As a strategic project of the Alibaba Group, the purpose of rural Taobao is to make rural areas better. Adhering to both feet, soiled hands, and rural areas, Huitongda has mastered the basic laws of rural economy. Its founders always have rural feelings. Under the same 'village rejuvenation' goal, the two were merged in Jinling, the ancient capital of the Six Dynasties, colliding with more than 4 billion yuan in capital cooperation.
On April 17th, Alibaba Group and Wuxing Holding Group co-sponsored Rural Taobao and Huitongda jointly organized the '2018 New Retail · China Rural Commercial New Ecological Zijin Summit' held in Nanjing. Alibaba Group CEO Zhang Yong, Wuxing Holding Group Chairman Wang Jianguo, Chairman of the Board of Directors of the GCL Group, Mr. Zhu Gongshan, and Bai Bo, CEO of the China-US Green Fund, etc., were invited by hundreds of leaders. Such a high-level meeting did bring us a lot of dry goods. For example, the “China Rural Business Research Report” shows that in the second half of the Internet+, the second half of the new retail is focused on the vast rural areas; on April 18th, the first National Fair of Township Fairs was launched, and the traditional commercial circulation model of the market was given Internet access. Ability and survival outlook; Issue shocked news, Alibaba Group's 4.5 billion strategic investment Huitong Da.
Unicorn and giants focus on vast rural areas
Chairman of the five-star group Wang Jianguo said at the summit that the outside world would certainly like to know why Alibaba had to invest in Huitong Da. He said that consumers’ purchasing habits and needs have undergone tremendous changes, and some of the advantages of the traditional offline retail model have been gradually lost. Through digital means for effective communication, it is necessary to use Alibaba as a representative platform to use big data to better penetrate the rural market.
Huitongda actively "pursues" Alibaba because the Internet is an open world and cannot understand a thing with a closed mind. Huitongda is committed to creating a new retail sample in the rural market, which is in line with Alibaba's strategy. The two parties will intensify cooperation in channels, warehousing, supply chain and logistics, provide order platforms for the rural market, brand-specific supply, Alibaba Cloud platform, new retail system, logistics system solutions and a series of services.
As a leader in domestic rural ecological e-commerce, with a market value of over 100 billion unicorns, Huitongda, a subsidiary of Wuxing Holding Group, has used the advanced productivity tools such as the Internet and e-commerce to “reconstruct and restructure” a rural area in the past few years. Localized, modernized new circulation network. With the advancement of the strategy of rural revitalization, this new type of distribution network is increasingly highlighting the time attribute of its platform value. Layout of 18 provinces and more than 80,000 villages and townships Integrate and serve 67 million peasant households; Integrate various types of terminal social resources with the upper-supplied e-commerce and express delivery companies, and integrate the various end-use social resources. As a result, the new circulation system of Huitongda as a rural e-commerce infrastructure has been successfully completed.
The core of the rural business of Alibaba Group, rural Taobao has hatched more than 160 regional agricultural brands, has more than 1 million farmers' network business, annual agricultural sales of more than 100 billion yuan, and over 2100 annual sales of over 10 million yuan. Taobao Village'.
Zhang Yong, president of Alibaba, stated that the basis for the cooperation between Alibaba and Huitongda was to see Huitongda as a team that loves rural areas, and it fits in with the eco-system of the small, medium, and large front desk that Ali has been advocating.
Create a new retail market benchmark in the rural market
It is undeniable that the rural market is very complex and requires more industries and enterprises to participate in the effort to help boost the rural economy through the construction of a new rural business ecosystem. In the past, many enterprises have explored their own unique characteristics in the path of innovation in the Internet and rural circulation. The direction of development, Huitongda and Alibaba passed the Zijin Summit, hoping to aggregate more resources and create a new rural retail benchmark.
Gao Hongbing, Director of the Alibaba Research Institute, introduced the China Rural Business Research Report. The sample size of rural commercial circulation is even larger, and it involves a more comprehensive dimension. Hui Xuanxian President Xu Xiuxian said that rural land is a broad-based commodity and it is a blue ocean market. It is also a submarine market.
Huitongda initially based its wife and wife shop in rural areas, using the Internet's technology and concepts to carry out '5+ empowerment' for them, making them modern small and micro-subjects with both online and offline business capabilities and local farmers' service capabilities. Hundreds of thousands of husband and wife shops provide farmers with '5 help services' to fully activate their free resources, including: roofs, greenhouses, fish ponds, manpower, vehicles... Helping farmers to obtain while building new models of rural business More asset income, make money and get rich.
The exclusive bazaar shopping festival created for the 800 million rural consumers during the Golden Week from April 418 to May is reviving the town fairs through the Internet. The purpose is to collect the unique consumption habits of the farmers and the consumption thinking based on the differentiated consumer psychology of the township and township farmers. The consumer behavior, production and promotion of the culture of township-specific products will send better life experiences into the daily lives of millions of rural residents. With the combination of the platform resources of rural Taobao and Huitongda, the target sales volume will exceed RMB 3 billion. Mark.
The tide of the consumer revolution has engulfed all major fields of manufacturing, production, sales, service, circulation, etc. In 2017, the new retail industry stirred up the industry and prepared the market, effectively promoted supermarket freshlines, home furnishings and daily necessities in the first and second tier cities. In 2018, Huitongda and Alibaba teamed up to help the rural areas get out of poverty and rejuvenate the countryside, further enrich the connotation of new retail, and sound the horn of building a new ecological business in rural areas. .
