On the evening of April 18th, Suning Tesco issued the 418 All-Time Report: At 11:39 a.m., the overall sales exceeded 418 full-day of 2017. As of 18:00 the same day, the whole channel increased by 156% year-on-year.
New consumption
Sweeping the floor, washing dishes, not relying on hands
From the sales situation, watching the big screen color TV, hands free dishwasher, cool air conditioning seasonal appliances, become the home appliance 3C double 11's popular category.
Temperatures soared. Air conditioning sought-after. As of 18:00 on the 18th, air-conditioned single-day sales break 200,000 units. Health function air-conditioning popular 418, an increase of 280%, empty net function sought after.
Less than two months after the World Cup, Suning Big Data showed that sales of large-screen TVs with a size of 60 inches or more soared by 312% year-on-year. Online sales of the largest color TV were 80 baht and the unit price exceeded 40,000. On the 18th, a total of more than 30 units were sold.
Suning Tesco, which is the first channel to stabilize household appliances, became the preferred platform for people to pick up quality home appliances.
The new appliance life guides the consumer market transformation.
As of 18:00 on the 18th, Suning's sales of omni-channel dishwashers increased by 160% year-on-year, and sink dishwashers grew by as much as 300%. Siemens, Midea, and Fangtai are the most popular TOP3 brands.
The sweeping robot's one-hour sales exceeded all-day for the same period last year. Cobos had the highest sales volume. Smart refrigerators that can purchase food at any time, sales increased by 243.7%, and smart goods made life better.
Household appliances also play the crowd segmentation, single small household appliances are in the red, the pizza machine became the best after 95. The mother and infant small appliances popular market, the overall growth of 47.63%. Xinbei, the new Avent unilateral electric breast pump, Medela electric Breast pump package, Haier thermostat milk, Granville warm milk sterilization pot, good boy haircut, are the mother's heart good things.
In terms of 3C products, as of 18 o'clock on the 18th, iPhone sales were booming, and sales of the iPhone 8 summit mobile phone were TOP1.
Domestic mobile phone brands, Xiaomi, Glory, Huawei, OPPO and vivo rank the top. The most sought-after domestic mobile phone products are Red Rice 5 Plus.
Smart digital products accounted for as high as 48% of post-90s pickpockets. Shanghai Haoshou Party is even more petty, drone, SLR, and smart door locks rank first in consumer spending.
The release of Intel's eight-generation processor brought the game market to the game. Not only male users, but also female gamers started to use games and accessories. The first single, 418 is the cherry mechanical keyboard for female gamers.
New Experience
Apollo, unmanned shop, etc. powdered Jinan robot warehouse pick single-day break 10,000 single
The new business represented by Suning Ace, Unmanned Store, HOLA Home, Jinqi Beauty and Car Supermarket attracted many consumers to experience during the 418 period.
New electrical life, not as home appliance slaves. Farewell to the three-point line, go home to relax.
Suning Aurora exclusive night light, April 18 single day sales of more than 1000, to become the city's white-collar sedative treasure. Arctic Tritan sports cup, 418 single store sold 3,000 days.
During the 418th period, Hola Home in Nanjing Xinjiekou Yundian, daily sales increased by 2,000%. Before May, HOLA Home will also be located in Beijing, Chengdu, Harbin, Wuxi, Nanjing and Foshan. The Beauty Experience Zone 'Daqi Test House' attracts a large number of fresh meat fairies after the 90s.
According to the data, there were 6 Suning unattended stores, and the face was paid for over 5,000 customers. During the period of 418, Suning's E-shop supermarket was opened in Zhuzhou Shennong Sun City Store and sold 15 cars in a single day.
This time, the performance of Suning Logistics was still eye-catching. On April 17th, the first domestic unmanned vehicle that could achieve seamless switching between indoor and outdoor scenes was run by Suning in Nanjing and named 'Wolong No.1'.
On the morning of the 18th, it took only 11 minutes and 37 seconds, with 418 first deliveries; in 15 minutes, the fresh delivery speed of Suning's store was refreshed; after 10 minutes, the number of robot pickers in Jinan exceeded 10,000 orders.
New ways to play
'BIU+ era experience home' landing 100 stores multi-storey consumer stores '捡 cheaper'
New appliances life, home appliances are art, more representative of lifestyle.
Shanghai K11, Guangzhou subway station, home appliances blending scene experience, perfect combination of retro modern. Among them, Guangzhou Home Appliances Art Exhibition became a local metro scene, passersby frequently take pictures.
Scene experience explodes new appliances life, Suning Yi cloud store as a gathering place for consumers to experience early adopters.
During the 418 period, there were nearly 100 Suning's e-commerce cloud stores nationwide landing 'BIU+ era experience home', the scene shouting 'little Biu, I'm coming home!' The air conditioner, television, air purifier and other electrical appliances in the experience area are all automatically turned on, voice Control home appliances with more sense.
The consumers who went to the Suning stores to shop while they were shopping are all earning money.
The Suning Financial App scan code randomly pays a maximum of 4,999 yuan. From April 13 onwards, 100 consumers across the country have been given a free chance.
In Dalian, consumers buy an iPhone X with only 3,739 yuan, and consumers only spend less than 2,000 yuan to buy multiple refrigerators, cabinet-type air conditioners and other large appliances.
New electric life, Suning Tesco transforms quality service providers from electric appliance retailers. The basic law of home appliances and services provide added protection.
In Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other places, the local Suning Tesco general manager changed to Suning V purchase, Suning courier, electrical maintenance experts, existing stores and consumer homes, the Suning Tesco 30365 and other 46 services Fully grounded.
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