At the recently held 'Navigate2018 Pilot Summit', Ziguang Group launched a 'Strong Purple Cloud Strategy' and announced that it will invest RMB 12 billion to enter the public cloud market. Previously, Ziguang Group had Xinhua Third, Ziguang Clouds, and Ziguang Group. , Ziguang Software, Ziguang Digital, Ziguang Western Digital and other companies have been operating and accumulating for many years in different areas such as servers, network equipment, and private cloud services. It can be said that Ziguang’s development of the public cloud market has a strong foundation. However, In the current public cloud market, players such as Alibaba Cloud, Tencent Cloud, and Huawei Cloud have strong competition. Violet's entry will face fierce competition. What kind of 'cloud' will Violet create? What is the Purple Cloud? The 'cloud'? 'from the core to the cloud' is Zhao Weiguo’s blueprint for the development of the Ziguang Group. Prior to this, Ziguang’s efforts were mostly concentrated on the chip level. Whether it was the acquisition of Spreadtrum, RDA, or a large investment in storage, this category fell into this category. However, with the rapid development of the cloud computing industry, it is clear that 'cloud network industry' will also become a beautiful landscape of purple light. In an interview with reporters, Ziguang Yungong President Wu Jian introduced the company's overall structure. Ziguang Cloud will merge with Ziguang Cloud Computing to form a unified team and become a first-level subsidiary of Ziguang Group. Ziguang Cloud Engine Technology (Suzhou) Co., Ltd. will also be incorporated into the new company. In the architecture system, from the perspective of the target market, although it is a campaign against the public cloud market, the focus of Ziguang is obviously not the 2C market, but it is still oriented to 2B. The current development focus is on industrial clouds and urban clouds. 'We do from two Dimensions to do, one is the industry dimension, one is the city dimension, education, finance may also become the focus. 'Wu Jian said. Joint development with partners, will be one of the main models of the development of Ziguang cloud. In several large sectors, for example, industry may be a large section, government affairs is also a large section, and education and finance may also be large sections. We will mature one by one, find suitable partners, and find a mature solution. The plan, we will be an industry sector. From the regional perspective, we will also establish representative offices or regional companies in many regions. But from the overall operation It is a unified operation team and unified management. 'Wu Jian said. That is to say, the goal of 'violet cloud strategy' is to target public clouds in some hotspot industries and cities. Ziguang will form several large sectors in the industry dimension. , Form a number of different areas, different characteristics, different functions of the 'cloud', to cover the market through horizontal and vertical gridding. In fact, the horizontal and vertical management of the 2B market was used by the Xinhua 3 of Ziguang's subsidiary many years ago. For this horizontal and vertical management, Ziguang is very mature. After Wu Jian was the vice president of the Xinhua Third Group, the president of the cloud computing product line, and the president of Lixin Unisplendour, it was not surprising that such a development strategy was made. In order to attract enough partners, Wu Jian also proposed to develop 100 top-level partners, assist 1,000 entrepreneurial partners, cultivate plans for the Ziguang Cloud Eco-Partner, accelerate the promotion of 100-city business plans, and build a nationwide cloud infrastructure network. Some industrial layouts and Xinhua’s practices on private clouds have a sense of familiarity. In fact, Ziguang Cloud’s development of the public cloud market will not be single. Duo Doo. The company's cloud network segment companies will play a concerted role. Ziguang, president of Ziguang, vice chairman of the company said Wang Yun, Ziguang cloud does not start from scratch, in fact, Zihua's Xinhua San started cloud computing business in 2009. A little accumulation, including private clouds, industrial clouds, city clouds, etc. Ziguang's investment in cloud computing basically calls the resources of the entire group. With the purpose of advance card slots, the market size of public clouds has so far According to the "China Public Cloud Development Survey Report (2017)" released by the China Institute of Information and Communications, the scale of China's public cloud market was 17.01 billion yuan in 2016, and 24.64 billion yuan in 2017. According to public data, 2017 The annual domestic IT expenditure was 2.34 trillion yuan. At the same time, there are strong competitors such as Alibaba Cloud, Tencent Cloud, and Huawei Cloud in the domestic public cloud market. The company's subsidiaries are already in the server, network equipment and private cloud markets. Why does it take so much effort to enter the public cloud market as it occupies a dominant position? Cloud computing is entering the second half and is one of the most frequently mentioned recently. Nian. All kinds of signs show that in recent years, the integration of the Internet industry and traditional industries is deepening. The changes it brings are not only the dramatic increase in the size of the public cloud market, but also bring about industrial changes. Therefore, the purple light Entering the public cloud not only captures opportunities in the market, but also follows the development trend of the industry. 