also carry out various cooperation and exploration with investment partners, such as cooperation with Tencent in the field of video; cooperation with Jingdong to develop online retail and O2O; and content and retail development with Suning Cooperation; with Sunac, Sega launched smart community, cultural and entertainment cooperation; cooperated with TCL to launch after-sales service; cooperated with Jin Ruixian for the development of intelligent hardware.
JD.com responded to the reporter's consultation and expressed its optimism for the new LeTV Wisdom 'platform + terminal + content + application' and a huge user base ecosystem, saying that the cooperation will help achieve 'scenes link' and 'data penetration'.
The logic of cooperation between Xinlezhizhijia and upstream manufacturer TCL is obvious. TCL told the Beijing News reporter that the investment hopes to deepen the cooperation between the two sides in the product supply chain and large screen operations. All parties in the investment are optimistic about smart TVs. The explosive growth of the core home internet industry in the coming years.
Among the aforementioned partners, Tencent was the first to surface, one terminal and one content. LeTV announced at the end of the online announcement that 'Tencent's video and television copyright content will be presented on LeTV', and Tencent responded to the report again on the 19th. Said that the two sides are based on some cooperation in online copyright, there is no such thing as the so-called 'disc'.
LeTV
Sunac Holdings shares slightly lower than LeTV
Affected by the news, LeTV reached a daily limit of 19.91 billion yuan on the trading day. According to the data of the Exchange, Huatai Securities bought 40.51 million yuan of LeTV on Tianyiqiao Road, Xuhui District, Shanghai. The new Le Zhi management team on the 19th. Followed by the release of internal letters, saying 'finally ushered in the first act of the reversal drama', and at the end of the fate of the recount when it is necessary to redouble the counterattack.
Xinle Sensei is regarded as one of the keys to Sun Hongbin's livelihood. This is an important subsidiary of LeTV.
Advertising In January 2017, Sun Hongbin invested RMB 15 billion in LeTV, LeTV New (later renamed Xin Le Zhi Zhijia) and LeTV Films, among which RMB 7.95 billion made a 33.5% stake in LeTV, becoming No. 1 The second largest shareholder. Based on this calculation, LeTV’s new valuation was approximately 23.7 billion yuan. According to LeTV’s latest announcement, New LeTV’s Zhijia will increase its cash and debts by no more than RMB 3 billion at a valuation of RMB 9 billion. , Valuation dropped sharply.
LeTV announced that after the capital increase, the proportion of shares held by LeTV dropped from 40.31% to 33.46%, and the shareholding ratio of Tianjing Jiahuihuixin owned by Sunac fell from 33.5% to 28.23%. As of now, LeTV.com will register as a new Lezhi Sensei. 34.94% of the total capital (based on the 40.31% equity before the capital increase) is pledged to Tianjin Jia Rui Huixin and Sunac, after the capital increase, the proportion will be approximately 29%.
In an interview with the media last month, Sun Hongbin once said, 'New LeTV Entertainment and New Music are wise, we will all think of ways to do it well, because it is not a listed company. Relatively speaking, the introduction of funds will be more flexible.' He also mentioned that ' New music as the wise family is a bit more complex. LeTV has holdings. However, the company's shareholding in the company's capital increase is higher than that of LeTV. It appears on the table and involves major asset reorganization. It has been approved for at least six months.
After the capital increase, the ratio of Sunac's indirect (through LeTV) and direct shareholdings of New Music as Wisdom is 31.09%, which is slightly lower than that of LeTV. Does this mean that it is only a matter of time before Sunac becomes the largest shareholder?
As far as the current stock ownership situation is concerned, the introduction of new investors will naturally be beneficial to Sunac, which will help to invigorate the music game.