Haier Air-Conditioner's transformation of Air-Construction has become the first brand of air-conditioners in the Internet of Things era and won the attention of multimedia organizations at home and abroad. It was revealed in the “High-end Brands Watched by Overseas Media of China” published in the reference news on April 16th. Cars, China Railway Group and Haier ranked among the top three Chinese brands in overseas influence, including Haier Air-conditioner's exclusive upgrade of the concept of 'air-making', which triggered a global hot discussion on Chinese manufacturing, especially the high-end brand transformation of China's air conditioners.
It is reported that this "China's high-end brand list of foreign media attention" is the reference news network scans Reuters, The Wall Street Journal, AFP and other 15 overseas 'high gold content' media reported in March 2017 to March 2018 , Calculate the exposure and reputation of Chinese high-end brands in overseas media by reporting media ratings, number of reports, media attitudes, evaluation of high-end brands, etc., and select TOP10 for ranking. Among them, Haier ranks third and is the only one selected. The list of household appliances companies, smart family first eco-brand released a huge influence in the world.
Overseas multi-authority follow-up report 'The first air-conditioning brand of the Internet of Things' Haier
As reflected in the “Overview of Overseas Chinese Media in China's High-end Brand List”, Haier is the first Chinese household appliance company to go out in the image of overseas users and media, and it is also the one with the highest exposure in the “world's first home appliance brand cluster” overseas. Brands. China's independent home air-conditioning brand export market survey results show that although China's home appliance exports have increased year by year, but behind the large export volume is mostly completed in the form of processing (OEM). Through more than ten years in the global independent brand building, Haier Air conditioners accumulate a large amount of users, manufacturing resources, and other advantageous resources in the world. In particular, Haier air conditioners that have transformed into air in recent years have seen a global rise in their influence.
Judging from recent authoritative media information, on March 13, Italian time, Euromonitor, the world’s authoritative market research agency at the 2018 Milan MCE Exhibition, certified Haier Air Conditioning on the spot – according to 2017 sales figures in the retail market. Haier ranks first in the world in the number of interconnected air-conditioning (including smart air-conditioning) brands, with a market share of 30.5%. This is also Haier’s top ranking in the global sales of connected air conditioners (including smart air conditioners) for 2 consecutive years. .
On March 19, British time, the Financial Times published the article titled "Haier's Display at 2018MCE: The First Brand of Air Conditioning in the Era of Internet of Things" and published the news that Haier, a Chinese air conditioner company, once again climbed the top of the global connected air conditioner NO.1. , Compared with the air conditioning hardware of global air conditioners in the Internet of Things era, China's air conditioner company Haier upgraded its 'air manufacturing' concept exclusively, which triggered a hot discussion on Chinese manufacturing, especially the high-end brand transformation of China's air conditioners, and continued to reinforce Haier's Internet of Things. The era of global air conditioning leader.
At the 123rd China Import and Export Commodities Fair, which was opened on April 15, Haier led the business with 'Global Air Conditioning (including smart air conditioning) sales for the first time in 2 consecutive years' and 'China's own branded air conditioner export first'. Renewed display of the first brand of the Internet of Things in the era of the Internet of Things, including the new achievements of 'air-making' including smart air solutions. Self-cleaning air conditioners that will bathe from the bath, Self-cleaning air conditioners that can 'swallow light', F-series easy Installation of self-cleaning, complete air-conditioning and other intelligent air solutions, synergies with global resources to serve global users of healthy air.
Just as David Cleveland, Director of Research at Euromonitor International, commented on the global air-conditioning exhibition in Milan, Italy, 'As the earliest air-conditioning brand to open up overseas markets, Haier Air-conditioning has established a brand foundation and leading market position in the global market, with its industry-leading technology advantages. Focusing on the global user's differentiated product design and R&D, the global market has performed outstandingly.
Behind the industry leadership is the strategic transformation of 'cleanse yourself and clean people'.
Under the thinking of Internet of Things, air conditioning is only a carrier, and good air is the final product purchased by users. Although the traditional air-conditioning giants hold the leading position in the hardware field, users need to drive Haier air-conditioning with the beat of the Internet of Things. But it is enough to break the monopoly of traditional air-conditioning companies by creating air and become the first leader in the global air-conditioning industry in the Internet of Things era.
Today, from the disappearing air conditioners to the coming Haier Air, global users are witnessing the historic changes in the air-conditioning industry. In addition to providing users with clean and healthy air, today's Haier has passed self-testing, self-judgment, self-processing, etc. Three self-services, to realize the full set of smart air solutions to serve people actively. In the net net self-cleaning, kitchen air conditioners, new fans, purifiers, humidifiers and other sets of intelligent network based on the linkage, providing coverage living room, bedroom, kitchen, etc. True full scene, customized health air experience.
In the age of the Internet of Things, Haier’s “Clean Your Own and Clean Others” healthy air solution has become the first choice for many users around the world in this user demand trend. Haier Air Conditioning has established 17 manufacturing bases in the world and has gradually formed over the years. R&D, manufacturing, marketing, trinity, localization strategy. At the same time, relying on the '10+N' R&D and innovation system, Haier's global research and development force is based on the user's pain points. It truly realizes where R&D needs of users are located. It is a global user. Collaboratively customized differentiated smart air solutions.
In the global sales of 'air', it has won 10 first prizes in the world, covering the United States, China, Russia, Italy, Thailand, Pakistan, India and many other countries. In Europe, Haier is the No. 1 market share in Russia. , It is also the first Chinese air-conditioning brand in Italy and Spain. In Asia, Haier is in Thailand, India is the No. 1 Chinese local brand, and Pakistan has the largest market share for 11 consecutive years. Haier's smart air solutions also help. Haier air conditioning continued to consolidate the pace of development of the first brand of globally connected air conditioners.
Under the guidance of the “one-in-one” approach, Haier Air Conditioning has built a strong brand influence in the domestic and global markets by virtue of its global brand image, deep and innovative product solutions and a global market layout. Haier Air-Conditioning, which is transforming itself into “air-making”, will continue to provide lessons for more and more enterprises exploring globalization, and will promote the reputation of 'Chinese brand' to be launched in every corner of the world.