According to foreign media report The Drum, the market research institute TRA recently announced the report of India's most popular new brand in 2018. For the second consecutive year, Samsung has become the most trusted brand in India, followed by Japan’s Sony and South Korea’s LG.
India's local brand Tata ranks fourth, the fifth is the United States Apple, the United States Dell ranked sixth.
From seventh to tenth were Japan Honda, American Nike, American Hewlett-Packard, and Indian auto brand Maruti Suzuki.
As can be seen from the list, the four mobile phone brands that have gained a significant share in India, such as Xiaomi, Lenovo, OPPO and vivo, have not entered the top ten most trusted brands.
However, OPPO's ranking in the brand trust rating jumped from 29 in 2017 to 11. Hummer, BMW and other brand names also increased significantly.
Google ranked 20th in 2017 and jumped to 18 this year. It should be noted that before Google was subjected to a government antitrust investigation in India, it was accused of abusing its dominant position in the web search market and fined. However, this did not happen. It has affected Google’s brand image among most consumers in India, ranking in the top 20 this year.
According to the person in charge of the market research agency TRA, Samsung has been the most trusted brand in India for the second consecutive year, demonstrating Samsung’s emphasis on building consumer trust, while Sony and LG have also maintained a relatively stable and outstanding brand image.
In addition, in the previous "2017 India's most attractive brand" list, Samsung also won the championship, followed by LG and Sony.
It is not difficult to see that although Chinese mobile phone manufacturers have gained over half of market share in India, Chinese companies still need to invest time and marketing resources in brand building and obtaining consumer trust.
In the fourth quarter of last year, Chinese mobile phone maker Xiaomi surpassed Samsung Electronics for the first time, becoming the No. 1 in the Indian mobile phone market and gaining a share of nearly a quarter. Xiaomi established an online and offline retail network in India and has a certain amount of Fan groups, but surprisingly, Xiaomi did not enter the top ten most trusted brands.
The 11th OPPO, which was sponsored by a large number of Indian TV variety shows, sponsored by the Indian Sports National Team, and mass physical store marketing, initially established a well-known brand image. However, since the end of last year, the OPPO has started to adjust in India. Market strategy, gradually shrinking the retail network and marketing, more emphasis on product upgrades and profits.
OPPO and vivo reduced the retailer’s profitability, resulting in more than 10,000 mobile phone retail stores in India no longer selling two brands of mobile phones. Market agencies said that this resulted in almost half of OPPO and vivo mobile phone sales. Falling.