As a result, NVIDIA has made it easier to enter the emerging fields of artificial intelligence, driverlessness, etc., and it has also been able to control the graphics card market. Even GPP has repelled its opponents' vicious projects.
So, where is the future of AMD graphics cards?
Raja Koduri, the boss of AMD's RTG graphics technology division, has resigned to Intel, but in fact AMD has already prepared.
According to foreign media, in October of last year, Dr. Su Zifeng, AMD’s CEO, began to reorganize the RTG Business Unit. On the one hand, David Wang and Mike Rayfiled, two graphics industry leaders, were responsible for the technical development and daily operations of the entire business unit. , and conducted a large-scale restructuring.
And this time, Su Zifeng will personally direct the entire graphics team.
Given that the current road map cannot meet the competition needs, AMD has set up a new GPU R&D team. Specifically, it has transferred a lot of engineers from the Zen CPU R&D team and started to develop a new architecture. It is said that it will completely leave the GCN architecture that has been used for many years.
The focus of the new architecture is twofold. One is to significantly increase the frequency to bring high performance, and the other is to reduce power consumption and improve energy efficiency.
The new project has not yet been named, but insiders call it 'Project Zen' and it seems that it is like Zen CPU to be as successful as once again.
But since it is a brand-new product, it will take time. Maybe it will be 2019 or even 2020. Of course, the process will definitely be 7nm.