Recently, Taoli Bread launched a new product called “Dirty Bread”, which became the first company to brand this network red product in a large scale, which has attracted much attention in the industry.
Article reprinted from WeChat public number: Food vendor ID: tyjzksp
It is reported that this net red 'dirty bread' product introduced by Tao Li is produced in the same manner as most products using croissants. However, due to the higher quality of the ingredients, it reduces the feeling of over-sweetness. To ensure the product's taste and health Attributes, This product is in the form of a short-term warranty. The shelf life is 5 days in summer and the other is 7 days. The specification is 100g/piece.
The retail price of this product is ranging from 10-12 yuan, compared to the market's 15 yuan + product, the price is more humane. In addition, with Taoli strong brand advantage and humane price, this net red 'dirty bread ' New products also have a more competitive advantage in market operations.
At present, this product has been fully sold online and offline, Liaoning, Hebei, Guangdong and many other places have been paving the market, mainly to supermarkets, convenience stores and other channels.
In recent days, as a short-baking bakery industry, "Taozizi" Taoli bread has taken the lead in launching branded products, which can not help people once again cast more attention to the future development prospects of this "net red product".
For the many problems that the industry had previously worried about, Taoli also gave corresponding solutions.
Most people think that the price of net red 'dirty bags' is high, most people buy out of curiosity, and mostly for one-time consumption, so 'dirty bags' do not have a price advantage in a variety of baked products. In this issue, Tao Li stated that the company can already achieve the advantages of large-scale production and successfully reduce costs without reducing the quality of its products, thereby lowering prices and successfully controlling the price of its products at around RMB10. To cater to the mass market.
Most of the baked products are packed in inflatable bags so that they can be protected from damage to the maximum extent possible. However, the 'dirty bags' are subject to the appearance of the products and are almost all boxed, so they are likely to cause problems during long-distance transportation. The appearance of damaged outer layer of cocoa powder scattered everywhere, affecting the appearance. In response, Tao Li said that the company has currently established a production base in 16 central regions of the country, can take the nearest production, the nearest form of distribution, to minimize the length due to length Damage to the appearance of the product caused by transportation.
For “dirty bags”, the shelf life is short, which leads to the problem of limited product sales cycle. The company stated that our strong retail system solves this problem and eliminates worries. Currently, Taoli has established 190,000 in the national market. + Retail terminals, and establish new and good relationships with Yonghui, Wal-Mart, RT-Mart, etc., as well as well-known supermarket chains, such as Backgammon, Renrenle, Xinhuadu, etc. Through these retail terminals, product distribution can be quickly achieved. 3. Prompt goods can also be processed quickly through discounted sales.
According to the report of the China Industry Research Institute, in 2016, China's bread sales amounted to 2.23 million tons, and its sales amounted to 29.8 billion yuan. The compound annual growth rate of sales in 2011-2016 was 7%, and the compound annual growth rate of sales was 12%. However, China’s per capita bread consumption still does not reach one-tenth of those in developed countries such as Europe and the United States. This shows that there is still huge room for growth in China’s bread industry.
In the increasingly fiercely competitive baking industry, whoever can seize the opportunity to follow the consumer's preference will be able to master the dominant position. This time, Tao Li took the lead in launching the 'net red product' to land, I do not know what kind of wave in the industry. , We will wait and see!