In recent years, due to factors such as the slowdown in the macro economy and consumer growth, the growth rate of the retail industry has been lingering at low levels. In 2016, China’s total social retail sales were 33 trillion yuan, a real increase of 9.6% after deducting price factors, and the growth rate showed a slight decline. situation.
With the rapid development of e-commerce O2O, logistics and new customer costs have gradually increased. E-commerce hopes to strengthen the precise delivery through the penetration of end-consumer links and control costs; while traditional channels begin to value e-commerce platform traffic and data values. Based on this new retail model came into being.
The unmanned retail store has the advantages of liberating manpower and time cost, and is recognized by major e-commerce platforms and well-known brands. However, the key to the further development of unoccupied retail stores lies in the soundness and perfection of technology and credit system. No-person retail store transactions in 2017 Estimated to reach 38.94 billion yuan, the next five years, unmanned retail stores will usher in a development bonus period, and the estimated growth rate in 2020 will be 281.3%. By 2022, the market turnover will exceed 1.8 trillion yuan.
According to the report data, in the distribution of mobile e-commerce users' online shopping preferences, the quality of products has become the most important consideration for users, accounting for 48.1%; in addition, factors such as the richness of product categories and the speed of logistics are also valued by consumer users. It has always been an important foundation for attracting consumer users and enhancing their consumer confidence. At the same time, optimizing service and product experience has become a mobile e-commerce user's expectation for the new retail industry.
According to the survey, consumer users rated the best for payment and receipt, which was 7.70 points, while returns and refunds were relatively low, which was 7.20 points. User complaints indicate that the product does not match the description and quality issues constitute the user Two major reasons for the low level of satisfaction in the after-sales service of goods. After-sales service optimization has become a short board to constrain the optimization of consumer experience, and new retail shopping methods should optimize services in this link to enhance user stickiness.
At present, no one shops are in the bud stage, and the coverage rate of users is low. In addition to the e-commerce and Internet giants in the industry, startups have poured in and actively deployed. With the increase in the number of unattended stores, there is no retail technology and The operation will be continuously improved and the unmanned store will become the new entrance for data collection. The acquisition of users' buying behavior will help the store to carry out accurate marketing, which in turn will bring consumers a more convenient shopping experience.
The retail giants, represented by Ali, have a complete product system, and all categories are laid out. With regard to user base, user traffic on each platform has been basically established. Ali has obvious advantages and its size is difficult to be surpassed by the following platforms. No one stores as a new retail In one form, the platform users are expanded from online to offline, further opening the user market. In the future, they may partially replace the retail products and become consumer information officers, triggering a reshuffle within the retail industry. The rear retail platform is expected to be realized. Beyond.