On April 19th, the 2018 Second China Manufacturing Innovation and Development Forum and the Zhi Gao 4.19 Super Brand Day Launching Conference were held in the Great Hall of the People in Beijing. Famous economist, Gao Shangquan, Chinese economics expert, and Shi Jun, deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference. The father of Chinese brand Ai Feng, Academician Jin Shu of the Chinese Academy of Social Sciences, Xu Jiabin, member of the National Strategic Committee for Manufacturing Power Construction, Wu Yinguo, president of the China Enterprise News Group, and Li Xinghao, chairman and president of the Zhigao Group, China The Oscar Lifelong Achievement Award winner Jackie Chan and other government leaders, economists, and corporate giants formed the strongest lineup for high-end dialogues. This is the forum for the 'Made in China' innovation and development ideas, and it is Chigo' Super Brand Day. The first home started in the country.
Innovation is the primary driving force for development. Home appliance manufacturing is the main battlefield on the cutting edge, craftsmen of big countries, and China’s pride. The global home appliance manufacturing industry has reached the moment in China, and Chinese brands have secured the top spot in terms of occupying more than 90% of the global air conditioning market. , The influence of the world market, competitiveness is nowhere near.
On the day of the forum, Li Xinghao, known as the 'fast knife' of China's home appliance industry, pointed out that the new era must have great achievements. Standing on the forefront of the 40th anniversary of China’s reform and opening up, as a part of China’s manufacturing industry, it is necessary to take the “One Belt and One Road”. Based on smart manufacturing as a path, financial power as a lever, quality upgrade as a goal, and model output as a sign, the Chinese high-end economy will become stronger and stronger and 'Made in China is once again great'.
High quality manufacturing main line, reshaping the new pattern of China's air-conditioning industry
Since the launch of the first forum in 419 last year, in a short period of one year, the China-made Innovation and Development Forum has become one of the most influential events in the domestic manufacturing entity economy. This is not only the home ground for the transformation and upgrading of manufacturing in China. It is also a vane of innovation and upgrading of China's home appliance industry and a transitional development. At the same time, it has opened the era window of China's manufacturing leading a new round of global competition.
For Chigo Air Conditioning, China's manufacturing industry has shifted from a high-growth phase to a high-quality development phase. However, Chinese manufacturing companies have broken through the transformation and upgrade, and the internationalized expansion of the 'higher lever' has to jump out of the old road of relying on cost and scale to achieve high-end brands. The premium, which is precisely the meaning of Chigo’s mission of creating the best air conditioner in the world, is also the key purpose of “intelligent, high-end, and global” strategy to achieve high-quality development.
Li Xinghao pointed out at the forum that 'Made in China 2025' has directed the air-conditioning industry to reverse the situation of being big but not strong. Every Chinese manufacturing company needs to truly understand the different markets, make good products that span time, span space, and have a good brand. However, all upgrades can not be made without manufacturing. This is the root of the real economy. It is also the cornerstone of future quality, personalized, high-end consumer upgrades, and intelligent, digital, and information-based manufacturing upgrades.
The “bigger and stronger” Chinese manufacturing industry is historically inevitable. Standing at the heart of the era, Chigo’s “Made in China” is also a historical necessity. From the industry’s first “smart cloud+ecology” system to 58 items of intelligence The cloud function created the 'smart air conditioner in the world' and it has now iterated to the 4th generation of the smart king. From the first artisan spirit 'cultural landmark' in Guangdong to the signing of the international superstar Jackie Chan, the manufacturing business card of Chigo air-conditioning is not a fantasy, but a 'high end'. "Relying on the three strategies of globalization, intelligence, and globalization", from the perspective of products, brands, services, and manufacturing, the entire industry has implemented the results of high-quality development, igniting a new round of industrial innovation in the home appliance industry, reshaping the flames of the pattern. , To demonstrate the confidence and fighting spirit that Chinese home appliance brands have never had, and ultimately achieve the goal of Chigo World-class companies.
“Let China Manufacturing be once again great”, Li Xinghao once again shouted the strongest voice of the new era on the same day, which also triggered the resonance of the Chinese home appliance industry: The Chinese brands that have already taken the top spot in the global air-conditioning industry are accelerating their transformation and upgrading. In a golden decade, the new round of competition for Chinese brands will have to bend overtaking and require new competitive forces such as high-end brands and industrial innovations. This is inseparable from the core elements of intellectual creation, brands, and independent core innovation.
When the great powers rise, China’s manufacturing struggles to the world
The new round of industrial revolution has evolved into a global strategy. Made in China by 2025 and manufactured in the United States, German Industry 4.0 “tripods” to divide up the global high-end manufacturing. The global perspective is that Shigao can dig into the transformation and upgrading, high-end consumption of rich mines, the key lies in the rise of the great powers. At the time of its implementation, Zhigao used the 'Belt and Road' as the central axis to depict a global map of high quality expansion.
According to the annual report of Zhigao Holdings, revenue from sales of 10.773 billion yuan in 2016 increased by 15.4% year-on-year; overseas markets increased by 9.7% year-on-year, of which, in the 'Belt and Road' countries, the market share of Zhigao is about 10%, which means that every 10 Taiwan air-conditioning, there is one Taiwan is the production of Chigo; cumulative sales in the EU market ranked third; the United States exports doubled for three years, 2017 is to achieve a year-on-year increase of 140%.
The famous economist, Gao Shangquan, a Chinese economics expert, pointed out that China’s air conditioners have never been able to compete with the global market as they are today, contending for the commanding heights of the industry, the rise of Chinese brands, and the decline of foreign brands has become irreversible. Changes in China's air-conditioning industry structure directly affect the development of the world's air-conditioning industry. From this point of view, as one of the 'four major families' in the air-conditioning industry, Chigo has grown and strengthened its own brand, global high-quality expansion, and has taken on manufacturing in China. The sense of historical responsibility, sense of mission, collective sense of honor, its breakthrough is not only the limitation of independent science and technology, product innovation and development, but also breaking the border of the global expansion of the air-conditioning industry, increasing the gold content of the Chinese brand and world premium, becoming the world's air-conditioning Made in China's best footnote.
On the day of the forum, Li Xinghao and Jackie Chan jointly launched the 'Shigo 4.19 Super Brand Day', marking the first shot of Chigo’s official 18th annual high season, the strongest IP brand effect, the strongest high-end dialogue lineup, and the strongest air-conditioning flagship product. The most core channel business districts converged and will soon set off the strongest peak season in the history of the home appliance industry. It is also the high-end brand consumption of the air-conditioning industry with Zhiga as the absolute protagonist.
The next decade is undoubtedly the golden age for high-end consumption. Chinese companies are bound to be the biggest potential global air conditioner owners. Zhigao passed the 2nd China Manufacturing Innovation and Development Forum, 'Shigo 4.19 Super Brand Day' was portrayed to the outside world. , It is not only a blueprint for the high quality development of the air-conditioning industry in the new era to create a new life, but also a route for Chinese brands to leap onto the world's high-end consumption stage.