April 18 news, Yesterday appeared ASUS official website of the AREZ brand graphics officially launched. In the future, AREZ will be the main operating brand of ASUS's Radeon RX products.
AREZ's inspiration is said to have come from Asus's use of Ares, the god of Ares in ancient Greek mythology.
AREZ will cover all RX 500 series graphics cards and even some half-height mini ITX products. The official time to market is May.
Actually, we have reported on many times before ASUS switched to AREZ. One of the important factors is that Asustek has joined NVIDIA's GPP (GeForce Partner Program). It is said that one of the mandatory terms is to require the existing game brand and the N card to correspond. For Asus, it is natural that the ROG (the player's country) is.
For this matter, AMD also published the signature article Radeon RX Graphics: A Gamer's Choice by the global vice president Scott Herkelman on the Radeon website. Emphasizing that AMD will use 'free choice' as its basic value concept and will have more AIBs (such as Asus, Gigabyte, MSI, etc.) to launch specialized game brands for A-cards.
In fact, people with discerning eyes know that this is a strong response to NVIDIA GPP.
AMD stated that HBM/HBM2, FreeSync, etc. all represent AMD's practice of innovative technologies, open standards, and will not reject any players or monopoly policies.
In addition, an interesting detail is that Scott Herkelman worked for NVIDIA for 5 years before joining AMD. The title is the general manager of GeForce.
