The rapid economic growth in China has driven the mainstream consumer groups to escalate. China’s manufacturing has also entered a historic juncture that requires continuous upgrading. Chigo relied on the “high-end, smart, and global” brand upgrade strategy many years ago and proposed that “Made in China again The great call to completely reverse the role of the former imitators, constantly through the innovation of products and technologies, to the leader in breakthrough innovation, to create a national card made in China, to allow Chinese brands to gradually grasp the power of the world's air conditioning manufacturing.
This may be the reason why Zhigao is still able to maintain a rational response to the complex international trade situation. For example, Sino-U.S. trade frictions that have received much attention recently, the relevant personages of Chigo said that the Sino-US trade war has not yet been implemented. There is plenty of scope. On the macro level, we must believe in the country’s negotiating power and support the country’s counter-measurement strategy. At the same time, Shigao has a mature counterpart to trade protectionism, including avoiding signing contracts to prevent the exchange rate from rising or falling. Trade losses caused by the risk of trade barriers, and maintain close contact with customers, and timely make appropriate policy adjustments in accordance with market changes and other ways to minimize the risk.
A review of the list of tariffs imposed by China's first batch of Chinese household electrical appliances, including air conditioners, including compressors for refrigeration equipment (including air conditioners), air conditioning machine accessories such as turbocharger and turbocharger fans, and air conditioning Installation materials and other products, while Chigo is mainly exported to the United States, so the current impact is not significant.
In addition, taking into account the fact that Chinese household electrical appliance companies have a significant influence on the upstream components and overall manufacturing processes in the world, the Sino-U.S. trade war has extended to the home appliance industry, lacked the support of the industrial chain in the United States, and even switched to import from other countries. In addition to capital, investment in self-built capital requires time and technical personnel to support it, which is difficult to achieve in the short term.
The responsible persons of Zhiga are also frank and since the Sino-US trade war started, they will certainly have a certain impact on the export of home appliances. On the one hand, other countries will not be able to digest China’s original market share in the short term. On the other hand, the global manufacturing competition will be highly competitive. , The unfavorable factors such as rising protectionism will continue to hamper the development of foreign trade in China's air-conditioning manufacturing industry. The strong exchange rate of RMB against the US dollar, rising raw material prices, trade barriers, and technological barriers will increase the uncertainty of foreign trade growth. However, For Chigo, apart from having a large domestic market, it has a strong market base and sales network in other overseas markets around the world. Currently, the impact of the Sino-US 'trade war' is temporarily limited.
From the world's first intelligent cloud air conditioner to the launch of the smart King 4th generation new product launched in the 2018 cold year, Chigo insisted on the originality and invention of technology and products, abandoning the low-level competition means of price wars, and Chigo taking the lead in the industry with high-end quality. , Also successfully exported Chinese manufacturing brands to the international market and established an international high-end brand image.
In particular, in the global economic recovery and continuous high growth in the manufacturing industry in 2017, Chigo’s foreign trade sector performed brilliantly, achieving major breakthroughs in both traditional competitive markets and emerging markets. Among them, Chigo was in the US market for three consecutive years. Doubled, the year-on-year increase of 140% in 2017; Chigo's sales in the Americas, Europe and Oceania have achieved satisfactory increases of 50.1%, 31.1% and 11.8%, respectively. In countries along the 'Belt and Road', Chigo Air Conditioning With a growth rate of 10%, the self-owned brand has grown by 30%. The data shows that as of the end of the cold year 2017, Chigo Air-Conditioning has an overseas sales network covering more than 200 countries and regions, of which independent brands have been sold to more than 150 countries and regions.
As Chigo’s progress in overseas markets is accelerating, we will accelerate the reform of overseas branch offices and create global business partners in the form of equity incentives. We will continue to promote product standardization reform, focus on models, reduce costs, and increase product premiums; Various countries around the world establish professional market operation teams, professional after-sales service teams, listen to user needs to develop more targeted products, introduce more innovative solutions such as landing solutions to speed up the globalization process layout. As Shigao is responsible for According to people's comments, under the tide of globalization, Chinese companies can only radiate greater vigor by integrating themselves into global market competition with a more positive attitude.
