JA Solar Holdings Limited has taken the lead in the layout of PERC's high-efficiency components, and has achieved its 'leader' status in the photovoltaic 'leader' project. In the first PV leader in Datong, JA supplies The 450 MW component, which accounts for nearly 50% of the entire project, ranks first in the industry.
In the household distribution field, JAS also strives to become the leader. The company quickly occupied the household PV market with its advanced technology, extensive distribution network and perfect after-sales service. As of the end of last year, JA Solar home PV The number of Internet users reached more than 70,000 units, with an installed capacity of 350MW and annual sales of 1.2 billion yuan.
The reporter recently interviewed Yan Zonghui, general manager of the customer business division of Crystal Australia. He said firmly: “We are the first-line brand in the photovoltaic industry and have the responsibility and obligation to promote and guide the healthy and orderly development of the industry. In the next three to five years, we The development goal is to achieve a billion-dollar sales target in the distributed field and become a leader in household photovoltaics.
Technology is king. Multi-generation is the hard truth.
Since its inception in 2005, JA Solar has invested a lot of resources in technology research and development. The company is the first large-scale application of PERC technology to the company. It owns the core intellectual property of PERC which is fully autonomous on both sides of the power grid. Continuing to introduce technology-leading different types of products to attract customers.
Yan Zonghui confidently said: 'Jinao, as the holder of PERC patent, took the lead in volume production of PERC's double-sided double glass products in 2017, successfully applied in the first project at home and abroad, and its power generation gain can reach 5% to 30%. It is of great significance to lead the industry to upgrade technology to reduce the cost of electricity to promote cheap Internet access.
In addition, the reporter learned that the home photovoltaic power generation system launched by Jinao was also welcomed by customers. At the JA Solar Solar Dealer Summit recently held, the order quantity of home photovoltaic power generation systems was as high as 2,000 a day.
Yan Zonghui said that JA Solar's home photovoltaic power generation system has five advantages: First, high reliability. The system uses high-efficiency single-crystal PERC components in the national leader project, a well-known and well-known inverter, and an IP65 protection distribution box. Other high-quality auxiliary materials ensure that the system has a stable high power output for a long period of time, with higher reliability and safety. The second is a high conversion rate. In the same roof conditions, a larger installed capacity and more power generation. In Shanghai For example, the JA-10 series products occupy a roof area of 60-80m2, and the annual power generation revenue is approximately 15000-17000 yuan. The third is high power output. Low-light power generation can be realized, and an adjustable stand can be used to increase the power generation efficiency by 5%. The fourth is the brand assurance. JA Solar is the world's leading supplier of photovoltaic modules. There are 11 major production bases at home and abroad, which can provide one-stop home power system solutions. The fifth is after-sale guarantee. A powerful intelligent data service platform can be With the help of real-time data detection by the user's mobile phone client, the fault will be discovered. The after-sales team will solve the problem within 24 hours. The dealer will have at least two more visits per year. Maintenance, to ensure the normal operation of the power plant.
Hu Peng leads partners to join hands to compete for PV market
The martial arts in the world is not broken fast, and it is also true in the highly competitive distributed photovoltaic market. Quick brand reputation, rapid market seizure, rapid installation and after-sales become the magic weapon in competition.
In order to do all this, it is necessary to have a dealer team spread all over the country. Yan Zonghui analyzed that: 'In 2017, the household photovoltaic industry has emerged a rush-installation tide with an annual growth rate of 400%. The entire distributed market has a promising market. However, in order to compete with home appliance brands such as Gree, Haier, besides exerting our own professional strengths, it is particularly important to fill short channels. To do distributed photovoltaics, we must have a strong dealer team. The dealer team supports distributed sales, promotion, operation and after-sales services. Only by creating a good dealer team can the brand influence be improved. The distribution network of dealers is the most important task for each photovoltaic company in the distributed field. . '
Yan Zonghui said that to become our distributor must meet six conditions. First, the authorized distributor must be a legally-operated legal person and have complete business procedures. Secondly, there is a good reputation in the local area, good personal connections, and Certain financial strength and business ideas. Third, dealers must have good brand awareness and differentiated marketing ideas. Fourth, dealers have sales teams and installation of after-sales service teams. Fifth, have a good market operation ideas, distribution The preferred choice of power station promotion or home appliance sales experience. Sixth, with display stores, can increase brand influence and terminal image.
The reason why there are many conditions for joining, Yan Zonghui said that it is hoped to maintain the stability of the dealer team and allow the parties to work together for longer. The two parties can work together hand in hand. In the next three to five years, Jing'ao will determine the number of dealers from More than 200 have been raised to more than 2,000. We have a team of distributors of Jingao in more than 80% of the country.
Full service system to solve user problems
In the chaotic household PV market, there are many counterfeit products in the JA Solar brand. According to Yan Zonghui, this is a side effect of the increase in the influence of the JA brand. The component products are numbered independently and can be traced back to the entire production process. This is a false imitation of fakes. The counterfeit goods can't be imitated by the 5S service level of Jinao.
As a first-line brand company in the field of photovoltaics, JAC places great importance on the overall needs of its customers in the process of deepening the development of the household distributed market. From installation consultation to final grid-connected operation and maintenance, JAS provides systematic services throughout the process. Yan Zonghui introduced , From the time when the customer began the installation consultation, we have started to provide services. According to the customer's on-site situation and installation area, we will estimate the installed capacity, estimate the power generation revenue based on the local sunshine conditions throughout the year, and give the customer investment return recommendations. Currently, Jinao is still talking with several banks to help underfunded customers get the appropriate bank loan support.
Yan Zonghui emphasized that in order to ensure the longevity of the residential distributed photovoltaic power plant for 25 years, JA Solar will send professional engineers and electrical engineers to carry out on-site surveys prior to determining the installation of distributed PV installations for households, and specify the appropriate installation scheme according to the situation. For roofs that do not meet load-bearing requirements, roof reinforcements are also required to ensure the safety of the distributed power plants. In addition, the current household distribution system is equipped with insurance. Whether it is an installation process or a follow-up process, insurance companies will respond accordingly. Insurance liability for payment.
In accordance with the requirements of the State Grid, Jin'ao will assist users to submit online application and sign contracts. During the installation and construction process, they will also strictly follow the previous construction plans and national standards for construction and installation. In addition to providing real-time operation monitoring , Also provides three years of system overall warranty, five years inverter warranty, ten years component warranty, twenty-five years of power guarantee and after-sales service guarantee. ' Yan Zonghui detailed introduction of the Australian Macao after-sales service system.
It is understood that the vast majority of residential PV in JA Solar is a grid-connected project, but it does not hinder its layout in off-grid projects. JA Solar can currently provide home-use off-grid PVs such as JAS-1500, JAS-2000 and JAS-3000. The system installation service can generate up to 1500W, 2000W and 3000W power, respectively, to meet the power requirements of 1-2 days. The product's charge and discharge controller and inverter are highly integrated, stable and reliable, and the protection function is perfect. Maintenance-free and other advantages. The product adopts an integrated cabinet specially optimized and designed, which makes the design simple and compact, integrates the control of the inverter machine and the energy storage battery, is easy to install and can prevent children from touching.
Yan Zonghui believes that: Household distributed photovoltaic energy storage has just begun. There is no mature market. With the development of distributed photovoltaic and the improvement of technology, the corresponding system costs are declining. The energy storage market will be three to five years. There will be many opportunities for development. Therefore, JA Solar also plans to allocate energy storage related industries in advance.