The first vacuum cleaner in the United States is announced to enter China! Shark redefines the high-end vacuum cleaner market!

Time: April 18, 2018

Location: Shanghai

Event: Shark, the No. 1 vacuum cleaner brand in the United States, announces its entry into China

On April 18th, Shark, the first brand of American vacuum cleaners, held a brand conference in Shanghai, China. Mark Barrocas, president of Shark America, announced that Shark officially entered China. For users, there is obviously a good choice, and the high-end vacuum cleaner market will soon be Welcome the situation where Shark and Dyson stand side by side.

Shark, U.S. technology cleaning expert

Shark's dual-brush vacuum cleaner S9, which has long been awaited by industry techies and consumers, was unveiled at this conference. Shark is the new brand for vacuum cleaners entering China for the first time. What makes it unique?

It is understood that Shark has launched many local hot products since its inception. It has a considerable sales volume in the US market and has the largest market share. It is a household name. According to incomplete statistics, the sales volume of Shark from 2007 to the present is close to 40 million units. That means there is one family in every 2-3 American families using Shark!

Shark United States President Conference Conference Photo

Mark Barrocas, president of Shark USA, said that Shark's rave reviews in the United States is that it has always been focused on users, listening to consumer needs and feedback to R&D, focusing on creating a more user-friendly experience for users. The future, Shark It is hoped that global users can have a product that can adapt to their own usage habits, instead of trying their best to adapt themselves to a new product.

Customized double brush head vacuum cleaner S9 for Chinese families

As the largest household appliance consumer market in China, with the promotion of consumption upgrade, the size of the vacuum cleaner market is continuously expanding. It is also reasonable for Shark to turn its eyes to the Chinese market. In the face of China's special market, Shark has released a double weight in China. Brush head vacuum cleaner S9, this product carries the following innovative technology upgrades.

Easily clean the bottom of the furniture

- Double Brush Head DuoClean 2.0, Easy to realize the floor, One-button carpet switch. Shark dual head vacuum cleaner S9 equipped with an upgraded version of the dual brush DuoClean2.0 technology, larger wheels, larger openings and unique side suction dust design, to help Chinese users Achieve the 'Double Cleansing, One Sucking in the End' cleaning experience. Whether it is food waste or other common waste, or large particles, no matter whether it is corner cracks, or floor dust, etc., it can be easily adsorbed cleanly. The floor carpet no longer needs to be replaced Head, only need to press a key to switch; Floor mode, front soft brush head to protect the ground, adsorption of dust; Long hair brush behind the carpet pattern, deep grip and adsorption carpet carpet fiber root trash, carpet cleaning more thoroughly.

DuoClean theme product map

- MultiFLEX 'Folding Arm' Golden Ratio , It is more suitable for ergonomic design of Chinese users, so that the bottom of the table and chair need not be stooped. I believe that Chinese consumers have had such clean experience, holding a vacuum cleaner to clean the bed or under the sofa, but the vacuum cleaner rod always touch on the edge of the bed , had to squat or lean over to handle. Shark double head vacuum cleaner S9 further upgrades the original MultiFLEX folding arm technology, users can easily clean the bottom of the furniture without stooping, let the cleaning a breath to the end. At the same time folding arm technology also Provide support for the body everywhere to stand, more user-friendly storage.

Site Map: MultiFLEX

——Upgrade HAPE Network , Standard addition to steamed bread, intimate upgrade to bring more surprises. According to Shark's previous user research conducted in the Chinese market, Shark double brush head vacuum cleaner S9 also introduced a series of user-friendly features and design, such as the use of efficient Haipa The filter can intercept tiny dust as small as 0.3 micron, four-fold filtration, remove fresh air, and avoid secondary air pollution; aiming at more and more allergic people in China, it will promote the removal of steamed bread to a standard, deep three-dimensional clean bedroom And the living room, bid farewell to allergens. Dual batteries can be replaced, and permanent permanent life; soft anti-collision bar, to prevent bumping furniture; the main suction LED lighting, under the bed can also be seen clearly, etc., I believe that the Chinese consumer The use of the process will find more surprises on the experience.

In 2018, Shark plans to enter the mainstream online and offline channels, deepen user interaction, deepen brand experience, etc., to increase brand awareness and reputation in the Chinese market. Mark Barrocas said that products will not only rely on Tmall, JD. The upper channel will also face consumers directly under the offline channels such as Sam and Suning, and fully enter the high-end vacuum cleaner market in China. At the same time, it will accelerate the distribution of boutique department stores in the first- and second-tier cities to enhance brand awareness in the Chinese market by deepening user interaction. And reputation.

Site Map: Terminal Experience Store

Finally, Mark Barrocas hopes that Shark will bring a new international quality choice for Chinese consumers, a more convenient and hassle-free experience, and a practical technology solution that is more applicable to Chinese consumers' home cleaning needs.

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