At 2:30 pm on April 17th, Brazil time, at such an ordinary time, a world-famous event took place at the other end of the world: TCL & Neymar launched a global conference in Brazil. At the press conference, TCL gave Neymar a seal that symbolized the status and responsibilities of the 'Global Brand Ambassador'. Neymar returned the customized signature jersey to Wang Cheng, Senior Vice President of TCL Group, and Zhang Xiaoguang, General Manager of TCL Group Brand Management Center. Founder Dr.ABH of SEMP TCL Joint Venture Pakistan Here, TCL smart air-conditioning as a core category of TCL also completed the debut of its global stage SHOW, in one fell swoop became the focus of the industry.
TCL air conditioner high-profile debut on the global stage
Wang Cheng, Senior Vice President of TCL Group, shared the results of TCL’s globalization for the media and representatives of global distributors at the conference. Up till now, TCL Group has more than 75,000 employees worldwide and 26 R&D centers. , More than 10 joint laboratories, 22 manufacturing and processing bases, sales agencies in more than 80 countries and regions, operations in more than 160 countries and regions worldwide, which makes TCL brand on the world stage began to emerge. And in this At the press conference, TCL faced the globalization stage and introduced many new products to people.
Among them, TCL Air Conditioner's highly-regarded smart flagship products have attracted high attention from the participants. TCL global brand ambassador Neymar has also experienced the world's leading intelligent technology after experiencing TCL air-conditioning, high-end, and fashion. The design is greatly appreciated and frequently thumbs up.
The TCL air-conditioning smart flagship 'T Rui' series on-hook displayed this time is TCL's air-conditioning intelligent technology's integrated products, with ultra-high energy efficiency ratio. In industrial design, 'T Rui' has an industry-leading high value, the whole full-flow Line appearance, petal style rose gold shape, integrated structure of closed guide vane with micro hole left and right swing leaves, with champagne gold crystal panel, elegant atmosphere. 2018 TCL air conditioning new upgrade smart strategy, around energy saving, health, comfort and use Traditionally, TCL air conditioners can help users realize power tariff management. With 72 different air supply modes, voice interaction system is equipped, and voice command recognition accuracy is as high as 95%. Such a powerful product will naturally win Neymar. The favor.
Strong power to back up TCL air conditioning
With its outstanding product quality, TCL air conditioners have gradually been recognized by users in the market, and have also achieved brilliant results. At present, TCL air-conditioning has achieved rapid growth for eight consecutive years, is the fastest growing air-conditioning industry companies. In the past 2017, TCL air-conditioning passed the threshold of 10 million sets of annual production and sales, rushed into the top 5 of the industry, and achieved a milestone leap. For the current domestic air-conditioning industry, TCL air-conditioning is already an inviolable backbone. power.
The annual production and sales volume of 10 million units means that the production companies have reached the industry-leading level in terms of scale, quality, and cost. At present, the home air-conditioning industry in China has emerged as the new leader of the five-wheeler, while the TCL air-conditioning The total size has already achieved the relative status of 'guaranteeing five battles and four disputes'. With the new product strategy of 'leading air-conditions into the smart new era', TCL air-conditioners will gain new growth momentum and steadily move toward a fast-growing growth rate. cycle.
TCL air-conditioning executives described the strategic vision of 10 million sets of time after TCL air-conditioning: In 3 years, it achieved a leap from 10 million to 15 million sets. While increasing the number, it emphasized the quality of growth and seized the consumption. The historical opportunity of upgrading, popularity of intelligent inverter air conditioner products, leading air conditioning into a new era of intelligence.
Teaming up with Nemar Top IP TCL Air Conditioner will continue to push force
Of course, TCL air-conditioning can achieve excellent results and go to the world stage, relying on not only strong product quality, but also benefit from a wealth of marketing tools. From the first time in 1994 to join the Chinese Football League, TCL began Participate in sports cross-border marketing. With the accelerating globalization process, TCL has also started sports sponsorship in overseas markets: In North America, TCL is the official TV brand of Rose Bowl Stadium and UCLA Sports Team, and the NBA team Minnesota Timberwolves team Partners and sponsors; In South America, TCL sponsored the Rosario Central Team in Argentina, which is an advertising sponsor of Brazilian referee jerseys. Through a series of sports marketing, TCL products have accumulated satisfactory exposure in overseas markets. .
A few days ago, TCL air-conditioning and Neymar co-starred in the city's 21 city core business district strong debut, so that TCL air-conditioning in the domestic user community set off a new whirlwind. As we all know, the World Cup is expected to begin soon, it is people The period of greatest concern can be the first to launch the first brand of marketing at this time, which will most attract the attention of users. From this cooperation with Neymar, TCL Air Conditioning has undoubtedly achieved great success.
The industry generally believes that Neymar is not only a football superstar, but also a top IP player in the world: As an Olympic champion, Champions League Champion, South American football player and other honorary super players, Neymar has received hundreds of millions of fans around the world. The brand value of the brand is immeasurable; especially this year, the brand value will continue to swell in the upcoming World Cup. On the eve of the World Cup, TCL has chosen such a super star as an entry point to not only successfully mark the World Cup marketing territory, but also to achieve global The upgrading of marketing, but also to TCL air conditioning in the world stage has gained a broader influence.
This year, TCL Air Conditioning will challenge the production and sales volume of 12 million units. Neymar will also lead the championship team in Brazil to launch the impact of the World Cup. Both sides will set a higher, faster and stronger goal to achieve a new breakthrough. And people who are concerned about TCL air conditioning and Neymar will also wait and see.