'The current public cloud market is just just starting. With the traditional industry 'Shangyun', industrial internet, industrial Internet development, enterprise-level The cloud network market will be at least 10 times larger than the current market size. 'Wu Jian thinks. Not only has the market scale grown tremendously, the cloud industry's development model is also changing in the future. At present, the company's focus is on products from the past. The center shifts from user-centered to data-centric. This change leads companies to build new business innovation platforms, establish more lasting interactions with users, and gradually introduce mobile, social, big data, e-commerce, etc. New elements. However, the massive data generated by various types of business in the era of big data will bring challenges to data management. Therefore, enterprises will be on the cloud, and with the cloud. “In-depth business integration” has become a major trend. Under this circumstance, cloud computing companies can capture the public cloud market to have a broad customer base and build a solid business foundation. Ziguang chooses to enter the public cloud at this time, with the purpose of advance card placement. The co-president of Ziguang Cloud Co., Ltd. Jiao Gang also stated that the development of the 'Internet+' needs a foundation, and that the public cloud platform is one of the important foundational support. Currently, there are fiery big data, artificial intelligence, and blockchain technologies. Platform support of public clouds. How does the development of the big purple light with partners grow in the second half of cloud computing? Wu Jian also expressed his opinion: 'The first feature of the second half of cloud computing is the increasing number of native applications of cloud. Previously just moved to the cloud, and now it is born from the cloud. Therefore, the requirement for the cloud platform is that you can support cloud native applications and improve the PaaS functionality. The second feature is how to get the cloud to operate. For cloud computing, It's definitely not a simple product to sell. It must be operational. 'This paragraph is the highlight of Ziguang's biggest challenge to expand the public cloud market. 'Challenge must have. Ziguang does not face public clouds. The problem from 0 to 1, but we want to provide customers with a good consumer experience, end-to-end full-service. This is the biggest challenge. ' Jiao Gang said. Cloud computing 3 points technology, 7 points service. This is a Internet-based business, Internet-based products, it needs all-weather, 7 × 24 hours of seamless operation. And from a genetic point of view, before the violet is a hardware equipment supplier. In addition, despite Ziguang previously had 2B's private cloud operating experience However, public cloud services also have the nature of public infrastructure. Jiao Gang pointed out: 'The PaaS layer and the SaaS layer's things must be completely developed on the public cloud architecture, and this ecology is a major challenge for us. Internet The business is rapidly changing. Every product, every industrial cloud, every agricultural cloud, including the underlying computing storage, the network, including the requirements of the upper-level database are all different, are all customized, these things It must also be able to quickly iterate. That is to say, we need to provide customers with personalized things through fast iterative ways to provide customers. This is a challenge we must face. The case is to build an industrial ecology and empower operations. Wu Jian said: “Purple is opening up our platform. Whether it is alliances, or partners, empowering him to develop together. ' In fact, from the very beginning, the Violet Cloud strategy We will take the development of industrial ecology as our foundation, focus on the improvement of the ecosystem, and strive to find the most suitable partner to operate together. After all, there are many business opportunities in the market. How to make the business based on public cloud bigger and form a good ecology The environment is the right way for a cloud computing company to develop. To this end, Ziguang Yun proposed the development of 100 top partners to assist 1,000 entrepreneur partners in the eco-partnership program. 'First we have to select 100 top-level partners, their Businesses may belong to key technologies or key industries, at least at the domestic top 3 level, and hope to work with them to create integrated solutions for different industries or regions. In addition, we will also support 1,000 entrepreneurial teams to respond to the current rapid response needs. , we can support the entrepreneurial team through the partnership fund and we can quickly deliver the solution to all walks of life. Subdividing users. 'Wu Jian said. Adhere to the platform + ecological strategy, do 'good products, good service, good partners', to expand the ecological environment, to deliver fully-stacked cloud service solutions to users is the key to Ziguang cloud strategy. One of the rings.
